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Creativity for Innovation - Tedx Luiss - Mauro Beretta

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La creatività è definita come "La potenzialità delle potenzialità" umane, quella caratteristica dell'uomo che gli ha permesso di evolvere innovando se stesso e il suo ambiente. In quanto "potenzialità" ognuno di noi deve scoprirla e allenarla continuamente curando soprattutto l'aspetto motivazionale che, nella nostra società del benessere, non può che avere una spinta trascendente cioè una spinta ad andare oltre l'esperienza usuale verso soluzioni che facciano la differenza.

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Creativity for Innovation - Tedx Luiss - Mauro Beretta

  1. 1. San Sebastiano - Perugino Creativity for Innovation Mauro Beretta Business Coach & Angel CEO yucan.it
  2. 2. Mauro Beretta Business Coach & Angel CEO & Founder Yucan Coaching Academy Grazie di essere qui
  3. 3. Definiamo i concetti
  4. 4. CREATIVITA’ La creatività è una potenzialità di specie, la «potenzialità delle potenzialità» umane E’ quella caratteristica che differenzia l’uomo dall’animale
  5. 5. INNOVAZIONE L'Innovazione è la dimensione applicativa di un'invenzione o di una scoperta. L'innovazione riguarda un processo o un prodotto che garantisce risultati o benefici maggiori apportando quindi un progresso sociale
  6. 6. MOTIVAZIONE Processo che dirige e supporta l’azione umana E’ il perché di qualsiasi nostra azione
  7. 7. Perché l’uomo tende naturalmente ad innovare?
  8. 8. Per auto-realizzarsi l’uomo deve soddisfare tre bisogni di base: Relazionalità Competenza Autonomia La capacità di innovare è strettamente legata con il bisogno di autonomia
  9. 9. Come si fa a sviluppare la nostra abilità/volontà di innovare?
  10. 10. - 1 – Acquisendo consapevolezza e allenando i nostri punti di forza o potenzialità
  11. 11. San Sebastiano - Perugino Le high Six La saggezza (1 - Curiosità per il mondo, 2 - Amore per il sapere, 3 - Capacità critiche, 4 - Ingegnosità, 5 - Lungimiranza)
  12. 12. San Sebastiano - Perugino Le high Six Il coraggio (6 - Valore e audacia, 7 - Perseveranza, 8 - Integrità, 9 - Vitalità)
  13. 13. San Sebastiano - Perugino Le high Six Umanità (10 - Intelligenza sociale e emotiva, 11 - Cordialità e generosità, 12 - Capacità di amare e farsi amare)
  14. 14. San Sebastiano - Perugino Le high Six Giustizia (13 - Senso civico, 14 - imparzialità ed equità, 15 - Leadership)
  15. 15. San Sebastiano - Perugino Le high Six Temperanza (16 - Autocontrollo, 17 - Prudenza, 18 - Umiltà, 19 - Perdono)
  16. 16. San Sebastiano - Perugino Le high Six Trascendenza (20 - Capacità di apprezzare la bellezza e l’eccellenza, 21 - Gratitudine, 22 - Speranza, 23 - Spiritualità, 24 - Humor)
  17. 17. San Sebastiano - Perugino Le potenzialità espresse nei grandi innovatori Saggezza e Conoscenza 1. Curiosità/interesse per il mondo 2. Amore per il sapere 3. Capacità critiche 4. Ingegnosità/Originalità 5. Lungimiranza Coraggio 6. Valore e audacia 7. Perseveranza/Diligenza /Persistenza 8. Integrità/Onestà 9. Vitalità Umanità e amore 10. Intelligenza sociale ed emotiva 11. Cordialità e generosità 12. Capacità di amare e di Iasciarsi amare Giustizia 13. Senso civico 14. Imparzialità ed equità 15. Leadership 7 Temperanza 16. Autocontrollo 17. Prudenza/cautela 18. Umiltà e modestia 19. Capacità di perdonare Trascendenza 20. Capacità di apprezzare la bellezza e l'eccellenza 21. Gratitudine 22. Speranza 23. Spiritualità 24. Humor Curiosità/interesse per il mondo
  18. 18. San Sebastiano - Perugino Le potenzialità espresse nei grandi innovatori Saggezza e Conoscenza 1. Curiosità/interesse per il mondo 2. Amore per il sapere 3. Capacità critiche 4. Ingegnosità/Originalità 5. Lungimiranza Coraggio 6. Valore e audacia 7. Perseveranza/Diligenza /Persistenza 8. Integrità/Onestà 9. Vitalità Umanità e amore 10. Intelligenza sociale ed emotiva 11. Cordialità e generosità 12. Capacità di amare e di Iasciarsi amare Giustizia 13. Senso civico 14. Imparzialità ed equità 15. Leadership 7 Temperanza 16. Autocontrollo 17. Prudenza/cautela 18. Umiltà e modestia 19. Capacità di perdonare Trascendenza 20. Capacità di apprezzare la bellezza e l'eccellenza 21. Gratitudine 22. Speranza 23. Spiritualità 24. Humor Intelligenza sociale
  19. 19. San Sebastiano - Perugino Le potenzialità espresse nei grandi innovatori Saggezza e Conoscenza 1. Curiosità/interesse per il mondo 2. Amore per il sapere 3. Capacità critiche 4. Ingegnosità/Originalità 5. Lungimiranza Coraggio 6. Valore e audacia 7. Perseveranza/Diligenza /Persistenza 8. Integrità/Onestà 9. Vitalità Umanità e amore 10. Intelligenza sociale ed emotiva 11. Cordialità e generosità 12. Capacità di amare e di Iasciarsi amare Giustizia 13. Senso civico 14. Imparzialità ed equità 15. Leadership 7 Temperanza 16. Autocontrollo 17. Prudenza/cautela 18. Umiltà e modestia 19. Capacità di perdonare Trascendenza 20. Capacità di apprezzare la bellezza e l'eccellenza 21. Gratitudine 22. Speranza 23. Spiritualità 24. Humor Capacità di apprezzare la bellezza e l’eccellenza
  20. 20. - 2 – Consapevolezza dei nostri schemi motivazionali Come si fa a sviluppare la nostra abilità di innovare?
  21. 21. Il problema della candela Esperimento di Karl Dunker - 1945
  22. 22. Il problema della candela Esperimento di Karl Dunker - 1945
  23. 23. Il problema della candela Esperimento di Glucksberg – 1970
  24. 24. LA CREATIVITA’ si alimenta di motivazione INTRINSECA «Fare per il puro piacere di fare ciò che ho scelto» E’ la vocazione
  25. 25. Demotivazione Motivazione Estrinseca Motivazione Intrinseca Tipo di motivazione Tipo di regolazione Mancanza Esterna Introiettata Identificata Integrata Intrinseca Senso di Causalità Impersonale Esterno In Qualche Modo Esterno Interno Completamente Interno Avvio una StartUp solo perché non trovo nessun altro lavoro Esempio Avvio una StartUp solo perchè mio padre mi ha data dei soldi Avvio una StartUp perché mi sentirei in colpa a stare a casa senza far nulla Avvio una StartUp perché voglio ottenere grandi risultati e condivido l’utilità sociale di avviare nuovo business Avvio una StartUp perché voglio realizzare me stesso migliorando la società Avvio una StartUp perché mi piace lo stile di vita da startupper In Qualche Modo Esterno
  26. 26. Ma come faccio ad accorgermi del mio livello motivazionale? Imparando a riconoscere il nostro stato di FLOW
  27. 27. Provate a recuperare una situazione, una immagine di voi in cui siete concentrati e immersi in ciò che state facendo. Tanto immersi da non sentire il tempo che passa, da non avere tempo per giudicare se stessi, da non avere voglia di fare null’altro.
  28. 28. Come si identifica il FLOW 1 - Equilibrio tra challenges (sfide) e skills (abilità, capacità) 2 – Unione tra azione e coscienza 3 – Mete Chiare 4 – Feedback immediato 5 – Concentrazione sul compito 6 – Senso di controllo 7 – Perdita di autocoscienza 8 – Destrutturazione del tempo 9 – Esperienza-automotivante
  29. 29. A parte noi stessi …….. Esistono metodi e strumenti per facilitare il nascere della creatività e quindi dell’innovazione?
  30. 30. Being Relating Doing Volontà/Bisogno OsservazIone Storie Visione / Tematiche Opportunità Soluzioni Sperimentazione Realizzazione Your Being Your Relating Your Doing CONCRETE ABSTRACT Guarda Crea Realizza The InsideOut Methodology To Develop Creativity for Innovation
  31. 31. Ciò che conta non è la volontà di innovare, quella ce l’hanno tutti Quello che conta è la volontà di prepararsi ad essere innovatori
  32. 32. Mauro Beretta mauro.beretta@yucan.it Business Coach & Angel CEO & Founder Yucan Coaching Academy Grazie di avermi ascoltato

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