#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop

Chia-Yu Kuo
Chia-Yu KuoPublic Relations
做Mobile app
一點也不難
但也沒那麼簡單
Opop Kuo, 20130804, Coscup
•
•
•
•
•
•
做Mobile app
一點也不難
~第一章~
搶COSCUP票
比較難
所以我是為了不用搶票才來當講者的
這是COSCUP
創造出的故事
COSCUP之前我是
Planner
COSCUP之後我是
Developer
COSCUP
教給我的那些事
聽完以後你就有約女生來COSCUP的理由
2010 2011 2012 2013
第一年參加
2010 2011 2012 2013
聽不懂
2010 2011 2012 2013
見證台灣網路
發展的地方
2010 2011 2012 2013
第二年參加
2010 2011 2012 2013
有一些聽得懂
2010 2011 2012 2013
其中有一個
2010 2011 2012 2013
Coscup BoF:
App Inventor show
By Gasolin
2010 2011 2012 2013
App Inventor
不會寫程式就可以寫
app
聽說
2010 2011 2012 2013
還真的靠夥伴
寫出了兩隻 app
當場
台灣夜市 大字爆
求知慾
2010 2011 2012 2013
上架後下載量不錯
一週破五千
回去
2010 2011 2012 2013
用 app inventor
真的自己寫了一隻 app
接下來
被寫進雜誌
下載破五萬
2010 2011 2012 2013
每個月維護一次
好景不長
半年後..
App inventor
404
暫停服務
被寫進雜誌
下載破五萬
2010 2011 2012 2013
只好
學用 Eclipse
學寫 JAVA
只有需要的部份會而已
2010 2011 2012 2013
發現 Eclipse 好像
比較簡單||
2010 2011 2012 2013
用 Eclipse 寫出三隻
Native app
去年
2010 2011 2012 2013
第三年參加
2010 2011 2012 2013
聽到Gasolin
說起去年我的故事
@@
2010 2011 2012 2013
認識 WoFOSS
2010 2011 2012 2013
寫了台灣美食優惠券
app
台灣
美食優惠券
app
2010 2011 2012 2013
一隻 24hr 就寫完
程式
2010 2011 2012 2013
三個月總下載破百萬
App Store 第一名一週
2010 2011 2012 2013
日收入
2010 2011 2012 2013
小結
持續參加COSCUP
人生真的會不一樣
做Mobile app
一點也不簡單
~第二章~
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
把網站搬到 app
app上架就會有人用
vs
沒有賺錢也要做 app!
這個app有人用了
就可以賣給別人了
其他網站都是
這樣賣出去的
Idea 不值錢
養得起自己
才活得下去
目的
量、名、錢
2013/8/3 14:30 QNAP
有技術、不賺錢
代工
Web代工時代
再現
削價競爭
削價競爭
免費競爭
品牌/廠商
效益不高
出版業
賺不了錢
藝人
沒有預算
企業
極致壓榨
市場取捨
2012年
App 公司
倒了一半
2010 2011 2012 2013
軟體公司怎麼賺錢
2010 2011 2012 2013
軟體公司太難賺錢
Mobile app
到底怎麼做
~第三章~
3.1
如果不會寫程式
構想一隻你
需要用的程式
“自己”
很需要
做得到
一天內做
的出來
我知道這很難
但只能這樣做
不會、求援
但不要全問
挑重點問
3.2
如果已經會寫程式
規劃一隻你
最需要用的程式
“自己”
別人會需要
請加上
畫面舒適
半天內做
的完
功能精簡
取捨出來的功
能才是必須的
節約
時間體力
Hackathon
別人才會用
3.3
精簡 app 案例
0.黑心食品
檢測器
24hr
2011
1. 台灣夜市列表
12hr
2011
2. 肯德基優惠券
24hr
2012
3. 爭鮮優惠券
24hr
2012
4. 麥當勞優惠券
8hr
2012
5. 星巴克優惠券
8hr
2012
6. 21世紀炸機
優惠券
8hr
2012
7. 台灣美食
優惠券
24hr
2013
Web server?
Editor?
廠商溝通?
之後微調版面、
加小功能
花了三倍的時間
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
成果分析
1. 我的需求
2. 精要功能
3. 操作直覺
4. 畫面舒適
使用者經驗
寫一隻你
最需要用的程式
小團隊開發者的
最大優勢
“自己”
半天內做
的完
最好每天都會
想打開
營收
~第四章~
免費
跟使用者
談收費
中華文化使用者
談收費
推薦
放廣告
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
百萬下載量
也養不起一家公司…
App 未來
~末章~
•
•
•
•
•
•
:D
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
藍牙4.0
P2P硬體
軟硬整合
軟體是
硬體零件
只是他們無法
製造的零件
效益落差
沿用既有技術
技術創新
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop
1. 3TB 的 USB
2013/8/3 14:00 雲端簡單龍
1. 3TB 的 USB
- 免設定私有雲
- 家用電腦就能當NAS
2. 跨OS遠端操作
- 跨OS (windows,iOS,Android..)
- 跨device (pc,android,TV)
- 跨操控方式 (滑鼠、手指)
3. 保持技術優勢
承接高價值/高技
術/高難度專案
4. 好玩的專案
Smart TV
OS
Mobile
TV
PC
Harddisk
Hardware
Pay & Buy
bluetooth
Internet




聯繫
Thank you
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#COSCUP 2013 做 Mobile app 一點也不難、但也沒這麼簡單 by opop