Seeing With New Lens

601 views

Published on

Assignment 2 of CrashCreativity course by Prof. Tina Seelig.

Note: The short video clip on Slide 8 contains sounds of the environment -- sounds of the lapping waves/ripples on the small pond and sounds of the wind. There is no speech on the YouTube video, hence there is no captioning.

If you have any questions about viewing this presentation, please let me know. I would like this to be accessible to all users.

Published in: Education
2 Comments
0 Likes
Statistics
Notes
  • Thanks, Gloria? I am guessing. My Twitter handle is @yinbk. What is your Twitter handle?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Your presentation has impressed me a lot. It made me think. Also, I have learned about lighting, materials and architecture elements. Sure I wouldn't be aware of the letters distribution on the slabs of the wall, and other details you point out. You have taught me. Thanks a lot, Yin. Now, I am following you inTwitter.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
601
On SlideShare
0
From Embeds
0
Number of Embeds
86
Actions
Shares
0
Downloads
0
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Seeing With New Lens

  1. 1. Seeing with New Lens Yin Wah Kreher Crash Course on Creativity October 29, 2012
  2. 2. WHAT MAKES A STORE APPEALING?
  3. 3. WE HAVE THE USUAL SUSPECTS
  4. 4. Use of SpaceCute accessories dangling from the Virginia Museum of Fine Arts storeceiling
  5. 5. LayoutArtful arrangements
  6. 6. Vibrant Colors & Whacky Ideas
  7. 7. Multisensory ExperienceThe sound of waters, the sight of sculptures of differenttextures, old and new architecture provided a wonderfulambience for the café. See next slide for a video.
  8. 8. LightingWarm lighting
  9. 9. LightingCool lighting
  10. 10. LightingNatural lighting
  11. 11. LightingBright lighting in a grocery storeenergizes the shopping experience.
  12. 12. Curves & shapes
  13. 13. What I saw that I hadn’t seen beforeCONTRASTS & INTERSECTIONS
  14. 14. TexturesCeramic tiles, hardwood, marble, concrete, glass, concrete
  15. 15. MaterialsGlass, wood, lights, colors
  16. 16. BalanceI noticed the lettering on the wall were nicely balanced on the tiles.
  17. 17. Symmetry
  18. 18. Motion and stillnessRest, walk, eat, watch, talk…
  19. 19. ImagineA PLACE WHERE ALL THESE ELEMENTSINTERSECT IN A “POSSIBLE UTOPIA”(ERIK O WRIGHT)
  20. 20. OPPORTUNITIES ARE EVERYWHERE
  21. 21. Ugly or Edgy Car?New Lens #1: Just as people and dolls have new apparel andaccessories, let’s dress up cars! How about new car designs with car“makeup” and car accessories like shades/glasses/hats like people have?
  22. 22. Nestled in a neighborhood of stately and historic homes, Isaw …
  23. 23. Eye Candy or Eyesore?New Lens: As I drove around the neighborhood, I saw for the first timea place I passed daily enroute to work. People were streaming into thiscorner house with wall art – a singular Cuban café called Kuba Kuba.
  24. 24. Another outdoor wall mural at a grocery storeNew Lens #2: Static wall paintings are nothing new. 3D wall murals existin a few places but are not hugely popular because of cost.http://grofty.com/off-the-wall-the-astonishing-3d-murals-painted-on-the-sides-of/ To draw a crowd, try 3D mural projects created by the COMMUNITY,with materials of different texture, size and scale? Hang “real” groceries(fruits)?
  25. 25. The sky was overcast, it was getting windy and cold (Sandy is coming!)I LOOKED DOWN AT THEPAVEMENT…
  26. 26. Dead leaves or …?
  27. 27. Dead leaves (garbage) or …?New Lens #3: How about creating Pavement Art Shows using thesematerials from the environment? NOT Sidewalk Art Shows or PavementArt with crayons, but encasing these somehow as an art installation?Green Art.
  28. 28. I moved on to the Children’s Museum of Richmond…but wasn’t allowed in. Kids must be accompanied by adultsand adults must bring a kid. Adults cannot enter alone.New Lens #4: Why can’t adults play children’s toys or games (likeLego)? Create a haven where adults or kids can both play together.
  29. 29. Thank you for watching. All content owned & copyright of Yin Wah KreherTWEET ME: @YINBK

×