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User centeredmetics-110223101127-phpapp01

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阿里巴巴用户体验百家讲堂

Published in: Design
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User centeredmetics-110223101127-phpapp01

  1. 1. User-centered Metrics<br />LiuYaping<br />Twitter: @LiuYaping<br />Email: Justkiddings@gmail.com<br />
  2. 2. Agenda<br />Who am I? (5mins) <br />User-centered metrics(45mins)<br />Affinity diagram brainstorming(45mins)<br />Q&A(15mins)<br />
  3. 3. 关于我<br />
  4. 4. 怎么评价某个产品的用户体验?怎么判断一个新功能上线对产品的利弊?怎么衡量一次设计改版的成果?怎么评估设计师对产品的贡献?怎么让设计得到更广泛认可?<br />
  5. 5. D A T A<br />Data is power!<br />
  6. 6. 设置以用户为中心的数据衡量体系,并持续跟踪关注<br />
  7. 7. User-centered metrics<br />常用的产品数据<br />P = page views U = uptime<br /> L = latency S = seven day active users<br /> E = earnings<br />
  8. 8. User-centered metrics<br />怎么样才是好的数据衡量?<br />
  9. 9. 物价飞涨,93号汽油都7.15元/升 了…<br />
  10. 10. 明确 – 不会引入无关的噪音<br />敏感 – 会根据结果对应的变化<br />清楚 - 能被听众准确的理解<br />大众 – 会被广泛使用<br />
  11. 11. 传统是不够的… <br />除了PULSE,还需要…<br />
  12. 12. User-centered metrics<br />
  13. 13. H.E.A.R.T<br />H = happiness <br />E = engagement<br />A = adoption <br />R = retention<br />T = task success<br />
  14. 14. Happiness:用户研究 / 可用性测试<br />
  15. 15. User-centered metrics<br /> Happiness:产品满意度调研<br />
  16. 16. Happiness<br />
  17. 17. Happiness<br />
  18. 18. Engagement: 频率 / 深度 / 广度<br />
  19. 19. User-centered metrics<br /> Adoption and retention<br />
  20. 20. Task success<br />
  21. 21. User-centered metrics<br />不同维度的HEART<br />
  22. 22. User-centered metrics<br />如何建立?<br />
  23. 23. User-centered metrics<br /> Goal Signal  Metrics Implement<br />小范围讨论<br />UX, PM<br />头脑风暴<br />ENG, PM, UX<br />实现<br />PM, ENG<br />
  24. 24. Goal<br />
  25. 25. Signals<br />
  26. 26. Metrics<br />
  27. 27. Implementation<br />
  28. 28. User-centered metrics<br /> Q&A<br />
  29. 29. User-centered metrics<br />分组练习 (10mins)<br />
  30. 30. Coffee break (10mins)<br />
  31. 31. Affinity Diagram Brainstorming<br />
  32. 32. Brainstorming<br />
  33. 33. Grouping<br />
  34. 34. Prioritizing<br />
  35. 35. Enhancing<br />
  36. 36. Thanks<br />

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