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Digital Transformation: Digital Marketing Operating Model. The Organisational Web.

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Conceptual digital marketing operating model or organisation structure aka the Organisational Web

Published in: Business, Technology
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Digital Transformation: Digital Marketing Operating Model. The Organisational Web.

  1. 1. KioskOrganisation In Store DOOH Blogger Blog Search In-FlightStructure: Digital POS Outreach Engines Blog Aggregators Advertising“Web Model” Blogs Social Photo Bookmarking Blogs In-Car Wiki Folksonomy Advertising Social Virals Portal Computing Content Ad Infographics Ad Networks Platforms incl. Social Ad & Memes Display incl. Social Exchanges ATM Advertising Advertising Content Special SEM Curation Interest Teleweb Social APIs Mobile OS Brand SEO Content Integration Product HR Syndication SMS Mkting IT Social App Dev SMO Search Platforms Partner News EComm Mgmnt Interactive Analytics & Content & TV Social Email App Stores Mobile Partners Delivery Cloud Listening & Monitoring / In-App Analytic CEO Search s B2B Micro- Propositions Casting Answer Engines Smart TV Location Based Hitwise, E-CRM Marketi Quantcast ng CRM Social Media Online Mgmnt Tools Webcasts Media Mobile Ad PR & Cust. Networks Comms Services Comscore Nielsen UGC Online Care Mobile DVR / PVR Payments Market Social Research Podcasts / PTV Enterprise M- PC Commerce Meetups/ Rich Media Devices Mobile RFID Operators Web Radio Other Ratings & Own Social Games Reviews Websites In-App Social Tablet Networks Adserver Onsite Console Integration Google SearchBy Zohe Mustafa Social Ecosystems In GameTwitter:- @Zohe DVB Twitter Facebook5 March 2012 Digital Devices NFC / Bluetooth Mobiles

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