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Skype's Business Transformation - Chief Strategy/Innovation Officer Summit

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Skype's Business Transformation Initiative

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Skype's Business Transformation - Chief Strategy/Innovation Officer Summit

  1. 1. Yuval Dvir DvirYuval
  2. 2. A B Flexibility, Market Dynamics, Time, Metrics.. Remembering…
  3. 3. Point A?
  4. 4. Contents
  5. 5. • Is having a good strategy enough? • Organization are a human phenomenon - behaviours, feelings, mind-sets, motivation • …solid business principles CULTURE
  6. 6. Strategy Communication Leadership Data Transparency CultureCollaboration Innovation Business Result
  7. 7. • Data • Technology • Technical Skills
  8. 8. Data Information Knowledge
  9. 9. Functions culture Strategy Technology Politics
  10. 10. • Metrics • Transparency & Traceability • Business Rhythm
  11. 11. • Exec Support • Corporate Wide • Center Stage Baby Steps
  12. 12. • Communication & Messaging • Perception • Engagement & Personal Development
  13. 13. • Format • Design & Visualization • Constant Feedback
  14. 14. • Gradual Change & Adoption • Embedded in Daily Activities • Focused Effort, Data-Driven & Reports © Transport for London
  15. 15. 1. Metrics
  16. 16. • Common Consistent Language • Marketing, Product & Engineering • Common Goals, Metrics, Understanding and View
  17. 17. • Feedback Loop • Easier Steer & Context • Focus on Value • One source of truth • Data culture • Connect strategy with execution
  18. 18. Benchmark Data Relevant external data can be used as benchmark. (competitors, market data and comparable divisional data). Process Clear x-functional business rhythm with defined ownership & accountability and a data->insight->action->review cycle. Contributors A list of clients and functional contributors (along with the proportion) can be available for each metric. Attributes Each applicable metric can be broken down by: geography, time, platform & version, function & other segmentation. Forecast, Target & Trend Move from a rear view mirror into forward looking view. Drivers The drivers for each metric can be modelled and mapped to create the “value streams”. METRIC Metrics are operationalized through dashboards, reports and analysis tools
  19. 19. 2. Transparency
  20. 20. Metrics Strategy Effort • Link to Strategy, Execution & Data • Effort Allocation at all levels • Transparent, traceable and reviewed
  21. 21. 3. Business Rhythm
  22. 22. Insights Review Data Action X-Functional • Innovation • Platform to Collaborate • Business Routine & Rhythm
  23. 23. • Routine • Access • Business Routine & Rhythm
  24. 24. Governance Tools Data Strategically Aligned Organization Culture
  25. 25. Corporate Team Define strategy Define actions Review, monitor, track Align execution to strategy
  26. 26. Benefits • Strategy to Execution Alignment • Culture & Decisions • Business Results • Transformation becoming BAU
  27. 27. Thank You! DvirYuval

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