Alphageeks meetup - Semantic Applications For Web

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Alphageeks meetup - Semantic Applications For Web

  1. 1. Yaron Karasik Semantic Web Applications Building A Smarter Web From The Bottom Up
  2. 2. So what the heck are semantics?
  3. 3. Today's Talk • What are semantic apps? • What can they do? • What's the status? • What can you do tomorrow?
  4. 4. A simple example.. Search Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.
  5. 5. Web 1.0 - Keywords Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.
  6. 6. Web 2.0 - Tags Tags: #telaviv, #depechemode, #concert, #music Tags: #telaviv, #depechemode, #concert, #music Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.
  7. 7. Web 3.0 – Linked Data Tel Aviv Tel Aviv located in Israel Israel (city) (city) (country) (country) Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.
  8. 8. Triplets Tel Aviv Tel Aviv located in Israel Israel (city) (city) (country) (country) Depeche Depeche released Violater Violater Mode Mode (album) (album) (band) (band) Metaweb Metaweb in the field of Semantics Semantics (company) (company) (field) (field)
  9. 9. Semantic Graph Depeche Depeche Tel Aviv Tel Aviv located in Israel Israel Mode Mode (city) (country) (country) performed in (city) (band) (band) in in ed d ate performed in m for in r pe loc located in ed REM foun REM rat (band) e (band) Haifa op Haifa ded (city) (city) in 1990s 1990s (decade) operated Radiohead Radiohead (decade) i n n (band) (band) perf n d ed i orm ed Caesaria Caesaria England fou in England (city) (city) (country) (country)
  10. 10. What is it good for? English bands that have performed in Israel? Depeche Depeche Tel Aviv Tel Aviv located in Israel Israel Mode Mode (city) (country) (country) performed in (city) (band) (band) in in ed d ate performed in m for in r pe loc located in ed REM foun REM rat (band) e (band) Haifa op Haifa ded (city) (city) in 1990s 1990s (decade) operated Radiohead Radiohead (decade) i n n (band) (band) perf n d ed i orm ed Caesaria Caesaria England fou in England (city) (city) (country) (country)
  11. 11. What is it good for? English bands that have performed in Israel?
  12. 12. What is it good for? Give me X that is Y with Z
  13. 13. Semantic Graph
  14. 14. How does it work? • Decide on shared concepts and relationships. • Create a flexible, growing data structure. • Use adequate modeling. • Build a query interface that works with the data model.
  15. 15. Semantic apps are.. • Contextual • Personalized • Intelligent
  16. 16. Contextual iPhone iPhone (product) (product) Steve Jobs Steve Jobs (person) (person) Apple Apple (company) (company) Apple Apple (fruit) (fruit) AAPL AAPL (ticker) (ticker) Apple Pie Apple Pie iPod iPod (desert) (desert) (product) (product)
  17. 17. Personalized Smartphone Smartphone (product (product type) type) N97 N97 iPhone iPhone (product) (product) (product) (product) Nokia Nokia Apple Apple (company) (company) (company) (company) MP3 Player MP3 Player (product (product type) type) iPod iPod (product) (product)
  18. 18. Intelligent Female Female (gender) (gender) Pink Pink (color) (color) iPhone iPhone iPod Nano iPod Nano (product) (product) (product) (product) MP3 Player MP3 Player Apple Apple (product (product (company) (company) type) type)
  19. 19. Twitter on Semantics
  20. 20. Twitter/Geo/Social on Semantics Chris Chris Evan Evan Chris Cornell Chris Cornell Williams Cornell Cornell Williams Concert Concert (person) (artist) (artist) (person) (event) (event) Julie Julie 3Com 3Com Owens Owens Stadium Stadium (person) (person) (venue) (venue) Yoshi's Yoshi's Sushi Sushi (restaurant) (restaurant) Sushi Mike Mike Sushi (food) Davids Davids (food) (person) (person) San San Golden Gate Golden Gate Francisco Francisco Bridge Bridge (city) (city) (landmark) (landmark)
  21. 21. Job Search on Semantics
  22. 22. Job Search on Semantics Israel Israel (country) (country) AudioFox AudioFox (company) (company) Start Up Start Up (company (company Gizmolo Gizmolo type) type) (company) (company) Web Web Ruby Ruby Framework Framework (language) (language) (product type) (product type) Looking for Merb developer Looking for Merb developer at Gizmolo in Tel Aviv. at Gizmolo in Tel Aviv. Merb Merb Rails Rails (product) (product) (product) (product)
  23. 23. Email on Semantics Interests Interests Junk Junk Customers Customers Boss Friends Friends Boss Family Family Project Project Urgent Urgent Partners Partners
  24. 24. and more..
  25. 25. The Semantic Web Vision Tim Berners Lee
  26. 26. Semantic Web Standards
  27. 27. Semantic Web Status Visionary Pragmatic
  28. 28. Linked Apps are already out there
  29. 29. Linked Data on Facebook
  30. 30. Linked Data on LinkedIn
  31. 31. Linked Data on last.fm Rock Metal Electronic Hip-hop and rap Jazz Reggae and ska Classical Country, folk and world Pop
  32. 32. Linked Data is already out there
  33. 33. Where does linked data come from? Top Down Bottom Up
  34. 34. Approach A: Semantic Databases
  35. 35. Approach A: Semantic Databases
  36. 36. Approach A: Semantic Databases
  37. 37. Approach B: Natural Language Processing
  38. 38. Approach B: Natural Language Processing
  39. 39. Approach C: Evolution From Common Concepts
  40. 40. Approach C: Evolution From Common Concepts
  41. 41. Approach D: Domain Specific Applications
  42. 42. Approach D: Domain Specific Applications
  43. 43. Approach E: Semantic Mash Ups
  44. 44. Approach E: Semantic Mash Ups
  45. 45. Approach G: Google
  46. 46. Approach G: Google
  47. 47. What can I do tomorrow?
  48. 48. Use existing linked data
  49. 49. Use natural language processing
  50. 50. Use social standards
  51. 51. Create your own semantic graph
  52. 52. Or better yet, get your users to build it
  53. 53. Share it
  54. 54. Make it smart Depeche Depeche Tel Aviv Tel Aviv located in Israel Israel Mode Mode (city) (country) (country) performed in (city) (band) (band) in d in d e ate performed in form in r pe loc located in ed REM foun REM rat (band) e (band) Haifa op Haifa ded (city) (city) in 1990s 1990s (decade) operated Radiohead Radiohead (decade) in in (band) (band) perf orm nde d ed in Caesaria Caesaria England England fou (city) (city) (country) (country)
  55. 55. Thank You! Yaron Karasik Email: yaronkarasik@gmail.com twitter: @greenwell

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