How Can Social Media Grow Your Business and How To Get Started?

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Presentation titled "How Can Social Media Grow Your Business and How To Get Started?" @ Association of Small and Medium Enterprises (ASME) Business Symposium 2013 on Oct 17, 2013, Singapore.

Synopsis:

There are today 3.2 million Facebook users in Singapore. That's about 60% of our population!

How many of these are your customers? How many of these are your internal employees? The fact is, if you don't use social media to engage your customers or employees now, your competitors will. With the popularity of any social media site today, real-time conversations are happening every day that define your market and brand – whether you choose to participate or not.

Don’t get left behind. Know what social media is about, how can social media grow your business and how to get started.

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How Can Social Media Grow Your Business and How To Get Started?

  1. 1. How Can Social Media Grow Your Business and How To Get Started? Jul 17, 2013 Yu Chen Kuang Institute of Systems Science National University of Singapore © 2013 NUS. All Rights Reserved. 1
  2. 2. My Organisation     Institute of Systems Science www.iss.nus.edu.sg Part of National University of Singapore Support national IT competency development needs Faculty of practitioners from industry with average of more that 15 years experience each  Caters to working IT professionals ■ ■ ■ ■ Post-Graduate Programmes Executive Programmes Industry Research Consulting (CMMI, Enterprise Architecture, Business Process Improvement, Social Media etc) © 2013 NUS. All Rights Reserved. 2
  3. 3. A little about myself Profile Professional Certifications Yu Chen Kuang was from Deloitte Consulting and Arthur Andersen, specialising in strategic business planning, business process reengineering and supply chain management. He had spent 3 years in China with a Shanghai-based management consulting firm. Prior to this, Chen Kuang was from the Infocomm Development Authority of Singapore, where he was involved in many national IT programmes such as the Singapore IT 2000 Masterplan, Singapore ONE and the Local Industry Upgrading Programme (IT LIUP). At NUS-ISS, he is involved with teaching and consultancy on BPR, BPM and ESB (Enterprise Social Business).      AIIM BPM Master AIIM Enterprise 2.0 Master CBAP® Certified BPMN Certified TOGAF 8 Certified Educational Qualifications  M.S. Computer Science, Stanford University  B.S. Electrical Engineering, University of Rochester Courses      NICF - AIIM Business Process Management Master (BPMC) NICF - Business Process Reengineering NICF - Certified Business Analysis Professional (CBAP®) Preparatory Course NICF - Social Media for Business NICF - Social Media Marketing © 2013 NUS. All Rights Reserved. 3
  4. 4. Agenda 1. 2. 3. 4. 5. Why Social Media? What is Social Media? How can it Grow Your Business? How to Get Started? Some Do’s and Don’ts © 2013 NUS. All Rights Reserved. 4
  5. 5. 1. Why Social Media? © 2013 NUS. All Rights Reserved. 5
  6. 6. Video Social Media, How it impacts your business now http://www.youtube.com/watch?v=ukA2zKGQClk © 2013 NUS. All Rights Reserved. 6
  7. 7. Facebook – The 3rd largest 'country' in the world © 2013 NUS. All Rights Reserved. 7
  8. 8. How many Facebook users are there in Singapore? 3.2 mil 60% of our population © 2013 NUS. All Rights Reserved. 8
  9. 9. © 2013 NUS. All Rights Reserved. 9
  10. 10. Number of ladies between 18-34 in Singapore 900,000 17% of our population © 2013 NUS. All Rights Reserved. 10
  11. 11. Facebook Users in Singapore Number of Users (‘000) 1400 1200 1000 800 All Men 600 Women 400 200 Age 0 13-20 21-30 31-40 41-50 © 2013 NUS. All Rights Reserved. >51 11
  12. 12. 75% of Facebook Users: Aged 40 and below © 2013 NUS. All Rights Reserved. 12
  13. 13. Why should we care about social media? © 2013 NUS. All Rights Reserved. 13
  14. 14. Your customers are there © 2013 NUS. All Rights Reserved. 14
  15. 15. If you don't use social media, your competitors will. © 2013 NUS. All Rights Reserved. 15
  16. 16. 2. What is Social Media? © 2013 NUS. All Rights Reserved. 16
  17. 17. The leading Social Media Networks © 2013 NUS. All Rights Reserved. 17
  18. 18. The leading Social Media Networks Singapore Social Media No. of Users Facebook 3.2 mil Youtube 3.9 mil Twitter 2.6 mil LinkedIn 1.0 mil © 2013 NUS. All Rights Reserved. 18
  19. 19. Social Media Platforms Share • • • • • • • Videos Photos Links Products Music Slides Documents Interact • • • • • © 2013 NUS. All Rights Reserved. Rating Voting Commenting Endorsing Favouriting / Likes 19
  20. 20. Amazon.com © 2013 NUS. All Rights Reserved. 20
  21. 21. TripAdvisor © 2013 NUS. All Rights Reserved. 21
  22. 22. hungrygowhere.com © 2013 NUS. All Rights Reserved. 22
  23. 23. Your blog or company website with Sharing Buttons © 2013 NUS. All Rights Reserved. 23
  24. 24. 1. Social Media is… A New Form of Media © 2013 NUS. All Rights Reserved. 24
  25. 25. Instead of advertising on Traditional Media © 2013 NUS. All Rights Reserved. 25
  26. 26. 2. Social media is not really media. Think of it as a tool, more like a telephone than a TV commercial or magazine ad. © 2013 NUS. All Rights Reserved. 26
  27. 27. Social Media as a Tool Connect People Share Interact © 2013 NUS. All Rights Reserved. 27
  28. 28. 3. How can it Grow My Business? © 2013 NUS. All Rights Reserved. 28
  29. 29. 1. Build a Community or an Army of Fans © 2013 NUS. All Rights Reserved. 29
  30. 30. 1. Build a Community or an Army of Fans © 2013 NUS. All Rights Reserved. 30
  31. 31. 1. Build a Community or an Army of Fans © 2013 NUS. All Rights Reserved. 31
  32. 32. 2. Promotions © 2013 NUS. All Rights Reserved. 32
  33. 33. Promotions on Twitter © 2013 NUS. All Rights Reserved. 33
  34. 34. 3. New Product Offering © 2013 NUS. All Rights Reserved. 34
  35. 35. 4. New Outlet Opening © 2013 NUS. All Rights Reserved. 35
  36. 36. Social Media as a Tool Connect People Share Interact © 2013 NUS. All Rights Reserved. 36
  37. 37. 5. Share Tips & Techniques © 2013 NUS. All Rights Reserved. 37
  38. 38. 6. Share People Using Your Products © 2013 NUS. All Rights Reserved. 38
  39. 39. 7. Show Quotes / Photos © 2013 NUS. All Rights Reserved. 39
  40. 40. Social Media as a Tool Connect People Share Interact © 2013 NUS. All Rights Reserved. 40
  41. 41. 8. Getting Direct Feedback from Customers © 2013 NUS. All Rights Reserved. 41
  42. 42. 8. Get Direct Feedback from Customers © 2013 NUS. All Rights Reserved. 42
  43. 43. 9. Say Happy Birthday to Your Customers © 2013 NUS. All Rights Reserved. 43
  44. 44. 10. Contests © 2013 NUS. All Rights Reserved. 44
  45. 45. 4. How to Get Started? © 2013 NUS. All Rights Reserved. 45
  46. 46. Getting Started in Social Media is as easy as 1-2-3 1. Pick ONE Social Media Platform ■ Facebook, Twitter, LinkedIn, Youtube, Instagram, Google+ or Pinterest 2. Register for it – It’s FREE! 3. Start Posting and interact with your customers © 2013 NUS. All Rights Reserved. 46
  47. 47. It’s Easy to Get Started But to do it well requires some Training, Commitment and Patience © 2013 NUS. All Rights Reserved. 47
  48. 48. 5. Some Do’s and Don’ts © 2013 NUS. All Rights Reserved. 48
  49. 49. 1. Social Media is used for connecting people and sharing information DO NOT use it as a direct sales tools. © 2013 NUS. All Rights Reserved. 49
  50. 50. 2. Setting up a Facebook page is like opening a new outlet You need to man the store, add fresh contents and respond to customer. © 2013 NUS. All Rights Reserved. 50
  51. 51. 3. The person that manages the Facebook page needs to be trained DO NOT just appoint the youngest person in your company to manage your Facebook page © 2013 NUS. All Rights Reserved. 51
  52. 52. Social Media Training @ NUS-ISS  B2C: Social Media Marketing  B2B: Social Media for Business  Managing Facebook: Online Community Management  Social Media Analytics © 2013 NUS. All Rights Reserved. 52
  53. 53. 4. Social Media Takes Time to see results! DO NOT expect to go from 0 to 10,000 Likes in 1 week! © 2013 NUS. All Rights Reserved. 53
  54. 54. 5. It's not about numbers. It's about connections Too many companies focus on how many social media followers they have. © 2013 NUS. All Rights Reserved. 54
  55. 55. Summary 55 © 2013 NUS. All Rights Reserved. 55
  56. 56. 1. Why Social Media? Your customers are there If you don't use social media, your competitors will. © 2013 NUS. All Rights Reserved. 56
  57. 57. 2. What is Social Media?  It is a new form of media  It is a tool ■ For Sharing ■ For Connecting People © 2013 NUS. All Rights Reserved. 57
  58. 58. 3. How can it Grow Your Business? Build a Community of an Army of Fans 1 2 3 Promotion Sharing Interaction • Promotions / Offers • New Product Offering • New Outlet Opening • Tips & Techniques • Get Direct Feedback • People Using Your Products from Customers • Quotes / Photos • Say Happy Birthday to Your Customers • Contests © 2013 NUS. All Rights Reserved. 58
  59. 59. 4. How to Get Started? 1. Pick ONE Social Media Platform ■ Facebook, Twitter, LinkedIn, Youtube, Instagram, Google+ or Pinterest 2. Register for it – It’s FREE! 3. Start Posting and interact with your customers © 2013 NUS. All Rights Reserved. 59
  60. 60. Social media is a tool for connecting people. Period. © 2013 NUS. All Rights Reserved. 60
  61. 61. © 2013 NUS. All Rights Reserved. 61
  62. 62. For Further Information Website: http://www.iss.nus.edu.sg/ Website: http://www.yuchenkuang.com LinkedIn: http://sg.linkedin.com/in/yuchenkuang/ Twitter: https://twitter.com/yu_chenkuang For courses on Social Media: https://www.iss.nus.edu.sg/ProfessionalCourses/En terpriseSocialBusiness.aspx © 2013 NUS. All Rights Reserved. 62 62
  63. 63. Thank you! 63 © 2013 NUS. All Rights Reserved. 63

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