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# fishworldproblem
the situation
an increase in seafood consumption in
the U.S. has created a need for
increased education around seafood,
sp...
the objective
make people aware of the surprising
benefits that NYC seafood has to offer
the idea
implement a multifaceted digital media
campaign that utilizes humor and wit,
driving viewers to a single unifying...
how it works
#fishworldproblem is brought to
life through a tumblr page that
brings to life local seafood in an
exciting w...
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MediaThon 2: Fish World Problems Project

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For Mediathon 2: Food, the Fish World Problems team created a tumblr to display content promoting fresh, locally-sourced fish and seafood as a way to support the environment and local entrepreneurs. Check out http://fishworldproblem.tumblr.com

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MediaThon 2: Fish World Problems Project

  1. 1. # fishworldproblem
  2. 2. the situation an increase in seafood consumption in the U.S. has created a need for increased education around seafood, specifically in NY
  3. 3. the objective make people aware of the surprising benefits that NYC seafood has to offer
  4. 4. the idea implement a multifaceted digital media campaign that utilizes humor and wit, driving viewers to a single unifying phrase #fishworldproblem
  5. 5. how it works #fishworldproblem is brought to life through a tumblr page that brings to life local seafood in an exciting way a series of engaging images, video clips, gifs, quotes that people will share and build on

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