Variety-<br />The mall houses around 250 clothing brands ranging from traditional, formal, casual and sports wear.<br />Some of the popular brands that you will come across while shopping at Pune Central are Adidas, RBK, Nike, Allen Solly, Excalibur, Zodiac, Peter England, Louis Phillipe, Color Plus, Pepe Jeans, Biba and many more<br />
FLOOR PLANNING-<br />0th and 1st levels are dedicated to women shopping. <br />2nd and 3rd level are men’s section. <br />4th level has house hold articles that include kitchen accessories, bed sheets, bathing accessories and many more. <br />
Ground Floor-<br />Traditional women wear, baby wear and night wear etc.<br />pretty collection of salwar kameez.<br />Women’s jwellery, watches and handbags.<br />Food Court- Popcorns, Samosas, Chinese dishes at the food court<br />first floor-<br />wide range of cosmetics. <br />You will find best perfumes, lip sticks, nail paints and other cosmetics on this floor.<br />
Second Floor-<br /><ul><li>men’s formals that include formal shirts, trousers, ties and accessories.</li></ul>Third Floor-<br /><ul><li>Third level is for men’s casual.
You will find exciting Tee’s, Jeans, Kurtas and other casual items on this floor.
Sports wear is also available on the 3rd level.</li></li></ul><li>Fourth Floor-<br />4th level has house hold articles that include kitchen accessories, bed sheets, bathing accessories and many more. <br />You will also find wide variety of chocolates on this level. <br />Chocolates are available in gift packs for your beloved ones.<br />
New Initiative-<br />the first time that Central has launched two malls in a city on , October 25, 2007 . <br />Area- 1,20,000 sq. feet.<br />500 national and international brands.<br />
What is new?<br />It is one of the few destinations which offers international brands like Tommy, FCUK, Esprit, Gas, Calvin Klein, Nautica, Lacoste & many more all under one roof.<br />Food Bazaar, which offers a wide variety of groceries, fresh and frozen foods, home and personal care products & a lot more.<br />
conti…<br />. The sprawling food court will offer a multi-cuisine dining experience to customers, with more than ten different eating establishments, including - Java Green, Smokin’ Joes’, State of Punjab, Gelato Italiano, Coffee blues, Juice Bar, Hot’wich, Republic of China, Chaat Bazaar and Not Just Dosas.<br />
Why second CENTRAL MALL in PUNE <br />overwhelmed by customer response to seamless mall concept, where they can Shop, Eat and Celebrate, under one roof. <br />witnessed over five million customer walk-ins in our first Pune Central since inception.<br />
Conti…<br />Pune city has a growing population of students in professional & post graduate courses, a growing BPO & IT segment & increasing career opportunities leading to an increase in scope for lifestyle malls<br />
Interior space design and store design<br /> Atmosphere & Aesthetic<br /> Space Planning<br /> Layout <br />
Space Planning-<br />All national and international brand are available in ground floor.<br />Product like fragrances, jwellery, cosmetic which are largely impulse item placed near the entrance of store.<br />
Ground Floor-<br />Women’s wear, different size in different rack.<br />Other side different-different companies shoes for ladies and gents. <br />First Floor-<br /><ul><li>Men’s wear </li></ul>Second Floor-<br /><ul><li>Children’s wear.</li></li></ul><li> Third Floor-<br /><ul><li> casual wear.</li></ul> Fourth Floor-<br /><ul><li> food bazaar.
More than 10 different eating establishment including-</li></ul> 1- java green,<br /> 2- smokin Joes,<br /> 3- state of Punjab,<br /> 4- gelato italiano,<br /> 5- coffee blues,<br /> 6- juice bar,<br /> 7- fizee coller,<br /> 8- chaat bazaar, etc. <br />
Atmosphere & Aesthetic-<br />Visual communication, lightning, color and scent to stimulate the costumer perceptual and emotional responses and their by influencing their buying behavior.<br />Music played at background mostly was indo-western music to attract customer.<br />Uses the vibrant color red through out. <br />
Merchandise Hierarchy-<br /> women’s garment<br /> western wear casual wear<br /> flat front trouser<br /> three fourth length top<br /> cotton linen blended<br /> jacket suit<br /> skirts<br />
Merchandise Hierarchy-<br /> kids garment<br /> sporty<br /> international look hip and trendy <br /> funky kids wear<br /> sporty & roses line for girls<br /> skull & stud line for boys<br /> harry porter collection <br />