Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UE PR und Social Media (University of Vienna)

1,520 views

Published on

Slides for the first unit of the class PR and Social Media at the University of Vienna, Department of Communication (German)

Published in: Education, Technology, Business
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

UE PR und Social Media (University of Vienna)

  1. 1. PR und Social Media 1. LV Einheit - Einführung
  2. 2. ÜBER MICH PICK & BARTH
  3. 3. FAHRPLAN Datum Thema Lektüre Notizen 17.10. Einführung ÖGB “Kampagne” 31.10. Strategie Digital Campaign Spiegel: Long Tail E-Benchmark Study Gast: Lisa Fuchs Analyse/ 28.11. Facebook Insights Abgabe Plattformen I Facebook Infografic Analysepaper (21.)! Politik 2.0 Twitter Gast: Claudia 5.12. Plattformen II All About Riegler foursquare Google Adwords Wahlkampf 12.12. Online Werbung 8 Tips Gast: Emily Williams Facebook Werbung Auswertung Krisenkomm, Krisenkompass Gast: Erica Lawton 16.1. Targeting, Best Reinventing Crisis Abgabe: Cses Comm For... Kampagnenpaper 30.1. Pitch Gäste: TBD
  4. 4. STRUKTUR DER LV
  5. 5. STRUKTUR DER LV• Wöchentliche Trends
  6. 6. STRUKTUR DER LV• Wöchentliche Trends• Social Media Aktivität
  7. 7. STRUKTUR DER LV• Wöchentliche Trends• Social Media Aktivität• Surfen während der LV • Facebook • Blog: prsmlv.wordpress.com • Twitter: #PRSMLV
  8. 8. PAPERS
  9. 9. PAPERS• Reaction Papers • Sonntag vor der LV • Reagieren Sie kurz auf die zu lesenden Texte
  10. 10. PAPERS• Reaction Papers • Sonntag vor der LV • Reagieren Sie kurz auf die zu lesenden Texte• Kampagnen Analyse • 3-5 Seiten • Fällig am 21.11.
  11. 11. PAPERS• Reaction Papers • Sonntag vor der LV • Reagieren Sie kurz auf die zu lesenden Texte• Kampagnen Analyse • 3-5 Seiten • Fällig am 21.11.• Strategiepaper • 5er Gruppen • Fällig am 16.1.
  12. 12. ANWESENHEIT• Entschuldigtes Fehlen ist einmal möglich. Arbeiten müssen trotzdem abgegeben werden.
  13. 13. ADMINISTRATIVES• Anwesenheit• Email Liste• Facebook URL• Twitter
  14. 14. VORSTELLUNG• politico. teacher. (new - traditional - mobile) media buff. consultant. campaigner. #Wien #Wooster #WashingtonDC (112 char)• 2er Gruppen
  15. 15. UMFRAGE Privacy Was können Nicht-FreundInnen sehen Nichts 36.4% Meine Wall 12.1% Meine Bilder 3%Meine Kontaktdaten 24.2%Meine FreundInnen 33.3% Meine “Likes” 15.2% Weiss nicht 6.1% 0 10 20 30 40
  16. 16. VOSTELLUNG• Protestsongcontest• Praktikum bei Ö1• Mag. Christian Hochmeister• Sucht MitbewohnerIn ab 1.10. im 17.• Aus Waidhofen, wollte Hotelmanagerin werden - hat eine Zwillingsschwester• B positive
  17. 17. PRIVATSPHÄRE
  18. 18. PRIVATSPHÄRE• Was im Internet ist, ist nie wieder privat.
  19. 19. PRIVATSPHÄRE• Was im Internet ist, ist nie wieder privat.• Echtnamen
  20. 20. PRIVATSPHÄRE• Was im Internet ist, ist nie wieder privat.• Echtnamen• Andere Menschen stellen Dinge über sie online
  21. 21. PRIVATSPHÄRE• Was im Internet ist, ist nie wieder privat.• Echtnamen• Andere Menschen stellen Dinge über sie online• Wichtig ist nicht, sich zu verstecken, sondern seinen Internetauftritt zu kennen und zu managen.
  22. 22. PRIVATSPHÄRE• Was im Internet ist, ist nie wieder privat.• Echtnamen• Andere Menschen stellen Dinge über sie online• Wichtig ist nicht, sich zu verstecken, sondern seinen Internetauftritt zu kennen und zu managen.
  23. 23. BEGRIFFLICHKEITEN• Web 2.0• Social Media• Social Networks• Social Web
  24. 24. UMFRAGE Wer hat ein Profil auf... Wer verwendet mehrmals/Woche
  25. 25. UMFRAGE Wer hat ein Profil auf... Wer verwendet mehrmals/Woche Facebook StudiVZ Twitter Netlog MySpace Xing LinkedIn Lokalisten Google Plus Hi5 KeineWer kennt wen, StayFriends 0% 20% 40% 60% 80% 100%
  26. 26. UMFRAGE Wer hat ein Profil auf... Wer verwendet mehrmals/Woche Facebook 100% StudiVZ 57.6% Twitter 33.3% Netlog 3% MySpace 42.4% Xing 21.2% LinkedIn 3% Lokalisten 9.1% Google Plus 21.2% Hi5 3% Keine 0%Wer kennt wen, StayFriends 0% 0% 20% 40% 60% 80% 100%
  27. 27. UMFRAGE Wer hat ein Profil auf... Wer verwendet mehrmals/Woche Facebook 100% StudiVZ 57.6% Twitter 33.3% Netlog 3% MySpace 42.4% Xing 21.2% LinkedIn 3% Lokalisten 9.1% Google Plus 21.2% Hi5 3% Keine 0%Wer kennt wen, StayFriends 0% 0% 20% 40% 60% 80% 100%
  28. 28. LONG TAIL
  29. 29. LONG TAIL• Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More.
  30. 30. LONG TAIL• Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More.• Lagerraum wird immer billiger.
  31. 31. LONG TAIL• Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More.• Lagerraum wird immer billiger.• 80:20 Regel
  32. 32. LONG TAIL• Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More.• Lagerraum wird immer billiger.• 80:20 Regel• Was heißt das für uns?
  33. 33. MEINE THESE
  34. 34. MEINE THESE• Nicht (vieles) ist neu.
  35. 35. MEINE THESE• Nicht (vieles) ist neu.• Menschliches Handeln verändert sich nicht.
  36. 36. MEINE THESE• Nicht (vieles) ist neu.• Menschliches Handeln verändert sich nicht.• Es wird veröffentlicht.
  37. 37. NACHRICHTENKONSUM
  38. 38. NACHRICHTENKONSUM1. Facebook
  39. 39. NACHRICHTENKONSUM1. Facebook2. Fernsehen
  40. 40. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung
  41. 41. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung4. Onlinemedien
  42. 42. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung4. Onlinemedien5. FreundInnen
  43. 43. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung4. Onlinemedien5. FreundInnen6. Radio
  44. 44. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung4. Onlinemedien5. FreundInnen6. Radio7. Email
  45. 45. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung4. Onlinemedien5. FreundInnen6. Radio7. Email8. Veranstaltungen
  46. 46. NACHRICHTENKONSUM1. Facebook2. Fernsehen3. Zeitung4. Onlinemedien5. FreundInnen6. Radio7. Email8. Veranstaltungen9. Google+, Twitter, iPhone Apps
  47. 47. NACHRICHTENKONSUM
  48. 48. NACHRICHTENKONSUM• 82% der Links in sozialen Netzwerken führen zu traditionellen Medien (PEW Research).
  49. 49. NACHRICHTENKONSUM• 82% der Links in sozialen Netzwerken führen zu traditionellen Medien (PEW Research).• Lazarsfeld: Two-Step-Flow Modell
  50. 50. NACHRICHTENKONSUM• 82% der Links in sozialen Netzwerken führen zu traditionellen Medien (PEW Research).• Lazarsfeld: Two-Step-Flow Modell • Medien informieren MeinungsführerInnen
  51. 51. NACHRICHTENKONSUM• 82% der Links in sozialen Netzwerken führen zu traditionellen Medien (PEW Research).• Lazarsfeld: Two-Step-Flow Modell • Medien informieren MeinungsführerInnen • M.F. informieren das “einfache Volk”
  52. 52. NACHRICHTENKONSUM• 82% der Links in sozialen Netzwerken führen zu traditionellen Medien (PEW Research).• Lazarsfeld: Two-Step-Flow Modell • Medien informieren MeinungsführerInnen • M.F. informieren das “einfache Volk”• Echo Kammern
  53. 53. NACHRICHTENKONSUM
  54. 54. NACHRICHTENKONSUM• Wenn sich Nachrichtenquellen nicht ändern, was ändert sich dann?
  55. 55. NACHRICHTENKONSUM• Wenn sich Nachrichtenquellen nicht ändern, was ändert sich dann?• Nachrichtenkonsum
  56. 56. NACHRICHTENKONSUM• Wenn sich Nachrichtenquellen nicht ändern, was ändert sich dann?• Nachrichtenkonsum• von 1/5 zu 24/7 zu 3600/24
  57. 57. Vom Monolog zum Dialog• Willkommen im Rattenkäfig• 3 Dimensionen der Kommunikation Online
  58. 58. 12 REGELN1. Zuhören - was die Menschen bewegt2. Ziele setzen - was erreicht werden soll3. Klares Thema - definieren und fassbar machen4. Geschichten erzählen - jene der Menschen, weniger der Organisation5. Call to action - sagen, was zu tun ist für den User6. Kommunikationszentrum bieten - zentralen Ort des Austauschs definieren (bspw. eigene Page)
  59. 59. 12 REGELN7. Provide Love Handle - Möglichkeit bieten die Botschaft leicht weiter zu tragen (Like-Button o.ä.)8. Mobil mitdenken - da Menschen unterwegs Zeit haben9. Engagierte Kommunikatoren abbilden - um sie anderen zu zeigen und verstärkt in die Kommunikation einzubeziehen10.Mini-Aufgaben geben - um den Usern Etappen- Ziele zu setzen11.Headlines & Deadlines - klare Probleme kommunizieren, klare Irreversibilität zeigen (nach der Handeln keinen Sinn mehr hat)12.Resultate messen - evaluieren und vor allem öffentlich abbilden um Erfolg bzw. Herausforderung zu zeigen
  60. 60. FILTERBUBBLE

×