Intro To Web Analytics

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A very high-level overview of Web analytics. What it is, what's involved, and qualities required of a Web analyst.

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Intro To Web Analytics

  1. 1. Intro to Web Analytics<br />Presented at BarCamp Singapore 5<br />by Balasingam-Chow Yu Hui@yuhui<br />
  2. 2. Web analyst – 4 years<br />Hands-on experience at a digital agency<br />I’d like to think that I’ve learned something along the way!<br />What makes me qualified to speak?<br />
  3. 3. Google Analytics how-to<br />Search Engine Optimisation<br />Nothing detailed at all<br />What this is not about<br />
  4. 4. What is Web analytics?<br />Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.<br />Wikipedia<br />
  5. 5. Cycle of Web analytics<br />Data<br />“Evidence doesn’t lie”<br />
  6. 6. 2 kinds of data<br />
  7. 7. Putting data in perspective<br />
  8. 8. Words you’ll hear<br />Engagement<br />KPI<br />Testing<br />Metrics<br />Conversion<br />Dashboard<br />
  9. 9. Warning!<br />
  10. 10. Wanna be a Web analyst?<br />I want you!<br />
  11. 11. Web Analytics Demystified – free contenthttp://www.webanalyticsdemystified.com/content/index.asp<br />AvinashKaushikhttp://www.kaushik.net/avinash/<br />Useful Resources<br />
  12. 12. Email marketing<br />Web 2.0 tracking<br />Multichannel marketing<br />What’s next?<br />
  13. 13. Questions?<br />Email: yuhuibc@gmail.com<br />Blog: yuhuibc.blogspot.com<br />Twitter: yuhui<br />Facebook: yuhui<br />
  14. 14. Now accepting job applications!<br />

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