Developing design thinking practice in complex organisations


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Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings.

(Note: special thanks to Kate Davis for allowing me to adapt her slide template).

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Developing design thinking practice in complex organisations

  1. developing design thinking practice in complex organisationszaana howardqueensland university of technology
  2. backgroundresearch questionmethodology casesdesign thinking practicedeveloping design thinking capabilityintegrating design thinking in organisatons outline
  3. background
  4. design thinking is…a human centred and collaborative approachto problem solving using a designerly mindsetto solve complex problems background
  5. design thinking practice incomplex organisations§  for driving innovation and organisational transformation§  little empirical research, much bias background
  6. design thinking practiceand capability§  how to build design thinking capability?§  how to integrate design thinking practice? background
  7. research question
  8. how is design thinking practiced incomplex organisations? research question
  9. in complex organisations:what constitutes the meanings and practicesof design thinking?how is design thinking capability developed?what is the role of the design thinkingprofessional in leading complex designprojects? research question
  10. methodology
  11. a pragmatic approachcase study methodologyethnographic methodsconstant comparative method for analysis methodology
  12. cases
  13. three cases:retrospective case study of Second Roadparticipatory case study of Deloitte Australiaexpert interview study cases
  14. case: Second Road§  practicing design thinking for more than a decade§  12 semi structured interviews + retrospective project audit cases
  15. case: Deloitte Australia§  introduced design thinking in early 2011§  250 hours of participant observation + 30 semi structured interviews cases
  16. study: expert interviews§  academics and practitioners who identify themselves with design thinking§  13 semi structured interviews spread across Australia, USA, UK and Europe cases
  17. design thinking practice
  18. design thinking practice = design led professional process & environment methodsdesign thinkingpractice
  19. culture environment ‘safe’ physical spacedesign thinkingpractice
  20. breadth & depth of toolkit process & methods conversation structure & & sequence visualisationdesign thinkingpractice
  21. skills & knowledge design led professional personal experiences attributes & worldviewdesign thinkingpractice
  22. design lead composer & educator director design led facilitator professional ‘cool kid’ as role takerdesign thinkingpractice
  23. developing design thinking capability
  24. design thinking is… easily understood yet complex in execution design thinkingcapability
  25. design thinking capability requires mentoring, experience and skill training alone is insufficient design thinkingcapability
  26. developing design thinking requires a sustained learning program supported by design led professionals design thinkingcapability
  27. integrating design thinking in organisations
  28. levels of capability aware participant capable specialistintegratingdesign thinking
  29. integrating design thinking individual to organisational design thinking professional design thinking professional process & environment methods process & environment methodsintegratingdesign thinking
  30. integrating design thinking requires long term commitment integratingdesign thinking
  31. zaana howardassociate lecturer | information systems schoolqueensland university of technologyphd candidate | faculty of designswinburne university of | | @zaana