How wearable tech could change insurance and banking industries in the near future?
How wearable tech could
change insurance and banking
industries in the near future?
Yvon MOYSAN
Saint Germain Consulting & IESEG School of Management
DIALOGKONFERANSEN 2015
25th of August 2015
Internet of Things: key metrics
• In 2015
4.9 Billions Connected
"Things" will be in use, up to
40% from 2014 (1).
• By 2020
This number will reach 30
billions (1)
(1): Source: Gartner (Nov.2014)
Customers expectations and fears
• Smartwatches (1) and Fitness
trackers (2) are considered as the
most useful wearables
• High price (54%), privacy
(31%), look (13%), comfort
(13%) and health risks (10%)
are the main reasons not to buy
wearable technology
(1): Source: Forrester Research (2): Source: Deloitte (Oct. 2014 )
What are the industries that will be impacted most by IoT ?(1)
• Home: heating, smoke detector…
• Car: notification of crashes, speeding, safety alerts…
• Health: scales, fitness tracker watch, smartwristband…
• Insurance and Bank: authentication, promotions based on
geolocation, personalized insurance premium…
(1): Source: Gartner
Property, Car and Health…
How wearable devices will impact
insurance business model
and services ?
…
Some of the most innovative international
wearable initiatives are related to:
• Personalized Insurance premiums based
on personal behavior rather than risk factors such
as postcode, gender, and age or vehicle type.
• Discounts, promotions by meeting specific activity goals or
behaviors
• Stronger security through remote surveillance and various
sensors that detect fires, dangerous gases and intruders, with
alerts sent directly to your smartphone
• Immediate assistance in case of accident.
Motaquote & Tom Tom
“We’ve dispensed with generalisations and said to our customers, if you
believe you’re a good driver […] we’ll even give you the benefit up front”
Nigel Lombard, Managing Director de Fair Pay Insurance
Fair Pay Insurance rewards ‘good’ drivers and includes:
• A TomTom navigation device and an Active Driver
Feedback that alerts drivers (dangerous itinerary), and
provides traffic information updated every two minute.
• An active Driver Feedback that monitors driver behavior and
habits and send alerts in case of non responsible
driving.
• Insurance premiums are based on driving ability and
behavior rather than risk factors such as postcode,
gender, and age or vehicle type.
Some of the most innovative international
wearable initiatives are related to:
• Personalized Insurance premiums based on personal
behavior rather than risk factors such as postcode, gender,
and age or vehicle type.
• Discounts, promotions by meeting specific
activity goals or behaviors
• Stronger security through remote surveillance and various
sensors that detect fires, dangerous gases and intruders, with
alerts sent directly to your smartphone
• Immediate assistance in case of accident.
Discovery
Discovery Vitality makes living a healthier lifestyle
easier by giving you the tools and savings to help
you earn Vitality points and get healthy.
Vitality: health insurance + fitness trackers (Adidas
micoach, Polar, Garmin ou Fitbug)
• Personalization is not based on the insurance
premium but on discounts you receive on items
related to health or leisure (airlines, hotels, press, sport
article, gym etc.)
• The customer can earn points with health check
online and/or in a clinic, sport center (HIV test,
mammogram, Vitality online fitness assessment etc.), by
making healthy choices (flu vaccination, non smocker’s
declaration, and by walking (fitness tracker)
Oscar
Wearables Offered As Reward To Fit Clients
• $400 annual gym reimbursement.
• A free Misfit Flash tracker (60$)
• An opportunity to earn up to $20 a month in Amazon.com
credits by meeting specific activity goals
“We will never link this to anything punitive,
and it will never enter our review process.”
Mario Schlosser, CEO, Oscar Health Insurance
Some of the most innovative international
wearable initiatives are related to:
• Personalized Insurance premiums based on personal
behavior rather than risk factors such as postcode, gender,
and age or vehicle type.
• Discounts, promotions by meeting specific activity goals or
behaviors
• Stronger security through remote surveillance and
various sensors that detect fires, dangerous gases and
intruders, with alerts sent directly to your smartphone
• Immediate assistance in case of accident.
BNP PARIBAS CARDIF ITALY
Homebox Habit@t: one bow and a home insurance
• One box delivered with:
A smoke detector
2 water leak detectors
A mobile app.
• In cas of trouble, the box send a notification to the mobile of
the customer.
Some of the most innovative international
wearable initiatives are related to:
• Personalized Insurance premiums based on personal
behavior rather than risk factors such as postcode, gender,
and age or vehicle type.
• Discounts, promotions by meeting specific activity goals or
behaviors
• Stronger security through remote surveillance and various
sensors that detect fires, dangerous gases and intruders, with
alerts sent directly to your smartphone
• Immediate assistance in case of accident.
Allianz Swiss
Allianz Helpbox
• Accurate and fast rescue thanks to GPS integrated system.
• Automatic emergency call in case of accident
• Assistance in case of emergency or car breakdown thanks
to manual emergency call.
Crédit Mutuel Arkéa
Main features
• In case of fall, accident etc., assistance call center is directly alerted when
senior push on the low button of the smartwatch
• The senior is automatically geo located
• The senior can talk to the assistance customer support that received
information regarding its geolocation
• Assistance customer support can then call friends and family or
medical assistance if required
The 1st banking smartwatch
assistance for seniors
app focusing on
Dec 2014
« This app as a solution is mainly based on the
design of the smartwatch that allows an intuitive
and simple usage ».
Yvon Le Bihan, COO Arkéa Assistance
Smartwatch, smart wristband, oculus
rift virtual headset, woolen glove or
even power suit…
What are the most innovative
international wearable initiatives in
the banking industry ?
…
Some of the most innovative international
wearable initiatives are related to:
• Overall customer experience improvement in
branches
• Commercial assistance to personal bankers
• Banking services (bank account balance, personal financial
management, savings, stocks portfolio…)
• More convenient payments without credit cards
• Cash withdrawals with a mobile App
Barclays
s
Main features
• The trial takes place in Sheffield
• An application on customers' iPhones to notify staff members
when a customer with a disability has entered the branch
and if they require any extra assistance.
Barclays introduce iBeacon technology to assist
disabled customers with in-branch banking
“Beacons are the latest in a long line of innovative initiatives from
Barclays designed to make our customers lives easier, which is
particularly important for people with non-visible disabilities –
something our customers have told us is an issue.”
Elaine Draper, Barclays director of accessibility and inclusion
“When our customers walk into a branch, on an opt-in basis
we can identify who they are without them having to
identify themselves. That recognition is important.”
Westpac's chief digital officer Simon Pomeroy
iBeacon as an opportunity to add another dimension
to customer service
Main features
Westpac
• Special offers and other incentives sent to customers when they are
in or walk past a branch
• Alerts staff that a customer has arrived for a pre-ordered item and
can remind the customer that they are in a place that has an item on
their digital shopping list.
• Customers who want faster recognition can upload their photo onto
the mobile application (iBeacon is an opt-in service)
Some of the most innovative international
wearable initiatives are related to:
• Overall customer experience improvement in branches
• Commercial assistance to personal
bankers
• Banking services (bank account balance, personal financial
management, savings, stocks portfolio…)
• More convenient payments without credit cards
• Cash withdrawals with a mobile App
3rd Most Promising Idea. EFMA Accenture Distribution et Marketing
Awards. 15th october 2014 in Barcelona
Crédit Mutuel Arkéa
Main features
• A mobile app for customers to be detected by the beacon
sensor located into the branch
• Alerts staff in real time that a customer has arrived and the
reason of the meeting
iBeacon technology to improve customer experience
into the branch
Oculus Rift test at Wells Fargo’s Digital Labs
• Customers could use an Oculus Rift virtual-reality headset to virtually walk
into a bank branch and talk to a teller.
Main features
Wells Fargo
« We’ll have to see how society reacts, when we see a trend, we
want to be ready »
Jim Smith, EVP virtual channels
Google Glass test at Wells Fargo’s Digital Labs
Main features
• Personal bankers would be able to authenticate customers by facial
recognition (customers opt-in required) and have access to their personal
informations
To provide a transparent assistance in real time to personal bankers
Banque Populaire
A google Glass App for personal bankers
Main features In progress
• Alerts staff that a customer has
arrived
• Provide access to customer
information in real-time to
suggest the more adapted
products & services to customer.
• Camera is used to take pictures
and register official
documents (ID card).
• Access to competitors credit
rate (car loans)
• Cross selling proposals will
appear (e.g. car insurance after
car loan)
Some of the most innovative international
wearable initiatives are related to:
• Overall customer experience improvement in branches
• Commercial assistance to personal bankers
• Banking services (bank account balance, personal
financial management, savings, stocks portfolio…)
• More convenient payments without credit cards
• Cash withdrawals with a mobile App
“[…] in Israel the use of Samsung smartwatches is the most popular. It is
expected that in the next two years, tens of thousands of Israelis will join the
thousands of Israelis who are already using these watches.”
Bank Leumi
Bank Leumi
"Leumi SmartWatch": The First Banking App in Israel
tailored for the Smartwatch
Main features
• Up-to-date information on the bank account balance and credit card
charges without having to log into its account.
• Notification of a new checkbook waiting at the bank branch
• Notification of a new credit card sent by post mail
• Alert that the credit limit in the bank account has been exceeded.
A budgeting app on smartwatches
• Real-time analysis of recent spending activity
• The app's spending meter turns red, green or
yellow depending on how much the customer
has spent overall in the current month versus
the previous month and vis-a-vis its budget.
• For instance, as a customer walks out of
Starbucks, he'll get an alert telling him how
much he just spent and whether he's in good
shape budget-wise or should start using the
office Keurig.
• NFC Payment
• Impulse saving
• Apple Iwatch App
In progressMain features
Moven
"We've gone beyond PFM into day-to-day gamification of
financial wellness.“ Moven's founder and CEO Brett King.
“We have decided to combine this uninteresting money saving
process into something that all of us have to do every day: walk”
Tamara Zuykova, project leader.
May 2014
“Customers using the service are saving up to twice as much
as the average and walking 1.5 times as far”.
Alfa-Bank uses activity trackers to offer higher interest rates
to customers who exercise
Main features
• Customers connect their activity tracker to their savings account online
• With every step they take, money is transferred from their current account
into a special savings account with a higher interest rate — currently 6%.
• Users can choose how much money is transferred per metre walked, from 1
to 50 kopeks (0.01 €), and a maximum 25,000 metres per day (250 €).
Alfa-Bank
“CaixaBank has become the world’s first bank to design an application for
smartwatches (a watch device that synchronises with mobile phones)”
Caixa bank
Caixa Bank
A Smartwatch app which allows users to follow the stock markets
Main features
• Stocks and indices from international markets follow up (IBEX35, Dow
Jones, NASDAQ and Eurostoxx)
• Recent price information for each stock and index
• Fluctuations since the start of the market session.
• To get more detailed information:
• Selecting the stock on the smartwatch screen will automatically
open stock market application on mobile, displaying full
information
Main features
Some of the most innovative international
wearable initiatives are related to:
• Overall customer experience improvement in branches
• Commercial assistance to personal bankers
• Banking services (bank account balance, personal financial
management, savings, stocks portfolio…)
• More convenient payments without credit cards
• Cash withdrawals with a mobile App
Barclays
‘Just imagine a typical day in the near future. You leave the house, hop on the train
and head to the gym. After your workout, you grab a coffee and go to the office.
‘The money or information you need for every stage of that journey will be integrated
into a single device like bPay band”
Barclaycard
Bpayband, a smart wristband to pay
Main features
• 300 000 points of sales in the UK
• Pre loaded with money (Visa or Mastercard)
• Can be automatically topped up
• Can be used for purchases of up to 20 £ (32 €)
• Available for non Barclays customers
• Free service. No commission
Royal Bank of Canada
“We’re continuing to work to provide customers
increased choice how they pay. Once their wristband is
activated, they can leave their phone at home and
securely buy a coffee with a tap of the wrist.”
Jeremy Bornstein, head of mobile payments RBC
A smart wristband for biometrically authenticated payments
• The smart wristband uses
the wearer’s unique
heartbeat to verify that he
or she is the real card
holder.
Main features
• RBC expects that this device
will be used as a unique
identification device that could
be a substitute for computer’s
password, car’s keys and also
a way to check in to hotels
room.
In progress
American Express
The Jawbone UP4: it does everything the
UP3 does, and you can buy things with it.
Main features
• The UP4 can act as an AmEx card at hundreds of
thousands of NFC-enabled merchants in the US
• The idea: add an AmEx card to the UP4 through
Jawbone’s UP app. Then just tap the UP4 against an
NFC-enabled card reader, and Purchase is made!
• Fitness and health trackers: Bio impedance sensors,
heart rate, hydration levels, track sleep (“light sleep” vs
“deep sleep”) etc.
Heritage Bank
A smart suit that lets you pay for things
by flicking your wrist.
« Power suit »: a smart suit to pay
Main features
• Made from Australian merino wool, the Japanese brand
MJ Bale suit uses Visa's payWave system to connect
to Heritage Bank's mobile wallet.
• MJ Bale, working together with the Heritage bank, have
made 11 prototype Power Suits.
• Users can top up their mobile wallet with a balance from
their bank's debit or credit card up to $1,000 and use it
to pay for items up to $100.
Barclays
“In a survey of 2,000, shoppers voted gloves as the most "desired" wearable payment
item. They were popular among shoppers who wanted an easier way to pay while laden
with shopping bags. Rings and bracelets came second and third”
Barclaycard
Contactless glove to wave and pay
Main features
• Embedded with a contactless chip that can be used
to pay for transactions of up to £20
• 300 000 points of sale in the UK
Some of the most innovative international
wearable initiatives are related to:
• Overall customer experience improvement in branches
• Commercial assistance to personal bankers
• Banking services (bank account balance, personal financial
management, savings, stocks portfolio…)
• More convenient payments without credit cards
• Cash withdrawals with a mobile App
AKBANK
Cash Withdrawal with iBeacon
Main features
• Customers simply launch the Akbank Direkt Mobile App, enter the
amount they wish to withdraw, and walk up to an iBeacon-
enabled Akbank ATM.
• Once the app has detected the ATM, the customer simply presses
the "1" key on the ATM keypad and the amount requested is
delivered to the cash drawer.
« Using their iPhone, Akbank customers can now withdraw
money in a couple of seconds from our ATMs, which are
iBeacon-enabled, without any need for their bank card or
their reference code.».
Orkun Oğuz, Executive Vice President in charge of Direct
Banking at Akbank
(i)
h , 111,...,81. . .wui•,uf you,
.,.,an••nd pr•• Man-,
W'ttf'M ffl H f wtth (8Mc.oR"" on
"'"' r,... ,_ .......
li:. r.,,.,..... ,.,,...on••
::!,/ .-,...,_...l»gt.A
ltrt • 1ti• m ..«10"w'" 1,o
.. ..,..."""
Extract from the survey:
Internet of Things:
International Banking and Insurance wearable apps
- More than 150 slides
- More than 70 initiatives analysed in more than 20 countries
- For more information, visit our website:
http://www.saintgermainconsulting.com/en/etudes
Saint Germain Consulting
Yvon MOYSAN
yvon.moysan@saintgermainconsulting.com
Tél: 06 62 84 71 00
www.saintgermainconsulting.com
Questions and Answers ?