The Z57 team understands that the bevy of online marketing options for realtors can be confusing, which is why we spend time teaching our clients how to make the most impact with their efforts. Drip e-mail campaigns—that is, e-mails scheduled for delivery over a predetermined period of time—can be a powerful marketing tool for Realtors®. Visit us at www.z57.com to learn more! http://www.slideshare.net/z57internetsolutions/the-power-of-drip-e-mail-campaigns-for-real-estate-agents-presented-by-z57

1. The Power of Drip E-Mail Campaigns
for Real Estate Agents
Presented by Z57

2. The Power of Drip E-Mail Campaigns for
Real Estate Agents
The Z57 team understands that the bevy of online marketing
options for realtors can be confusing, which is why we spend
time teaching our clients how to make the most impact with
their efforts. Drip e-mail campaigns—that is, e-mails
scheduled for delivery over a predetermined period of
time—can be a powerful marketing tool for Realtors®. Here
are some techniques that Z57 has found essential to making
drip campaigns effective:

3. The Power of Drip E-Mail Campaigns for
Real Estate Agents
1. Avoid generic e-mails. Many software systems come with pre-written
e-mail templates. Though these can get a Realtor® started quickly, they
might also lead to high unsubscribe rates among homebuyers.
Instead, customize drip campaigns using the methods in the following
steps.
2. Provide valuable information. Offer links to a blog or online
resources that prospective buyers can actually use. This trains recipients
to continue paying attention to a real estate professional’s
communications.
3. Demonstrate expertise. Realtors® should provide inside industry
news and take advantage of opportunities to communicate detailed
information to subscribers. This positions Realtors® as experts and
helps earn the trust and confidence of potential buyers.

4. About Z57
Among the many marketing tools Z57 offers Realtors® is
one designed to execute drip e-mail campaigns. Z57 also
offers technical support and a variety of mobile and online
products. Based in San Diego, Z57 was founded in 1998.