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  1. 1. Shifting Roles, Enduring Values: The Credible Journalist in a Digital Age Name: Yu Ruihan Student ID:3356978
  2. 2. THE NEW MEDIA <ul><li>It’s all on the NET and thrives on new technology </li></ul><ul><li>It’s Google, Your Tube, Face book, Linked In, Tweeters, My Space, user generated content (UGC) like CNN’s I-Report or our won Cop, eye-witness, etc </li></ul><ul><li>It’s the blogs -- journalists are creating their own blogs and profiles and generating unique audiences to their sites </li></ul><ul><li>It’s the digital revolution </li></ul>
  3. 3. Information Explosion <ul><li>Informatiom overload, We have lots to choose from </li></ul><ul><li>Real time news present the most dramatic form of free flow of and access to information </li></ul>
  4. 4. Shifting Environment <ul><li>Changed information gathering, editing, packaging, dissemination and are re-shaping journalism in ways we ’ d never have imagined possible </li></ul><ul><li>We can write and edit from anywhere; we can outsource roles such as subbing. The sub editor does not need to be in the newsroom </li></ul>
  5. 5. DISTINCT FEATURES <ul><li>Heavily technology based </li></ul><ul><li>It ’ s all about the message, not the MEDIUM </li></ul><ul><li>Not restrictive -- anybody can use it </li></ul><ul><li>Multiple platforms all in one go </li></ul><ul><li>Allows widest reach ever </li></ul>
  6. 8. IMPACT <ul><li>So everyone is now a journalist (mobile phone or digital camera – upload content and publish on any of the numerous available sites or on your own blog or send to a newsroom of your choice). </li></ul><ul><li>News and info are available anywhere, anytime. A lot to choose from AND IT’S ALL FREE </li></ul>
  7. 16. Three A’s <ul><li>Authenticity </li></ul><ul><li>Accountability </li></ul><ul><li>Autonomy </li></ul>
  8. 17. Three A’s <ul><li>Authenticity (credibility). </li></ul><ul><li>Accountability (responsibility). </li></ul><ul><li>Autonomy (independence). </li></ul>
  9. 18. Authenticity <ul><li>In a traditional media environment, the institution ‘authenticates’ its employees products and practices. In a networked environment, that process may or may not take place. </li></ul><ul><ul><li>Breaking news. </li></ul></ul><ul><ul><li>User-generated content. </li></ul></ul><ul><li>Content also is commonly ‘disaggregated’ from its institutional location. The route to authenticity increasingly rests on the individual (a more ethically defensible stance). </li></ul>
  10. 19. <ul><li> </li></ul>
  11. 20. Accountability <ul><li>The online ethic of relationships encourages: </li></ul><ul><ul><li>Evidentiary support for information. </li></ul></ul><ul><ul><li>Personal disclosure. For instance, ‘j-blogs’ … </li></ul></ul>
  12. 21. <ul><li> </li></ul>
  13. 22. Autonomy: Internal and External Oversight <ul><li>In a traditional world, such claims to autonomy were relatively difficult to challenge </li></ul><ul><li>In today’s world of open and ubiquitous publication, that claim has come in for new challenge. </li></ul>
  14. 23. Autonomy: new challenges <ul><li>Oversight of professional behavior has become a team sport, and journalists no longer control who gets to play.There are many ‘watchdogs of the watchdogs. </li></ul><ul><li>Journalists are not the only ones who get a say in which information is credible and which is not. </li></ul><ul><li>The dissemination of truth is collective and collaborative. </li></ul><ul><li>Rigid adherence to autonomy can devolve into isolation … which in a network equates to irrelevance. </li></ul>
  15. 28. Thanks for listening! <ul><li>What do you think …? </li></ul>
  16. 29. Bibliography <ul><li>1. Hayes, Singer and Ceppos, “Shifting Roles, Enduring Values: The Credible Journalist in a Digital Age.” Journal of Mass Media Ethics: Exploring Questions of Media Morality, 2007 </li></ul><ul><li>2. D Fahy, M C Nisbet, “The science journalist online: Shifting roles and emerging practices.” Journalism , 2011 </li></ul>