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Session 4 It And Competitive Strategy

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Session 4 It And Competitive Strategy

  1. 1. IT and Competitive Strategy © copyright 2007, youngjin yoo
  2. 2. how do I align my technology to my firm’s strategy? © copyright 2007, youngjin yoo
  3. 3. strategy question © copyright 2007, youngjin yoo
  4. 4. strategy question how do you build sustainable competitive advantage? © copyright 2007, youngjin yoo
  5. 5. Michael Porter © copyright 2007, youngjin yoo
  6. 6. Michael Porter it’s all about positioning © copyright 2007, youngjin yoo
  7. 7. Michael Porter it’s all about positioning five forces © copyright 2007, youngjin yoo
  8. 8. Michael Porter it’s all about positioning five forces three generic strategies © copyright 2007, youngjin yoo
  9. 9. Threat of new entrants Bargaining power Rivalry among Bargaining power of suppliers existing competitors of buyers Threat of substitute products or services © copyright 2007, youngjin yoo
  10. 10. © copyright 2007, youngjin yoo
  11. 11. CK Prahalad © copyright 2007, youngjin yoo
  12. 12. CK Prahalad it is about unique resources © copyright 2007, youngjin yoo
  13. 13. CK Prahalad it is about unique resources capabiliti es © copyright 2007, youngjin yoo
  14. 14. CK Prahalad it is about unique resources capabiliti es core competencies © copyright 2007, youngjin yoo
  15. 15. Kathleen Eisenhardt © copyright 2007, youngjin yoo
  16. 16. Kathleen Eisenhardt it is about ability to innovate © copyright 2007, youngjin yoo
  17. 17. Kathleen Eisenhardt it is about ability to innovate dynamic capability © copyright 2007, youngjin yoo
  18. 18. Kathleen Eisenhardt it is about ability to innovate dynamic capability hyper competition © copyright 2007, youngjin yoo
  19. 19. © copyright 2007, youngjin yoo
  20. 20. how can you exploit IT to build sustainable © copyright 2007, youngjin yoo
  21. 21. it depends! © copyright 2007, youngjin yoo
  22. 22. positioning © copyright 2007, youngjin yoo
  23. 23. Wal-Mart and EDI © copyright 2007, youngjin yoo
  24. 24. create unique resources © copyright 2007, youngjin yoo
  25. 25. © copyright 2007, youngjin yoo
  26. 26. IT + culture © copyright 2007, youngjin yoo
  27. 27. IT + culture IT + ownership structure © copyright 2007, youngjin yoo
  28. 28. IT + culture IT + ownership structure IT + access to capital © copyright 2007, youngjin yoo
  29. 29. IT + culture IT + ownership structure IT + access to capital IT + operation excellence © copyright 2007, youngjin yoo
  30. 30. IT + culture IT + ownership structure IT + access to capital IT + operation excellence IT + brand © copyright 2007, youngjin yoo
  31. 31. IT + culture IT + ownership structure IT + access to capital IT + operation excellence IT + brand IT + HR © copyright 2007, youngjin yoo
  32. 32. first mover © copyright 2007, youngjin yoo
  33. 33. Amazon vs Barns & Noble © copyright 2007, youngjin yoo
  34. 34. Me First vs. Me Too © copyright 2007, youngjin yoo
  35. 35. Amazon © copyright 2007, youngjin yoo
  36. 36. Amazon Introducing new feature © copyright 2007, youngjin yoo
  37. 37. Barns & Noble © copyright 2007, youngjin yoo
  38. 38. Barns & Noble integration with inimitable resources (physical stores) © copyright 2007, youngjin yoo
  39. 39. it’s personal beliefs © copyright 2007, youngjin yoo
  40. 40. technology optimists © copyright 2007, youngjin yoo
  41. 41. technology alone can and will be the source of sustainable competitive advantage build proprietary systems keep it secrete © copyright 2007, youngjin yoo
  42. 42. © copyright 2007, youngjin yoo
  43. 43. Mrs. Fields Cookie © copyright 2007, youngjin yoo
  44. 44. Mrs. Fields Cookie American Airline © copyright 2007, youngjin yoo
  45. 45. Mrs. Fields Cookie American Airline City Bank © copyright 2007, youngjin yoo
  46. 46. Mrs. Fields Cookie American Airline City Bank IBM-Mayo Clinic © copyright 2007, youngjin yoo
  47. 47. Mrs. Fields Cookie American Airline City Bank IBM-Mayo Clinic HyperActive Bob © copyright 2007, youngjin yoo
  48. 48. technology pessimist © copyright 2007, youngjin yoo
  49. 49. technology is a commodity utility © copyright 2007, youngjin yoo
  50. 50. others © copyright 2007, youngjin yoo
  51. 51. they will copy it © copyright 2007, youngjin yoo
  52. 52. if not the same system © copyright 2007, youngjin yoo
  53. 53. similar enough is enough © copyright 2007, youngjin yoo
  54. 54. IT value will evaporate © copyright 2007, youngjin yoo
  55. 55. first mover makes all the mistakes © copyright 2007, youngjin yoo
  56. 56. second mover will learn © copyright 2007, youngjin yoo
  57. 57. price will go down © copyright 2007, youngjin yoo
  58. 58. consumer will benefit © copyright 2007, youngjin yoo
  59. 59. ATM Airline reservation systems ERP © copyright 2007, youngjin yoo
  60. 60. socio-technical perspective © copyright 2007, youngjin yoo
  61. 61. © copyright 2007, youngjin yoo
  62. 62. Technology (Efficiency) © copyright 2007, youngjin yoo
  63. 63. Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
  64. 64. Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
  65. 65. Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
  66. 66. Managerial Technology Sustainable Capabilities (Efficiency) competitive (Uniqueness) Advantage © copyright 2007, youngjin yoo
  67. 67. Some statistics © copyright 2007, youngjin yoo
  68. 68. creative destruction people © copyright 2007, youngjin yoo
  69. 69. Joseph Schumpeter © copyright 2007, youngjin yoo
  70. 70. Joseph Schumpeter creative destruction is the engine of the capitalism © copyright 2007, youngjin yoo
  71. 71. Sustainable Competitive IT-enabled Advantage innovation Time & History © copyright 2007, youngjin yoo
  72. 72. it’s like a garden © copyright 2007, youngjin yoo
  73. 73. time matters! © copyright 2007, youngjin yoo
  74. 74. © copyright 2007, youngjin yoo
  75. 75. • technology optimist © copyright 2007, youngjin yoo
  76. 76. • technology optimist • technology pessimist © copyright 2007, youngjin yoo
  77. 77. • technology optimist • technology pessimist • socio-technology perspective © copyright 2007, youngjin yoo
  78. 78. • technology optimist • technology pessimist • socio-technology perspective • constructive destructionist © copyright 2007, youngjin yoo
  79. 79. © copyright 2007, youngjin yoo
  80. 80. all of these are valid perspectives © copyright 2007, youngjin yoo
  81. 81. © copyright 2007, youngjin yoo
  82. 82. choose what works for you and your company © copyright 2007, youngjin yoo
  83. 83. © copyright 2007, youngjin yoo
  84. 84. understand your company’s strategic orientation first © copyright 2007, youngjin yoo
  85. 85. IT architecture is too important to leave to the geeks © copyright 2007, youngjin yoo

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