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Gustavsberg Red Dot case

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Gustavsbergs transition from a poor web environment to a powerful web sites in ten differens languages, translation workflow, catalogue production feed in XML, connection with SAP etc.

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Gustavsberg Red Dot case

  1. 1. Gustavsberg’s RedDot Solution Daniel Yttergren – Web Manager
  2. 2. Gustavsberg.com Before Gustavsberg’s RedDot Solution Daniel Yttergren
  3. 3. Gustavsberg’s Web Sites Before Gustavsberg’s RedDot Solution Daniel Yttergren
  4. 4. Gustavsberg’s Web Sites Before - basic conditions before the project No set organisation working with web sites within Gustavsberg Very limited resources working with the web (IT, product information, web marketing) No skills in web related issues in the organisation Difficult to update our web sites, different systems, difficult interface etc ”Not very good looking” web sites, not updated (gustavsberg.com startpage did not work in some web browsers) Conclusion: ”Like being a Sales Manager without a sales force” Gustavsberg’s RedDot Solution Daniel Yttergren
  5. 5. Bang ! Gustavsberg’s RedDot Solution Daniel Yttergren
  6. 6. Gustavsberg’s Web Sites Now Gustavsberg’s RedDot Solution Daniel Yttergren
  7. 7. Gustavsberg.com Now Gustavsberg’s RedDot Solution Daniel Yttergren
  8. 8. What has been done? New web design New easy to use CMS implemented (RedDot) Product information has been translated into local languages (10) Product information has been imported into RedDot Education has been provided to 18 editors within the organisation Product images are all new – product & environment images Content (news, banners etc) has been added to the web sites by editors Statistics tool has been implemented (Google Analytics) A new Mediabank ”Market Store” has been developed to provide web sites & cathalogues with nice looking images & product related files. Integrated with Asset manager in RedDot A cathalogue production feed from RedDot has been implemented, XML Labelling feed from RedDot to factory in Gustavsberg has been implemented Daily import from SAP to RedDot (basic product data, eg. price) A translation workflow with external agency (Lionbridge) has been implemented. Fully integrated with RedDot Ten web sites have been launched Two major campaigns have been launched on the web sites. Any many more things Gustavsberg’s RedDot Solution Daniel Yttergren
  9. 9. Gustavsberg RedDot Solution www.gustavsberg.com/.dk/.fi/.no/.se/.ee/.lt/.lv/.ru/.ua Content publishing /Web Sites Catalogue production RedDot Citat (Content Management System ) XML Product database (all product information) Asset Manager (files & images from Market Store) Lionbridge XML Translation workflow Market Store S iCore (images & files) Q L Label system ERP (SAP) (Gustavsberg factory) Gustavsberg’s RedDot Solution Daniel Yttergren
  10. 10. Integrated flash – Inspiration Part Able to update with images, text & hot-spots connected to the product page Gustavsberg’s RedDot Solution Daniel Yttergren
  11. 11. Integrated Campaign Sites Gustavsberg’s RedDot Solution Daniel Yttergren
  12. 12. Integrated Campaign Sites Admin interface Gustavsberg’s RedDot Solution Daniel Yttergren
  13. 13. Integrated Campaign Sites Smart Edit interface (editors interface) Gustavsberg’s RedDot Solution Daniel Yttergren
  14. 14. FAQ – The film version http://www.gustavsberg.se/filmer.asp Gustavsberg’s RedDot Solution Daniel Yttergren
  15. 15. Translation Workflow Batch with ERP Lionbridge CMS translations are translates Movex created in RedDot RedDot Editor New product with Content is added 1. Add products for -The batch is sent to Lionbridge internal (text, images, translation Basic product external translation processes files) 2. Add languages on information partner Lionbridge. We translation list recieve a job number as Information is Put (Able to send a confirmation into Imported whole catagory, pages in RedDot series or a single (only new product for products) translation) CMS Local Web RedDot pages/ ReDot get the catalogue ready content from Proof reading by Lionbridge via a local editors, make web service and Local editors publish correction in RedDot sending the the material when translated data to ready RedDot. Gustavsberg’s RedDot Solution Daniel Yttergren
  16. 16. Translation Interface Send product for translation Status for translation Gustavsberg’s RedDot Solution Daniel Yttergren
  17. 17. XML Feed Catalogue Production Interface RedDot Gustavsberg’s RedDot Solution Daniel Yttergren
  18. 18. Product Information Workflow ERP CMS Imported Pages Translation SAP RedDot Lionbridge RedDot Categorizing Adding content, Translation into products texts, files, images local languages (In Swedish) Publishing content Gustavsberg CMS Web Sites RedDot Technical Proof reading in catalogue RedDot Mobile phones?? (other channels) Gustavsberg’s RedDot Solution Daniel Yttergren
  19. 19. About Gustavsberg Gustavsberg is one of the leading manufacturers of bathroom products in Scandinavia. The company sells to Scandinavia, Russia, Belorussia, the Ukraine, the Baltic States and other export markets. The Gustavsberg Group is a wholly owned subsidiary of the German Villeroy & Boch AG Group and is thus part of one of the largest manufacturers of bathroom furnishing solutions in Europe. Gustavsberg’s RedDot Solution Daniel Yttergren
  20. 20. Thanks! Gustavsberg’s RedDot Solution Daniel Yttergren

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