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130114DESIGN LITERACY: ORGANIZING SELF-ORGANIZATION

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130114DESIGN LITERACY: ORGANIZING SELF-ORGANIZATION

  1. 1. OPEN  DESIGN  NOW  2012.12.10
  2. 2. #  DESIGN  LITERACY:  ORGANIZING  SELF-­‐ORGANIZATION
  3. 3. Design  literacy=  “When  moJvated  prosumers  want  to  express  their  idenJJes,  they  need  different  kinds  of  knowledge  and  skills,  which  together  make  up  what  we  can  call  ‘design  literacy’.”
  4. 4. Dick  Rijiken  analyses  design  literacy  on  three  levels. -­‐  Strategic   Vision   -­‐  TacJcal   Choices   -­‐  OperaJonal Skills
  5. 5. WEB  2.0=  A  Web  2.0  site  may  allow  users  to  interact  and  collaborate  with  each  other  in  a  social  media  dialogue  as  creators  of  user-­‐generated  content  in  a  virtual  community,  in  contrast  to  websites  where  people  are  limited  to  the  passive  viewing  of  content.
  6. 6. Web  and  digital  toos  become  generic  infrastructures  for  creaJng,  sharing  and  transforming  informaJon.  This  changes  everything  that  has  anything  to  do  with  ideas  and  also  design.
  7. 7. We  move  from  ‘design  as  culture’  to  a  culture  of  design,  where  design  is  part  of  our  natural  mode  of  being.
  8. 8. But,  life  can  be  annoyingly  complex  and  most  of  us  are  not  born  with  sufficient  imaginaJve  capacity  to  fully  uJlize  the  potenJal  of  the  producJon  technologies  that  are  currently  available.
  9. 9. But,  life  can  be  annoyingly  complex  and  most  of  us  are  not  born  with  sufficient  imaginaJve  capacity  to  fully  uJlize  the  potenJal  of  the  producJon  technologies  that  are  currently  available.  ⇒Most  of  us  need  help!!
  10. 10. How  we  design?  What  we  design?  How  we  think  about  design?  How  we  learn  and  teach  design?
  11. 11. Dick  Rijiken  analyses  design  literacy  on  three  levels. -­‐  Strategic   Vision   -­‐  TacJcal   Choices   -­‐  OperaJonal Skills
  12. 12. Strategic  vision=  Know  what  you  want,  based  on  knowing  who  you  are  and  what  you  want  to  achieve.  There  is  no  becer  example  here  than  Steve  Jobs.
  13. 13. TacJcal  choices=  Be  able  to  make  choices  that  determine  what  it  is  that  you  are  making.  What  you  are  making  is  ulJmately  a  design  that  can  be  produced,  in  order  to  make  the  vision  a  reality.  Choices=    Content,  structure,  behavior  and  form.
  14. 14. OperaJonal  skills=  Be  able  to  use  available  producJon  tools  and  infrastructures.  Geeng  this  skill  is  easy.  Because  many  people  can  teach  themselves  how  to  use  tools  and  help  each  other  using  social  media,  such  as  forums  or  blogs.
  15. 15. Or  you  go  to  Tokyu  Hands  to  get  design  literacy!

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