User centeredmetics-110223101127-phpapp01

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阿里巴巴用户体验百家讲堂

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  • 用户体验的数据衡量体系相关图表法设计工作坊
  • 介绍结束后请提问
  • 我家挺小的,才两居室…前几天高烧到102F…北京很冷啊,得穿厚一点的外套…
  • User-centered metrics are measurements of key aspects of product performance from the perspectives of the users.page view 是不是可以很好的衡量用户体验?7day active users 是不是可以很好的衡量用户体验?
  • H = happiness -用户的主观态度是什么? E = engagement – 用户 A = adoption - at what rate are new users of the product being acquired? R = retention – 黏性 T = task success – 用户是否能够成功的完成任务?是不是足够高效?
  • 1, 内部工具 vs第三方调研2, 抱怨的少数vs沉默的大多数3, 自己 vs竞争对手
  • 拆分成细的方面
  • Among these dimensions of engagement:Frequency: how often the user visits GmailIntensity: amount of activity during a visit (e.g. events)Depth: usage of key features (e.g. sending mail)更多维度: 在淘宝上花的钱 / 在QQ上发的消息数
  • 不仅仅是完成,还需要效率和速度
  • Happiness 整体易用度 对照片上传工具的满意度Engagement 每个用户每天的PV 每周分享多少张照片Adoption 新用户的增长率 创建新相册的用户增长率Retention 老用户的流失率 查看收藏夹内容的用户增长率Task Success 多少用户点了搜索结果 注册流程完成率
  • 考虑产品的价值,而不是愿景。 Decision making engine for Bing / organize information for Google / 考虑不同USE CASES考虑产品不同阶段考虑产品的长短期目标细化到具体feature
  • 不要讨论如何改善/实现事情有两面,关于失败的指标 有时候更容易被测量到长短期的目标 结合和平衡
  • 1,   background information sharing2, 6 participants, each participant generate 3 ideas within 3 minutes. 3, passing around, Rotate idea sheet every 3 minutes, until the original idea sheet get back to the starter. 4, generate new ideas based on others
  • sort a large number of ideas, process variables, concepts, and opinions into naturally related groups.describe ideas with phrases or sentences. Aim for 5-10 groups. If one group is much larger than others, consider splitting it.  Minimize the discussion while sorting -- discuss while developing the header cards. Ultimately reach agreement on placement, if for no other reason than exhaustion.
  • Prioritizatization Matrix. To prioritize sorted groups require deep understanding on problem situation. Dimensions:What is your favorite? difficulty of implementation value to company value to users long term or short team goal a couple of real use cases that need to be supported
  • Focused on the selected group. Enhance it with more ideas. And pick
  • Focused on the selected group. Enhance it with more ideas. And pick
  • User centeredmetics-110223101127-phpapp01

    1. 1. User-centered Metrics<br />LiuYaping<br />Twitter: @LiuYaping<br />Email: Justkiddings@gmail.com<br />
    2. 2. Agenda<br />Who am I? (5mins) <br />User-centered metrics(45mins)<br />Affinity diagram brainstorming(45mins)<br />Q&A(15mins)<br />
    3. 3. 关于我<br />
    4. 4. 怎么评价某个产品的用户体验?怎么判断一个新功能上线对产品的利弊?怎么衡量一次设计改版的成果?怎么评估设计师对产品的贡献?怎么让设计得到更广泛认可?<br />
    5. 5. D A T A<br />Data is power!<br />
    6. 6. 设置以用户为中心的数据衡量体系,并持续跟踪关注<br />
    7. 7. User-centered metrics<br />常用的产品数据<br />P = page views U = uptime<br /> L = latency S = seven day active users<br /> E = earnings<br />
    8. 8. User-centered metrics<br />怎么样才是好的数据衡量?<br />
    9. 9. 物价飞涨,93号汽油都7.15元/升 了…<br />
    10. 10. 明确 – 不会引入无关的噪音<br />敏感 – 会根据结果对应的变化<br />清楚 - 能被听众准确的理解<br />大众 – 会被广泛使用<br />
    11. 11. 传统是不够的… <br />除了PULSE,还需要…<br />
    12. 12. User-centered metrics<br />
    13. 13. H.E.A.R.T<br />H = happiness <br />E = engagement<br />A = adoption <br />R = retention<br />T = task success<br />
    14. 14. Happiness:用户研究 / 可用性测试<br />
    15. 15. User-centered metrics<br /> Happiness:产品满意度调研<br />
    16. 16. Happiness<br />
    17. 17. Happiness<br />
    18. 18. Engagement: 频率 / 深度 / 广度<br />
    19. 19. User-centered metrics<br /> Adoption and retention<br />
    20. 20. Task success<br />
    21. 21. User-centered metrics<br />不同维度的HEART<br />
    22. 22. User-centered metrics<br />如何建立?<br />
    23. 23. User-centered metrics<br /> Goal Signal  Metrics Implement<br />小范围讨论<br />UX, PM<br />头脑风暴<br />ENG, PM, UX<br />实现<br />PM, ENG<br />
    24. 24. Goal<br />
    25. 25. Signals<br />
    26. 26. Metrics<br />
    27. 27. Implementation<br />
    28. 28. User-centered metrics<br /> Q&A<br />
    29. 29. User-centered metrics<br />分组练习 (10mins)<br />
    30. 30. Coffee break (10mins)<br />
    31. 31. Affinity Diagram Brainstorming<br />
    32. 32. Brainstorming<br />
    33. 33. Grouping<br />
    34. 34. Prioritizing<br />
    35. 35. Enhancing<br />
    36. 36. Thanks<br />

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