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The talk discusses the possibility of the general public to lead the design and manufacturing of a product. According to the trend of products and services, consumers are now getting closer to independently producing products and services. For instance photography and photo printing where customer can easily take a picture and print the picture by themselves. In addition, in travel management, nowadays people do not need to ask the travel agent to arrange their itinerary but they can do it by themselves through online websites. Similar manner would also happen in terms of manufacturing a product. With the development of 3D printing and consumer design software the general public’s capability can be increased to produce their own desired product.