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How to Sell
Copyrights
Yuliani Liputo
Mizan Publishing
www.mizan.com
Steps
❖ Choose titles to focus on
❖ Prepare marketing material (1 page info, PDF sample)
❖ Find potential buyer
❖ Send inf...
Marketing Material
❖ Make sure you have all necessary rights (text, picture,
photos)
❖ One page info sheet containing: cov...
Finding Potential Buyer
❖ Exhibitor directory: publisher, literary agency, book
packager, digital book
❖ Read the descript...
Directory
Bologna Children’s Book Fair
Email Blast
❖ IMPORTANT: Specify that you are interested in selling
rights, so you get the correct person
❖ Template or un...
Illustrators
Writers
Publisher and Agent
❖ Author can contact foreign publishers directly to
introduce their work
❖ Depending on the scope of c...
Follow ups
❖ Send follow-up email after book fair meeting
❖ Confirm what has been discussed and stress the main
interest
❖...
GOOD LUCK!
Bandung, 19 Feb 2015
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How to sell copyrights 1

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the basic of selling copyrights to foreign publishers

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How to sell copyrights 1

  1. 1. How to Sell Copyrights Yuliani Liputo Mizan Publishing www.mizan.com
  2. 2. Steps ❖ Choose titles to focus on ❖ Prepare marketing material (1 page info, PDF sample) ❖ Find potential buyer ❖ Send information, make appointment ❖ Show up on time for the meeting ❖ Follow ups after book fair ❖ Prepare the agreement
  3. 3. Marketing Material ❖ Make sure you have all necessary rights (text, picture, photos) ❖ One page info sheet containing: cover, synopsis, selling point, info on author, info on rights sold ❖ Short company profile ❖ Mention sample translation available ❖ Mention GoH and translation fund program
  4. 4. Finding Potential Buyer ❖ Exhibitor directory: publisher, literary agency, book packager, digital book ❖ Read the description ❖ Visit website ❖ Find the right contact person
  5. 5. Directory Bologna Children’s Book Fair
  6. 6. Email Blast ❖ IMPORTANT: Specify that you are interested in selling rights, so you get the correct person ❖ Template or unique? ❖ Focus on specific title or general appointment? ❖ Attach info sheet or catalog
  7. 7. Illustrators
  8. 8. Writers
  9. 9. Publisher and Agent ❖ Author can contact foreign publishers directly to introduce their work ❖ Depending on the scope of contract with author, publisher can act as agent for authors ❖ Author and publisher always have the option to work with agency to sell copyrights ❖ Many agencies have publisher’s trust
  10. 10. Follow ups ❖ Send follow-up email after book fair meeting ❖ Confirm what has been discussed and stress the main interest ❖ List up materials to be sent and add further information ❖ Keep in touch for new titles info ❖ There are many detail on the kind of rights to license (to be discussed on other presentation)
  11. 11. GOOD LUCK! Bandung, 19 Feb 2015

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