Mengapa media online

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Pemaparan tentang pentingnya media massa menggunakan media online guna menyampaikan informasi. Slide ini dipresentasikan di hadapan anggota Gerbang, pers kampus STIKOM Bandung.

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Mengapa media online

  1. 1. Yudha P Sunandar UKM GerbangSekolah Tinggi Ilmu Komunikasi (STIKOM) Bandung 19 Maret 2011
  2. 2. Nama : Yudha P SunandarEmail : yudha.spiza@gmail.comYM : yudha.spizaFacebook : facebook.com/yudhapsBlog : coretankelambu.wp.comAktivitas Blogger & Praktisi Citizen Journalism Freelance Journalist, Writer & Editor Asisten Manajer bidang Media Divisi Pengkajian dan Penerbitan (DPP) Salman ITB Pemimpin Redaksi SalmanITB.com Direktur Salman Radio
  3. 3. Tiras Media Cetak Turun Sejak 20049 big cities, all people age 10+, in % Source : Nielsen Media Index 2004-2008 Chart Title 35 30 29 28 28 26 25 25 24 24 24 24 23 23 23 23 23 22 22 22 21 20 20 20 19 18 18 18 18 17 17 17 17 17 17 17 17 All NPP 16 16 16 15 15 15 15 15 All MGZ 13 13 All TBL 10 5 0 10
  4. 4. Penetrasi Internet di Indonesia9 big cities, all people age 10+, in % Source : Nielsen Media Index 2004-2008 Chart Title 16 14 14 14 14 13 13 13 13 13 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 10 10 9 9 9 8 8 8 8 8 8 CINEMA INTERNET 6 4 2 0 04Q4 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3 06Q4 07Q1 07Q2 07Q3 07Q4 08Q1 08Q2 08Q3 11
  5. 5. Consumption of traditional media will keep declining The time of dramatic shift is now Tipping Media consumption average hours per week point 100 90 Games 80 Digital radio 70 60 Mobile Outdoor Digital TV 50 40 Cinema 30 Analogue radio Analogue TV 20 Internet 10 Print 0 1920 1940 1960 1980 2000 2020Source: ISOBAR, Western Europe, USA, Japan – Harley Prayudha
  6. 6. Mobile Number: 081573013026Facebook: facebook.com/yudhaps Email: yudha.spiza@gmail.com

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