SmartHeart Presentation 2012


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SmartHeart is an independent agency that creates integrated projects in the field of branding, design and advertising.

We create a product based on rational and emotional approaches: the harmonious combination of logic (smart) and emotions (heart).

+7 (495) 795 82 43
Moscow, B. Novodmitrovskaya st. 36, b. 1, of. 408

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SmartHeart Presentation 2012

  1. 1. Digital. SmartHeart® Agency SmartHeart® Агентство experience. We develop headquartered in Moscow design & communications дизайн иof any level of websites коммуникации and has its own webstudio B. Novodmitrovskaya 36/1 Б. Новодмитровская 36/1 complexity, provide engine WEB.SH 795 82 in +7 (495) located 43Siberia, +7 (495) 795 82 43 optimization, promotion Krasnoyarsk. WEB.SH is a m@smart-heart.ruand in social networks technical team of high-level contextual advertising. professionals with 7 years
  2. 2. TelevisionchannelMedia portal for a regional TV broadcastingcompany TVK. Website mostly consist of videocontent. Also we create complete manual thatdescribes key points concerning a work withthe site content.tvk6.ruSmartHeart® Agency+7 (495) 795 82
  3. 3. oWorld around you. 360 SmartHeart® Agency +7 (495) 795 82 43 Promo website of a charitable The slogan for the website and project “World around you” for the advertising campaign is “Look “Siberian Health” company. 360°, Think 360°, Act 360°”.
  4. 4. Pernod Ricard NY Card New Year card for “Pernod Ricard Rouss” company. SmartHeart® Agency +7 (495) 795 82 43
  5. 5. IQ’ballYouth IQ’ball is one of the mostsignificant youth projects of theKrasnoyarsk Territory. The annual eventwith the paticipation of the youthcommunity, the public, business andgovernment of the city and the region.For this company was developedcorporate identity and website with anvirtual fitting room, where you can try onclouthes of the nineteenth century.iqball.ruSmartHeart® Agency+7 (495) 795 82
  6. 6. WEB.SHPromo website for SmartHeart web-studio.WEB.SmartHeart is a team of highclasstechnical experts with more than 7 yearsexperience in the sphere of development andweb-projects promotion.SmartHeart® Agency+7 (495) 795 82
  7. 7. Identity. It is becoming increasingly identity and logos. Key difficult to stand out in a principles of such systems world oversaturated with. define brand identity, form So we create Visual iden- a well recognizable and tification that are replac- memorable image. ing nowadays corporate
  8. 8. OktopodDevelopment of a brand and corporateidentity for the company “Oktopod” —a unique Russian trading network sellingemotional gifts for all ages, sexes andcreeds.SmartHeart® Agency+7 (495) 795 82
  9. 9. RMXCorporate identity for a series ofjewelry made of colored gold. Wedeveloped a minimalistic identitybased on effect.SmartHeart® Agency+7 (495) 795 82
  10. 10. IrokezCorporate identity development for agroup of companies “Iroquois” whichincludes professional race track, cafe-restaurant, hotel for energetic people,and car service. All of this is intendedfor wealthy people, who are not afraidof extreme. Feathers define differentactivities of the group.SmartHeart® Agency+7 (495) 795 82
  11. 11. SmartHeart® AgencyThe +7 (495) 795 82 43 smart-heart.ruBattle forthe GoodBranding of a CharityMarathon “Battle forthe Good”, which helpschildren with cerebralpalsy. The idea of Goodand Evil opposition issymbolically representedthrough the compositionof graphic elements (redtriangles and turquoisecircles).
  12. 12. Russian policerebrandingGiving to “militsiya” a new name -“politsiya” have caused a fair amount ofcontroversy due to the absence of realchanges. Though changes coming reallysoon. By the end of 2012 politsiya is goingnot only to have a new look but also toimprove its inner situation.The new brand image of the statestructure doesn’t distance from peopleas the modern policeman has to be anexample in all spheres of life including hisoutlook, high cultural level and behavior.The key symbol of changes in thePolice brand is its new bright tricolorornament that appears on police vehiclesand uniform. The ornament is easilytransportable to any carriers remainingrecognisable. The Cyrillic word Police usesan original font and chevron, a V-shapedmilitary symbol.SmartHeart® Agency+7 (495) 795 82
  13. 13. Ads. There are hundreds of ways convey the idea, established to convey information to the at the first stage, and to do it audience: films, websites, impressively. People must not social apps, art installations, only understand you but love sales promotion, BTL. Our what you offer and be willing concern is to choose the to share it with others. most effective of them to
  14. 14. Help JapanMarch 2011. Japan. Earthquake.“Help Japan!” is a social campaign expressinggreat sympathy and a determination to assistto the people of Japan.Original poster with radial circles symbolizingdisaster in Japan was animated in interactiveinstallation, where pulsating red circles areprojected on a man standing in front of awhite background. The central circle is beingreplaced by a red cross, a tear-drop and a heartfollowing one by one. A circle is a symbol ofthe Japanese flag and a radius of an earthquakeat the same time.People’s sympathetic response to Japan waslike the ripple effect of Japan’s Earthquake.There were a lot of publications in mass media,thousands of people taking part in interactiveinstallation and even more reposts about thesocial campaign in The Internet.SmartHeart® Agency+7 (495) 795 82
  15. 15. MuseumNight 17 thAdvertising campaign and an interactiveinstallation for the 17th museum night inKrasnoyarsk museum center which wascalled “Serious”. The annual event each timebecomes one of the most prominent culturalevents in the city, attracting thousands ofvisitors.We decided to refresh the format of the event,making it less like a “get-together” and makeit more serious. In addition to traditionalmarketing approaches, we came up with anaction in the urban environment: graffiti tieson the pavement and ties glued on images ofpeople in outdoor advertising.SmartHeart® Agency+7 (495) 795 82
  16. 16. Stop Terrorism!Social campaign “Be careful! Stop the terror “ aimed See more SmartHeart® Agencyat increasing citizens’ alertness to suspicious objects +7 (495) 795 82 43and stored danger.
  17. 17. Fashion Project got to a TOP-10 of the Russian DesignParty ‘10 Rating (2010)“Fashion Weekend” is a world eventthat gather for one weekend the bestdesigners, jewellers, fashionistas andfamous people. Goals for «SiberianFashion Weekend» were to promote localfashion and design on fashion-market andto create communication between thecities of the region.SmartHeart® Agency+7 (495) 795 82
  18. 18. Audi A1Presentation of the car Audi A1 andother models: Q7, A4, A5 Sportback. Ouragency developed visual concept of thepresentation basing it on internationalguideline and strategy of promoting newcar models.A List of works have been done for presen-tation: organization of the event, designof invitations cards, arrangement of mediacoverage for the event, augmented realityinstallations, smm app-campaign.SmartHeart® Agency+7 (495) 795 82
  19. 19. About. SmartHeart is an indepen- +7 (495) 795 82 43 dent agency that creates B. Novodmitrovskaya integrated projects in the st. 36, b. 1, of. 408 field of branding, design and advertising.
  20. 20. Beauty isa combination ofSmart & HeartSo, this is our agency name: SmarHeart.We’re an independent agency thatcreates integrated projects in the fieldof branding, design and adverting. Wecreate a product based on rational andemotional approaches: the harmoniouscombination of logic (smart) andemotions (heart).SmartHeart® Agency+7 (495) 795 82
  21. 21. We create a new worldturning into realityWe are conservative innovators. Weapply new techniques and technologies,experimenting, but eliminating all thatis not conducive to the disclosure of theidea embodied in the project.Priorities for Agency are Living Identity(dynamical systems of visual identifica-tion), Ambient & Public Art (non- stan-dard media, advertising media, monu-mental public art advertising) andRegion Branding (branding and position-ing of cities and regions).SmartHeart® Agency+7 (495) 795 82
  22. 22. Project stages1 2 3Strategy Identity Communi­ ation cBefore turning to the visual component It is becoming increasingly difficult to There are hundreds of ways to convey in-of a brand, we study the specifics of the stand out in a world over saturated with formation to the audience: films, websites,client’s business, market, target audi- information. Visual identification sys- social apps, art installations, sales promo-ence, its needs and interests, analyzing tems are replacing traditional corporate tion, BTL. Our concern is to choose theworld trends, define channels and ways identity and logos. At this stage we are most effective of them to convey the idea,of promoting, forming a communication laying the key principles that define the established at the first stage, and to do itplan. At this stage the idea laying in the brand identity, form a well-recognizable impressively. People must not only under-foundation for the project is forming. and memorable image. stand you but love what you offer and be willing to share it with others.SmartHeart® Agency+7 (495) 795 82
  23. 23. Contributors& TeamUnder each task we create a unique work-ing group involving representatives of theindustry’s most talented. This allows us tocreate ambitious projects at the intersec-tion of different disciplines (design, adver-tising, architecture, interactive installa-tions, music, film, public art, etc.).SmartHeart® Agency+7 (495) 795 82
  24. 24. Thank you!Moscow Krasnoyask+7 (495) 795 82 43 +7 (391) 209 75 00B. Novodmitrovskaya Svobodniy pr. 75st. 36, b. 1, of. 408 SmartHeartAgencySmartHeart® Agency+7 (495) 795 82