Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Akuntsu Digital Marketing Analysis

207 views

Published on

  • Be the first to comment

  • Be the first to like this

Akuntsu Digital Marketing Analysis

  1. 1. DIGITAL PERFORMANCE ANALYSIS OFFER www.akuntsu.com | email. yuko.nakamura@akuntsu.com 
 DIGITAL MARKETING ANALYSIS CONNECTING THE DOTS TO MAKE SENSE OF YOUR DIGITAL INVESTMENT
  2. 2. DIGITAL PERFORMANCE ANALYSIS OFFER www.akuntsu.com | email. yuko.nakamura@akuntsu.com 
 2 TURNING DATA INTO INSIGHTS, MARKETERS NEED TO TIE DIGITAL PERFORMANCE TO BUSINESS RESULTS DO YOU VIEW DIGITAL METRICS IN PARALLEL WITH YOUR BUSINESS OBJECTIVES? NEXT: OUR SOLUTIONS Demonstrating the bottom-line value of marketing programs is crucial to securing future budget from executives. Marketers like you probably have established data driven environment by employing a well-integrated analytics platform and trained analysts. Too much, but not enough; do you find it is still a challenge to fully embrace web marketing data and tie into business objectives? Our service is to highlight and visualize marketing metrics that enable your stakeholders to measure the success and measure for success.
  3. 3. DIGITAL PERFORMANCE ANALYSIS OFFER www.akuntsu.com | email. yuko.nakamura@akuntsu.com DIGITAL MARKETING ANALYTICS OFFERS
 3 PERIODIC PERFORMANCE CAMPAIGN PERFORMANCE E-COMMERCE DEEP-DIVE WEEKLY / MONTHLY / QUARTERLY PER CAMPAIGN OVERTIME JUSTIFY DAY TO DAY DIGITAL PERFORMANCE & INVESTMENT BY MEASURING THE RIGHT SCORE LEVERAGE EVERY CAMPAIGN OR A/B TEST PERFORMANCE INSIGHTS FOR GREATER ROI LOOKBACK OVERTIME PERFORMANCE TO DISCOVER ACTIONABLE INSIGHTS TO OPTIMIZE CONVERSIONS DATA DASHBOARD INTEGRATE DATA DRIVEN CULTURE INTO DAILY OPERATIONS BY BUILDING A INTERACTIVE DATA DASHBOARD
  4. 4. DIGITAL PERFORMANCE ANALYSIS OFFER www.akuntsu.com | email. yuko.nakamura@akuntsu.com STANDARD ANALYTICS SCOPE
 4 DATA VIEWPOINT ANALYTICS PILLAR KEY INSIGHTS ALL SUCCESS SCORECARD •GROWTH INDICATOR •COST PERFORMANCE SALES E-COMMERCE PERFORMANCE •SALES GOAL FUNNEL PERFORMANCE •CART PERFORMANCE •PRODUCT PERFORMANCE SALES & JOURNEY ACQUISITION & CONVERSION PERFORMANCE •TRAFFIC ACQUISITION & CONVERSION PERFORMANCE BY DIGITAL CHANNELS •CAMPAIGN PERFORMANCE •MARKETING OPTIMIZATION EFFICIENCY •CAUSALITY AND CORRELATION BEHAVIOUR JOURNEY DIGITAL TOUCHPOINT PERFORMANCE •SEO •SOCIAL MEDIA •REFERRAL (PR / MEDIA) •PAID MEDIA •EMAIL JOURNEY & CONTENT USER BEHAVIOUR AND PURCHASE INTENTION •USER BEHAVIOUR PER CONTENT GROUPS •SOCIAL VOICE & PURCHASE EMOTION •USER PURCHASE CLUSTER CONTENT WEBSITE CONTENT PERFORMANCE •BEHAVIOUR FLOW •TRAFFIC ACQUISITION & ENGAGEMENT BY CONTENT GROUPS •CONTENT CONSUMPTION BY USER SEGMENTS / COHORTS
  5. 5. DIGITAL PERFORMANCE ANALYSIS OFFER www.akuntsu.com | email. yuko.nakamura@akuntsu.com OUR APPROACH 
 5 1. ASSEMBLING EVIDENCE 2. FIRST ANALYSIS 3. GENERATING KNOWLEDGE PERIODIC ANALYSIS / CAMPAIGN ANALYSIS / DASHBOARD / SCORECARD • Web data analytics goal & scope validations • Access to existing data sources and documents • Cross-source data integration • Expand data view points through customized segmentations • Generate key insights per scope • Visualize and materialize initial key findings 4. ANALYSIS CONSULTATION • First Analysis presentation • Web data analysis enhancement consultation • Data driven marketing performance platform development
  6. 6. DIGITAL PERFORMANCE ANALYSIS OFFER www.akuntsu.com | email. yuko.nakamura@akuntsu.com 6 TELL US ABOUT YOUR CHALLENGE AND GOAL No matter where you stand in digital spectrum, our team will help your brand surpass itself.
 We will clarify your challenge and feasible solutions to consolidate your current strategic roadmap. TELL US ABOUT YOU GET STARTED

×