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The use of Crossmedia in X Factor (Denmark 2011)

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The purpose was to cover research on how crossmedia practise was used to add surplus value to the viewers of a television programme called X Factor. The focus was on the Danish version of the programme.

I used 9 mins and 33 secs on going through the 65 slides.

I use short sentences and pictures to illustrate the words that I use.

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The use of Crossmedia in X Factor (Denmark 2011)

  1. 1. I’m gonna draw conclusions based on the data from the survey which in all reality I can’t, cuz the data isn’t valid. reservations
  2. 2. what is it about
  3. 3. Anja Bechmann Petersen, 2007
  4. 4. Anja Bechmann Petersen, 2007
  5. 5. 1st point
  6. 6. x factor is not unique
  7. 7. x factor is a story
  8. 8. eurovision is a story
  9. 9. britain’s got talent is a story
  10. 10. american idol is a story
  11. 11. big brother is a story
  12. 12. paradise hotel is a story
  13. 13. survivor is a story
  14. 14. x factor is not unique
  15. 15. x factor is entertainment
  16. 16. x factor is business
  17. 17. x factor is part of a greater branch of entertainment
  18. 18. 2nd point
  19. 19. it is not the story, but what you get out of it, that is important Spencer Johnson, 2009
  20. 20. stories can Mossberg L., 2007
  21. 21. stories can • speak to human needs which makes life meaningful Mossberg L., 2007
  22. 22. stories can • speak to human needs which makes life meaningful • involve us emotional Mossberg L., 2007
  23. 23. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas Mossberg L., 2007
  24. 24. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge Mossberg L., 2007
  25. 25. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge • divert and create attention Mossberg L., 2007
  26. 26. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge • divert and create attention • build communities Mossberg L., 2007
  27. 27. stories can Big Brother Africa
  28. 28. stories can Big Brother Africa
  29. 29. stories can Part of our lives Big Brother Africa
  30. 30. stories can Part of our lives laugh Big Brother Africa
  31. 31. stories can Part of our lives laugh cry Big Brother Africa
  32. 32. stories can Part of our lives laugh cry angry Big Brother Africa
  33. 33. stories can Part of our lives laugh cry angry sad Big Brother Africa
  34. 34. the best stories involve
  35. 35. the best stories engage
  36. 36. the best stories immerse
  37. 37. the best stories
  38. 38. the best stories are an experience
  39. 39. “...production of experiences is about scripting stories which seems unfinished without user participation” Kjeltil Sandvik, 2010
  40. 40. the best stories are a dialog
  41. 41. Story teller
  42. 42. Story teller Story Listener
  43. 43. Designer
  44. 44. Designer Story User
  45. 45. x factor
  46. 46. x factor Story viewer
  47. 47. it is not the story, but what you get out of it, the experience you have that is important
  48. 48. the story isn’t enough anymore. a experience is a must!
  49. 49. 3rd point
  50. 50. Each platform speaks a different language, and calls for different use. By having a specific media platform, then specific opportunities are created.
  51. 51. “ideally, each medium makes its own unique contribution to the unfolding of the story” Henry Jenkins, 2007
  52. 52. ABP. cross media interaction bet ween platforms
  53. 53. ABP. cross media interaction bet ween platforms Anja Bechmann Petersen, 2007
  54. 54. Don’t just use as many platforms as you can, use the onces you need to create the desired result
  55. 55. x factor can uses a simple, nonadvanced tool to ensure (emotional) involvement
  56. 56. why we <3 x factor
  57. 57. Britain’s got talent
  58. 58. Britain’s got talent
  59. 59. “instead of regarding the customer as passive and anonymous, regard him as a co- producer” Mossberg, 2007
  60. 60. we seek to influence
  61. 61. we’re allowed to influence
  62. 62. "We can discover meaning in life in three different ways: (1) by creating a work or doing a deed; (2) by experiencing something or encountering someone; and (3) by the attitude we take toward unavoidable suffering." Viktor Frankl, 1946
  63. 63. it is interesting that alone
  64. 64. feel
  65. 65. a
  66. 66. greater
  67. 67. sense
  68. 68. of
  69. 69. community
  70. 70. than
  71. 71. those
  72. 72. who
  73. 73. watch
  74. 74. together with others
  75. 75. cross media in use?

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