The use of Crossmedia in X Factor (Denmark 2011)

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The purpose was to cover research on how crossmedia practise was used to add surplus value to the viewers of a television programme called X Factor. The focus was on the Danish version of the programme.

I used 9 mins and 33 secs on going through the 65 slides.

I use short sentences and pictures to illustrate the words that I use.

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  • The use of Crossmedia in X Factor (Denmark 2011)

    1. 1. I’m gonna draw conclusions based on the data from the survey which in all reality I can’t, cuz the data isn’t valid. reservations
    2. 2. what is it about
    3. 3. Anja Bechmann Petersen, 2007
    4. 4. Anja Bechmann Petersen, 2007
    5. 5. 1st point
    6. 6. x factor is not unique
    7. 7. x factor is a story
    8. 8. eurovision is a story
    9. 9. britain’s got talent is a story
    10. 10. american idol is a story
    11. 11. big brother is a story
    12. 12. paradise hotel is a story
    13. 13. survivor is a story
    14. 14. x factor is not unique
    15. 15. x factor is entertainment
    16. 16. x factor is business
    17. 17. x factor is part of a greater branch of entertainment
    18. 18. 2nd point
    19. 19. it is not the story, but what you get out of it, that is important Spencer Johnson, 2009
    20. 20. stories can Mossberg L., 2007
    21. 21. stories can • speak to human needs which makes life meaningful Mossberg L., 2007
    22. 22. stories can • speak to human needs which makes life meaningful • involve us emotional Mossberg L., 2007
    23. 23. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas Mossberg L., 2007
    24. 24. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge Mossberg L., 2007
    25. 25. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge • divert and create attention Mossberg L., 2007
    26. 26. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge • divert and create attention • build communities Mossberg L., 2007
    27. 27. stories can Big Brother Africa
    28. 28. stories can Big Brother Africa
    29. 29. stories can Part of our lives Big Brother Africa
    30. 30. stories can Part of our lives laugh Big Brother Africa
    31. 31. stories can Part of our lives laugh cry Big Brother Africa
    32. 32. stories can Part of our lives laugh cry angry Big Brother Africa
    33. 33. stories can Part of our lives laugh cry angry sad Big Brother Africa
    34. 34. the best stories involve
    35. 35. the best stories engage
    36. 36. the best stories immerse
    37. 37. the best stories
    38. 38. the best stories are an experience
    39. 39. “...production of experiences is about scripting stories which seems unfinished without user participation” Kjeltil Sandvik, 2010
    40. 40. the best stories are a dialog
    41. 41. Story teller
    42. 42. Story teller Story Listener
    43. 43. Designer
    44. 44. Designer Story User
    45. 45. x factor
    46. 46. x factor Story viewer
    47. 47. it is not the story, but what you get out of it, the experience you have that is important
    48. 48. the story isn’t enough anymore. a experience is a must!
    49. 49. 3rd point
    50. 50. Each platform speaks a different language, and calls for different use. By having a specific media platform, then specific opportunities are created.
    51. 51. “ideally, each medium makes its own unique contribution to the unfolding of the story” Henry Jenkins, 2007
    52. 52. ABP. cross media interaction bet ween platforms
    53. 53. ABP. cross media interaction bet ween platforms Anja Bechmann Petersen, 2007
    54. 54. Don’t just use as many platforms as you can, use the onces you need to create the desired result
    55. 55. x factor can uses a simple, nonadvanced tool to ensure (emotional) involvement
    56. 56. why we <3 x factor
    57. 57. Britain’s got talent
    58. 58. Britain’s got talent
    59. 59. “instead of regarding the customer as passive and anonymous, regard him as a co- producer” Mossberg, 2007
    60. 60. we seek to influence
    61. 61. we’re allowed to influence
    62. 62. "We can discover meaning in life in three different ways: (1) by creating a work or doing a deed; (2) by experiencing something or encountering someone; and (3) by the attitude we take toward unavoidable suffering." Viktor Frankl, 1946
    63. 63. it is interesting that alone
    64. 64. feel
    65. 65. a
    66. 66. greater
    67. 67. sense
    68. 68. of
    69. 69. community
    70. 70. than
    71. 71. those
    72. 72. who
    73. 73. watch
    74. 74. together with others
    75. 75. cross media in use?

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