1.
Vietnam Mobile Payment review and
Solutions from 1PAY
Hanoi, May 2014

2.
DIGITAL CONTENT MARKET IN VIETNAM
Some figures:
- 35 - 40 millions internet users
- Over 72 millions mobile handsets in used (rank
17th) by October 2013 with over 100 millions
mobile subscribers.
- Overs 20 millions mobile internet users by the end
of 2013 and expected to be more than 35 millions
after 2014.
- Total revenue of digital content market in 2013: >1
billions USD
- Total Game revenue in 2013: 300 millions USD, by
2014 this number can be more than 500 millions,
mobile games account for 30%
=> How to explore those opportunities?

3.
PAYMENT AND BUSINESS
PAYMENT -> REVENUE -> CASHFLOW
=> Very important!

4.
POPULAR MOBILE PAYMENT METHODS
• Telcos payment:
SMS
CARD WAP SUB

5.
POPULAR MOBILE PAYMENT METHODS
• Non Telcos Payments:
- Local bank: Smartlink, Banknet,…
- International cards: Visa, Master card,....
- Store checkout: Google, Apple, Facebook,…
- E-Wallets: Paypal, Ngan luong, Bao Kim,...
- Game cards: Zing, Gate, Megacard, Vcoin,…
- COD ^_^

6.
SOME FACTS
• Telco payment:
- Low payout rate (45% normally)
- Slow payment (45 days)
- Hard to connect directly
- Lack of support
• Non telco payment:
- Low penetration
- Somes are not ready for mobile
- Huge potential but still stuck
90% of mobile payment in Vietnam are telcos payment

7.
1PAY OPEN PLATFORM
• Founded in January 2013, 1Pay
(https://1pay.vn ) is the top open
platform for mobile payment in
Vietnam.
• Our mission: To help mobile developers
and contents providers to approach
and integrate all local mobile payment
simply and automatically via open API
and SDK.
• Our vision: To be the top open mobile
payment platform in South East Asia
• 30+ staffs working in Hanoi and Ho Chi
Minh city
Top 5 DEMO Asia 2013 Winner
Join DEMO FALL 2013 in Silicon
Valley as one of the best startups
in South East Asia

8.
1PAY BUSINESS MODEL
1PAY
platform
Payment service Providers
Merchants
SMS
CARD
WAP
SUB
Payment
charging services
Applications

9.
OUR KEY PROVIDERS
Besides direct
connection with key
providers for top up
card charging, 1Pay
always has at least
two backup
connections to
ensure our card
payment service
running stably and
continuously.
Key Providers

10.
• Support most mobile payment
methods: Top up Card charging, SMS
charging and Wap charging.
• Open platform: 1Pay provides API and
SDK for merchants to do payment
integration, process charging and get
money from 1Pay automatically.
• Intelligent and useful dashboard :
With 1Pay, merchants can check and
manage their online businesses easily
and effectively.
• Fast and flexible payment policy:
Payout monthly, 15 days or even T+2 (2
days after request). It is much faster
compare to current service providers in
Vietnam (normally after 60 days).
1PAY PLATFORM

11.
1PAY PAYMENT ACTIVATION PROCESS
Step 1: Merchants create product on 1Pay platform and provide required
information about this product (name, content description, charging
flow).
Step 2: Merchants click to select and activate 1Pay payment methods that
they want to integrate to their products.
Step 3: 1Pay operation team will review all information of each product
provided by merchants and manually approve merchant’s payment
activation requests.
Step 4: 1Pay operation team and customer service team work closely to
monitor contents and charging flows of merchant’s products to ensure
those products working properly with information provided by merchants
during the time running 1Pay payment service. 1Pay can disable our
payment service in case of violation.

12.
1PAY SYSTEM
• System Security: 1Pay was secured by
GeoTRUST
• Auto Routing: For each payment method,
1Pay system automatically rout to choose
the best connection to provide for
merchants to minimize error rate.
• Switching Mode: Anytime if payment
service from any payment provider has
problem, 1Pay system automatically
switch service connection to backup
connection.
• Auto Alert: Send alerts automatically to
merchant in case of changing in
merchant's revenue

13.
1PAY CUSTOMER SUPPORT
• 1Pay has both technical support and
customer support team of 10 people
to help merchants and end users
when they interact with 1Pay system
both online and offline.
• We apply time standard for 1Pay
customer support team to finish each
request as follow:
- Technical request: 3 hours
- Customer request: 30 minutes

14.
Simple
Ease of use
Smart
Full access to factors affect to
your application in the market
by business intelligent tool
Secure
Secured by GeoTRUST
1
3 4
1PAY Core
Values
6
2 5
Speed
High speed not only in system
but also in payment
Scale
Easy for scale up
Seductive
Assisted you better
than an assistant
OUR CORE VALUES – 6S
6S core values are applied to all activities of 1Pay in order to
serve our merchants more than their expectations

15.
• 25+ game studios are using
1Pay payment
• 500+ mobile developers and
content providers
• USD 15 millions planning in
merchant revenues in 2014
• 100% annual growth rate we
plan to reach within the next
three years.
OUR MERCHANTS

16.
SOME ACTIVITIES OF 1PAY

17.
Nguyen Minh Quang
Oversea Business Director
quangnm@1pay.vn
(+84) 90 486 2366
quangvdec
1Pay Co., Ltd
D1, Lot 15, Dinh Cong
urban area, Hoang Mai
district, Ha Noi, Vietnam
info@1pay.vn
(+84) 4 364 066 27
CONTACT US!