Marketing as an INFP:Marketing as an ISTP: How Understanding Your Personality Type Makes You a Better Marketer

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Introverts can make outstanding marketers, if they close their ears to conventional marketing advice and instead pay attention to their own personality strengths and preferences. This presentation explains how introverts who are INFP in the Myers-Briggs system can best market themselves without a personality transplant.

Author Marcia Yudkin is a marketing expert who champions the abilities, talents and dignity of introverts. Learn more at http://www.yudkin.com/introverts.htm or sign up for her video course, Marketing for Introverts, at http://tinyurl.com/udmbti .

Published in: Marketing, Technology, Education
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Marketing as an INFP:Marketing as an ISTP: How Understanding Your Personality Type Makes You a Better Marketer

  1. 1. Introvert Marketing Strengths: INFP by Marcia Yudkin Learn more at tinyurl.com/udmbti
  2. 2. Contrary to stereotypes, introverts can make excellent marketers. Gain insight into your natural strengths, talents and preferences by knowing your Myers-Briggs personality type and working with it, not against it, when reaching out to potential customers.
  3. 3. INFP: Intuitive, Feeling, Perceiving Introvert INFPs are dreamers, healers and idealists who enjoy helping others and yearn to make the world a better place.
  4. 4. INFP Keys to success: - Relationships - Creativity - Helpfulness INFP Challenges from: - Teamwork - Strict deadlines - Public criticism
  5. 5. Famous INFPs William Shakespeare Tom Brokaw James Taylor John F. Kennedy, Jr. E.T.
  6. 6. More Famous INFPs Audrey Hepburn Helen Keller Anais Nin Princess Diana Anne Frank Mia Farrow Terri Gross
  7. 7. Recommended Marketing Methods for INFPs - Referrals - Schmoozing with clients - Free intro session - Video of you in action - Networking one on one - Activism for a cause
  8. 8. Learn more about marketing in tune with your introverted personality in Marcia Yudkin’s video-on-demand course, Marketing for Introverts: http://tinyurl.com/udmbti

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