2. Literature Review: !
What is the Filter Bubble?
What can advertisers learn from the two biggest
content websites on the net?
What does the anatomy of a compelling story look like?
Case Studies:
19. What Upworthy teaches
us about bursting the Filter Bubble
Reframe your messages
Test your messages
Write 25 headlines
Buzzword + positive Adjectiv + Curiosity + Promise =
Engagement = Sharing
20. What does the anatomy of a
compelling story look like?
23. Let people, customers, voters
tell stories
Instead of talking about them
!
Tell the origin story of a company or a product
What Innocents teaches
us about bursting the Filter Bubble