1.
Rediscovering Contents
in the Connected World
Dr.Agnès JiyoungYUN
Founder & CEO
Organic Media Lab, Inc.

2.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Organic Media Lab, 2013!
[Friends)Network])
!!
Searchers!
Search!
Publishers!
Organic Media Lab, 2013!
[Match!Making!Network!(Google)]!
!!
!!
!!
!!
Domination of Networks

3.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
24H Connected Users
http://edition.cnn.com/2013/05/02/travel/london-city-airport-internet-of-things/

4.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
사용자의 매개에 기반한다
매개가 네트워크를 만든다
진화하는 유기체다
Organic Media
연결이 지배하는 미디어 세상

5.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
What is Content?

6.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Traditional meaning of Contents

7.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Extension of Contents

8.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
콘텐츠의 1차 정의
•소비자 관점: 시간을 써서 즐기고 소비하는 것.
• 공급자 관점: 소비자의 시간을 뺏는 것.

9.
But…

10.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Customers who viewed
this item also viewed
287 Highlighters
Popular Highlights
Contents are Everywhere

11.
“We don’t make money !
when we sell things. !
We make money !
when we help customers !
make purchase decisions.” !
!
– Jeff Bezos –"

12.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
공감, 소통, 공유…, 연결

13.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
콘텐츠의 2차 정의
•커뮤니케이션에 사용될 수 있는 모든
것(Things).
•우리를 연결시켜주는 모든 매개체
(Mediator).

14.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
내가 너의 이름을 불러 주었을 때 너는 나에게로 와서 꽃이 되었다…

15.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
콘텐츠의 본질 = 연결
콘텐츠는 관계를 만든다

16.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
MediaTransformation

17.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
3 Components of Media
Context
Container
Content

18.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Content

19.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Container

20.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Context

21.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
(Missing) Context!

22.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
New$(Physical)$Containers$
New (Physical) Container

23.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Multiplication of Contents

24.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Structural Container

25.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Fragmentation of Contents

26.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Reconstruction of Contents

27.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Extended Context

28.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Context'Extended
Context

29.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Seamless Context
Customers who viewed
this item also viewed

30.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Advertising Transformation
•Container
Newspaper -> TV -> PC -> Mobile
!
•Context
Space -> Keywords -> SN -> Location
!
•Contents
Commercial -> Infomercial -> Information

31.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Content Strategy

32.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Organic Media Lab, 2013!
[Mass%Media%Network]%
From Space to Network
미디어는 네트워크다

33.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Strategy! Physical Space based! Network based!
타겟(Target)! 대중(Mass)! 개인(Individual)!
과정(Process)! 모으다(Aggregate)! 참여하다(Engage)!
목표(Objective)! 도달하다(Reach) ! 연결하다(Mediate)!
Organic Media Lab, 2013!
!!
From Space to Network

34.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Listener
Correspondant
Mediator
From Space to Network

35.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Product as Mediator

36.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014

37.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Implication for Content
• What is the goal?
Delivering vs. Mediating
• What is the value?
Message vs. Relationship
• What is the matter?
Contained vs. Context

38.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
사업자와 공중(Public)과의 관계를
관리하는 것
vs.
사용자들간의 관계를
매개해주는 것

39.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
The End is the
Beginning

40.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Recommended Readings
•윤지영, 오가닉 미디어: 연결이 지배하는 미디어 세상,
21세기북스, 2014
http://organicmedia.pressbooks.com
!
•노상규, 스마트 경제와 네트워크 비즈니스, 2014.
http://networkbusiness.pressbooks.com

41.
(CC By SA-3.0) Agnes JiyoungYun, Organic Media Lab(http://organicmedialab.com), 2014
Any Questions?!
yun@organicmedialab.com!
www.organicmedialab.com !
Facebook: yun.agnes!
Twitter: @agnesyun!
!