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Cool
                                                              Blue Is The New Green
                                                              Water:
© 2010 Yudelson Associates




                             JERRY YUDELSON • YUDELSON ASSOCIATES • TUCSON, ARIZONA
Key Take-Aways

                             Water is the next big
                             (green) thing
                             International experience
                             and technology can be
                             adapted here
                             Major new opportunities:
                             owners, designers,
                             facility managers,
                             entrepreneurs and
©2011 Yudelson Associates




                             contractors
Why Water?
                             Water: 21st Century oil
                             Freshwater supply limited
                             Population/urban growth:
                             large water footprint
                             Global warming hits water
                             Major droughts since 2006
                             Water efficiency leads to
                             conservation outcomes
©2011 Yudelson Associates
Water Is the Oil of the 21st Century

                      Resource conflicts
                      Existing water sources fully
                      allocated
                      Next urban/rural battleground
Yudelson Associate
© 2011
Water is the Oil of the 21st Century
Yudelson Associate
© 2011
Freshwater is
                            inherently limited
                             No more water since
                             Adam & Eve
                             Usable freshwater a
                             tiny fraction
                             Much is too polluted
                             to drink
                             Aquifer depletion
                             reduces water supply
©2011 Yudelson Associates
© 2011
Yudelson Associate




                     Freshwater
© 2011
Yudelson Associate




                     Water Footprint
Global Warming

                      Much of world summer water supply from snowmelt
                      Changes in climate = smaller snowpack, larger
                      spring runoff, greater flooding, reduced summer
                      stream flows
                      Water pricing for conservation will be huge issue
Yudelson Associate
© 2011
Water Conservation vs. Water Efficiency
Yudelson Associate
© 2011
Water/Energy Nexus

                            Hydropower still important
                            Water supply <=> energy
                            use
                            Energy supply <=> water
                            use
                            By 2020s: Not enough
                            water for energy, or energy
                            for water!
©2011 Yudelson Associates




                                          Lake Lanier, Atlanta, GA
Major Droughts Since 2006

                      In the U.S.                     In Australia
                        Atlanta                       Every major city

                        South Texas (Austin/San   •   Murray-Darling basin
                        Antonio)
                        California
Yudelson Associate




                                                        Murray-Darling, Australia’s Largest River
© 2011
Water
                            Conservation vs.
                            Water Efficiency
                            Conservation means less
                            total use
                            But, efficiency does not
                            guarantee conservation
                            Behavior modification
                            equally important
                            Some water conservation:
                            unintended consequences
©2011 Yudelson Associates




                              San Francisco: $14 million
                              for bleach
Your Personal
                             Water
                             Conservation Audit
© 2010 Yudelson Associates
Australia




                             20 million people
                             Most live near the coasts
                             Except for tropics, country is quite dry
                             Global warming has moved storm tracks south
©2011 Yudelson Associates




                             Biggest drought in 117-year recorded history since 2005
Australia
                             Coordinated response by
                             national/state governments
                             $13 billion plan ($650 per
                             person)
                             Water restrictions in all urban
                             areas
                             Product innovations
                               WELS rating mandatory for products since
                               2006
©2011 Yudelson Associates




                               Product innovations come out of labeling

                                                 Rainforest in Tasmania, Australia
Australia

                             Plumbing industry front
                             and center
                             Large water utilities
                             recycle water, even for
                             domestic use
                             Public cooperation vital
                             Desalination - viable
                             option
©2011 Yudelson Associates




                                         Falcon water-free
                                         urinals
Australia: Lessons Learned
                      In a crisis, everything’s on the table
                      Easier to do big things politically
                      System favors (big) long-term solutions
                      Don’t neglect public participation
                      New technology can be mandated in crisis
                      Exotic solutions can be tried and evaluated
Yudelson Associate




                                                        Murray-Darling — Australia’s Largest River
© 2011
Germany

                             80 million people
                             Leader in adapting to global
                             warming
                             Focus on rainwater
                             harvesting codes
                             New technologies emerging
                             for gray water reuse
©2011 Yudelson Associates




                                           Top: Heidelberg, Germany
                                     Bottom: Water House, Pforzheim,
                                                            Germany
Pontos AquaCycle Gray Water System
Yudelson Associate
© 2011
Blue/Green Issues
                             Water shortages/droughts in many states
                             Financial/regulatory incentive programs
                             Green certification programs such as LEED
                             Rising costs for water supply and sewage treatment
                             Stakeholder concerns; political and regulatory changes
©2011 Yudelson Associates
Inhibiting Forces



                             Water is still cheap in most areas
                             High-water-use lifestyles still preferred
                             Unintended consequences
                               Agency revenues
                               Sewers and drain lines that don’t work
©2011 Yudelson Associates




                             Codes hard to change
                             Lack of whole systems thinking
Where Does This
                            Leave Us?
                             A very dynamic future:
                             much opportunity
                             New technologies,
                             systems, approaches
                             New products coming to
                             market constantly
                             Larger questions?
                              What about environment?
©2011 Yudelson Associates
Opportunities?

                      “Green plumbing”
                      Building fixture retrofits
                      NEWater
                      reuse/recycling systems
                      New specialties
                        Whole systems engineer

                      Use of less-than-
                      potable sources will
Yudelson Associate




                      increase
© 2011
The Future is Green, But…

                            If we want to score, we
                            run to where the ball is
                            headed, not to where it
                            is.
                            Ask yourself: how green
                            (and how blue) will the
                            built environment be in
                            2015?
                                                       Spain Wins FIFA World Cup 2010
                            How can I participate in
©2011 Yudelson Associates




                            the water revolution?
© 2011
Yudelson Associate




        Water: Dry Run
Thank you!


                     Subscribe to Jerry’s newsletter:

                     www.greenbuildconsult.com
Yudelson Associate
© 2011

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World Water Day 2012 - Preventing the Next Urban Water Crisis

  • 1. Cool Blue Is The New Green Water: © 2010 Yudelson Associates JERRY YUDELSON • YUDELSON ASSOCIATES • TUCSON, ARIZONA
  • 2. Key Take-Aways Water is the next big (green) thing International experience and technology can be adapted here Major new opportunities: owners, designers, facility managers, entrepreneurs and ©2011 Yudelson Associates contractors
  • 3. Why Water? Water: 21st Century oil Freshwater supply limited Population/urban growth: large water footprint Global warming hits water Major droughts since 2006 Water efficiency leads to conservation outcomes ©2011 Yudelson Associates
  • 4. Water Is the Oil of the 21st Century Resource conflicts Existing water sources fully allocated Next urban/rural battleground Yudelson Associate © 2011
  • 5. Water is the Oil of the 21st Century Yudelson Associate © 2011
  • 6. Freshwater is inherently limited No more water since Adam & Eve Usable freshwater a tiny fraction Much is too polluted to drink Aquifer depletion reduces water supply ©2011 Yudelson Associates
  • 8. © 2011 Yudelson Associate Water Footprint
  • 9. Global Warming Much of world summer water supply from snowmelt Changes in climate = smaller snowpack, larger spring runoff, greater flooding, reduced summer stream flows Water pricing for conservation will be huge issue Yudelson Associate © 2011
  • 10. Water Conservation vs. Water Efficiency Yudelson Associate © 2011
  • 11. Water/Energy Nexus Hydropower still important Water supply <=> energy use Energy supply <=> water use By 2020s: Not enough water for energy, or energy for water! ©2011 Yudelson Associates Lake Lanier, Atlanta, GA
  • 12. Major Droughts Since 2006 In the U.S. In Australia Atlanta Every major city South Texas (Austin/San • Murray-Darling basin Antonio) California Yudelson Associate Murray-Darling, Australia’s Largest River © 2011
  • 13. Water Conservation vs. Water Efficiency Conservation means less total use But, efficiency does not guarantee conservation Behavior modification equally important Some water conservation: unintended consequences ©2011 Yudelson Associates San Francisco: $14 million for bleach
  • 14. Your Personal Water Conservation Audit © 2010 Yudelson Associates
  • 15. Australia 20 million people Most live near the coasts Except for tropics, country is quite dry Global warming has moved storm tracks south ©2011 Yudelson Associates Biggest drought in 117-year recorded history since 2005
  • 16. Australia Coordinated response by national/state governments $13 billion plan ($650 per person) Water restrictions in all urban areas Product innovations WELS rating mandatory for products since 2006 ©2011 Yudelson Associates Product innovations come out of labeling Rainforest in Tasmania, Australia
  • 17. Australia Plumbing industry front and center Large water utilities recycle water, even for domestic use Public cooperation vital Desalination - viable option ©2011 Yudelson Associates Falcon water-free urinals
  • 18. Australia: Lessons Learned In a crisis, everything’s on the table Easier to do big things politically System favors (big) long-term solutions Don’t neglect public participation New technology can be mandated in crisis Exotic solutions can be tried and evaluated Yudelson Associate Murray-Darling — Australia’s Largest River © 2011
  • 19. Germany 80 million people Leader in adapting to global warming Focus on rainwater harvesting codes New technologies emerging for gray water reuse ©2011 Yudelson Associates Top: Heidelberg, Germany Bottom: Water House, Pforzheim, Germany
  • 20. Pontos AquaCycle Gray Water System Yudelson Associate © 2011
  • 21. Blue/Green Issues Water shortages/droughts in many states Financial/regulatory incentive programs Green certification programs such as LEED Rising costs for water supply and sewage treatment Stakeholder concerns; political and regulatory changes ©2011 Yudelson Associates
  • 22. Inhibiting Forces Water is still cheap in most areas High-water-use lifestyles still preferred Unintended consequences Agency revenues Sewers and drain lines that don’t work ©2011 Yudelson Associates Codes hard to change Lack of whole systems thinking
  • 23. Where Does This Leave Us? A very dynamic future: much opportunity New technologies, systems, approaches New products coming to market constantly Larger questions? What about environment? ©2011 Yudelson Associates
  • 24. Opportunities? “Green plumbing” Building fixture retrofits NEWater reuse/recycling systems New specialties Whole systems engineer Use of less-than- potable sources will Yudelson Associate increase © 2011
  • 25. The Future is Green, But… If we want to score, we run to where the ball is headed, not to where it is. Ask yourself: how green (and how blue) will the built environment be in 2015? Spain Wins FIFA World Cup 2010 How can I participate in ©2011 Yudelson Associates the water revolution?
  • 26. © 2011 Yudelson Associate Water: Dry Run
  • 27. Thank you! Subscribe to Jerry’s newsletter: www.greenbuildconsult.com Yudelson Associate © 2011