Intelligent Online MarketingLocal Digital Advertising for Medical Organizations Presented by: <Your Name or Company Name>
• Practices are not using online effectively – Often a Stale Online Message – Digital User Interaction is Low – Poor Local Search Visibility – Sporadic Lead Generation – Expensive Cadillac Marketing Programs – Improper Scaling for Practice Model – Old Methods Lost in the Noise The root cause for these problems restswith the tools chosen for the task at hand.
• Use online effectively: 1) Build a Local Customer Following Online 2) Create “Pre-Visit Digital Personal Relationships” 3) Be Found when Local “Buyers” Search 1) Before the need 2) During the need 4) Leverage Positive Reviews 5) Unify the Marketing Message Across Platforms 6) Steer Campaigns “By the Numbers” 7) Deploy Results-Only Strategy
• The Right Message for the Right Patient – Unique to Practice / Model • Use existing patient roster as a profiling tool – Age / Occupation / Interests – Record Key Indicators – Discover Like-Audiences Online – Commonalities • Patients want; – A medical professional who cares – To trust you are doing for “them,” and not “you.” – Triggers • Immediate Need • Preparation • Responsibility
• Every practice should have a useful site – About & Philosophy – Services / Specialty – Map & Directions – Contact Form • Appointment Request Form – Patient Testimonials – Mobile Version – Blog or Original Articles
Features Benefits• Built-in FAQ • No need to build web site from scratch• Staff Features • All site requirements vetted & included• Contact Form • Common Platform• Built in SEO Plugin – Install Theme , Populate & GO• Clear Services Listing • Intelligent home page layout• Patient Forms Engine • Turn-key offer to medical offices.• Auto Slideshow Posts • Solves medical industry-specific web site aesthetic & functional shortfalls• Shortcode Navigation • Appointment engine builds database.• News & Events Calendar • Reduces staff telephone time• Appointment CSV output • Increases patient feedback• Full Color Customization • Uncovers hidden needs• Full Image Customization • Uniquely Scalable• Google Maps Integration• Social Media Connections
• Some Segments to Target – Patients gravitate towards trust & experience • Be unique, and active in discussions; • Compete through local trigger keywords – Those seeking services upon receiving benefits • Stay top of mind, and have presence in similar markets – Dissatisfied patients seeking replacement • Compete for Trigger Keywords – Referrals • Enable easy referrals and testimony review
• Social Media – Facebook Offers the Relationship Opportunity • Near Real Time Interaction • Significant Local Reach Ability – Requires the Most Attention • Weekly / Daily Updates • Relatable and Meaningful Offers • Some questions require expert advice • Promotional Support – Content Suggestions • Checkup Reminders • Health Facts • Featured Staff
• Google Places – Offers the Greatest Local Search Opportunity • Site visitors locate your business profile, which is matched based on their search text and location • Significant for Local Reach – Local buyers actively seeking services – Requires • Write Up & Base Content • Three Video Testimonials • Feedback from Customers
• Paid Search Engine Optimization – Target the keywords used by local consumers; • Searching for a new practice • Looking for pain relief or cosmetics • Regular care reminders – Campaign Goals • Run for one to three months+ • Local position page 1, upper page placement • Support Facebook and website • Place visitors into funnel to receive consultation or related info/products.
• Strategy Summary – Personal Branding & Relationships – Marketing Vehicles & Requirements – Factors for Differentiating Your Business You can personally deploy this strategy in less than 4 weeks… however; • Can deploy in as little as 14 days • Online marketing focus in your industry • Proven methods & tactics (Your Company) only needs one quick meeting or phone call to get started.
CORE PRODUCTS • A. Medical Website $1,650 – Full Configuration – 2 week deployment Turn Key Solutions • B. Facebook Fan Page $399<YOUR COMPANY> – Page Setupwill deploy and – 6 Week Content Guidesteward yourmarketing campaign • C. Google Places $249with tangible results – Account Setupas the primary goal. – Profile Optimization • D. Search Engine Optimization (3 Keywords) $CALLOur competitive rates – Priced per Keyword per Month Addlare sure to please the – Page One Position for multi-weeksbottom line. • E. Triple Play Bundle $997Base hourly rate is – Receive all core products B,C,D$125 per hour. Monthly Management (Optional) Paid Advertisement Management 20% Ad Budget Website Support $147 Phone/Email Tech Support $249 Copywriting $Project Review Stewardship $197
• A Premier Marketing Partner – Your Name – Your Company – Your Address – Telephone – Email – Website URL <Your Logo or Picture>