The document discusses trends for marketing and communities in 2017 and beyond. It notes that technology is disrupting traditional industries, most Fortune 500 companies from 2000 are now gone due to rapid change, and the industrial age is ending as handmade goods are produced on a large scale. Key trends include growth in data, sensors, the Internet of Things, mobile apps and usage, digital transformation focusing on customer experience, and manufacturing trends like increased automation and services margins.

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We Do Marketing, We Build Communities
The Human Experience
(Trends for 2017 and beyond)
Yannis P. Triantafyllou
CEO, ToATOMO (Athens, Greece | Sofia, Bulgaria)
ytriantafyllou@toatomo.info

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Yannis P. Triantafyllou
CEO, ToATOMO
A seasoned marketer & entrepreneur, with 20+ years in senior
management of technology & industrial companies in Greece
and Europe, he managed modernization of more than 100 SMEs
in various countries, with investments of 50+ million euro.
He heads ToATOMO (www.toatomo.com, 2008-Athens & 2015-
Sofia), the marketing & international business advisory firm he
founded addressing key industries like ICT, HighTech, Hospitality.
He is also strategic advisor at FBMA Greece as well as
non-executive advisor & director with technology
& services companies in Europe.
«The things that make our job special: we love
that we innovate and provide solutions that
help people change their lives.» (@ΤοΑΤΟΜΟ)

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Technology disrupts traditional industries
[...] The global meat industry is a $90-billion market. Startups are looking
to disrupt it by delivering protein that doesn't involve animal sources [...]

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The majority of Fortune500 index
companies in 2000, are today gone!
Change is today’s only standard!

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[…] Generations ago, there was no unemployment,
because there were no real jobs to speak of. Before
the industrial revolution, the thought that you’d leave
home and go to an office or factory was bizarre.
What happens now that the industrial age is ending?
We are seeing the core assets of economy replaced
by something new. Actually, it’s something old,
handmade, but this time, on a huge scale. […]
Seth Godin
1960-..., marketer, entrepreneur, writer, speaker

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G20 PREDICT UNTIL 2021
600 BILLIONGLOBAL GDP FROM NEW SERVICES

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DATA IS THE FOUNDATION OF BUSINESS
100 MILLIONVIRAL CONNECTIONS PER MINUTE BY 2020

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DATA IS THE FOUNDATION OF BUSINESS
60%OF MISSION CRITICAL DATA
BY 2020 WILL RESIDE OUTSIDE FOUR WALLS

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DATA IS THE FOUNDATION OF BUSINESS
80 BILLIONSENSORS IN DEVICES BY 2020

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IoT DEVICES INSTALLED BY 2020
923 MILLIONFROM 237 MILLION IN 2015
Every piece of equipment on the plant floor will either come with
or will be retrofitted with a device that collects and feeds streams of data.

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TESLA MODEL S REPAIRS
OVER 80%ARE MADE DIRECTLY FROM TESLA TO THE CAR

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FORD FUSION GENERATES ALREADY
25GB/HRREDUCE ACCIDENTS, AVOID COLLISIONS,
EVEN BOOK YOUR TRAVEL

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The recognizable human experience
is changing dramatically year-to-year:
"physical and digital experiences"
will be embedded in a mixed reality.

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THE AVERAGE ADULT TODAY SPENDS
3.1 HOURSONLINE PER DAY ON THEIR MOBILE PHONE.
IT WAS LESS THAN ONE HOUR FIVE YEARS AGO.

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Growth of Internet Access Worldwide

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INDIA’S INTERNET USAGE IS
80% MOBILEGLOBAL AVERAGE IS 50%

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SOCIAL MEDIA USERS WERE
3.5 HOURSPER DAY ONLINE IN 2016

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TOTAL MOBILE APP REVENUE WILL REACH
$77 BILLIONIN 2017, WITH 197 BILLION APP DOWNLOADS
(COMPARED TO 149 BILLION IN 2016).

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BY 2021
350 BILLIONMOBILE APP DOWNLOADS ARE ESTIMATED.
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A trial is underway in Britain. The system,
developed by the Bristol Robotics Lab,
uses two near-infrared lights flashing at
high speed to help a camera to capture
the shape, texture and orientation of a
face in full detail, down to the wrinkles
and the texture of the skin. System
recognises people wearing glasses and
can’t be tricked by a photograph due to
its 3D scanning capabilities. It can also
tell apart identical twins.
Is face recognition the future of ticketing?

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DIGITAL NATIVES (GEN-Z) HAVE GROWN UP
CONNECTED AND ONLINE 7/24, WITH
FIVE SCREENS(SMARTPHONE, TABLET, LAPTOP, TV, DESKTOP)
AVAILABLE ALL TIME AROUND THEM.
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Our cities have to be re-invented again, with smart buildings,
connectivity embedded in almost everything and new, unknown, technologies.

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I WANT IT AND I WANT IT NOW! BY 2020
50 BILLION
NETWORKED DEVICES
& 2/3 OF WORLD’S POPULATION ON 4G COVERAGE.
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“One-click shopping”, “same-day-delivery”, “search-on-demand”, “information-in-real-time”.
Linking people practically to anything is a fascinating new reality…

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ROBOTS ARE COMING, PEOPLE ARE LEAVING?
ALMOST 47%
OF US JOBS CAN BE AUTOMATED
OVER THE NEXT 20 YEARS
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Humans will do the jobs robots won’t. The ones that require brains, creativity, talent.
It is on us to adapt our skills and develop this human-machine relationship.

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THE GLOBAL BIOPRINTING MARKET WILL REACH
$1.3 BILLION
BY 2021, UP FROM $411 MILLION IN 2016.
“Playing god”? Or just offering disabled people a better life?

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Digital Transformation
V
V
Customer Experience

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“You’ve got to start
with the customer experience
and work backwards
to the technology”
(Steve Jobs, 1997)

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«Technology is simply valuable in letting
you run your operations better.
True digital transformation is about
having better information so that the
talent in your organizations can make
better decisions…»
(Safra Catz, Oracle CEO, February 2017)

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Digital Transformation
V
V
Customer Experience

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We move from selling
products and services
to keeping brand promises.
The battle is for
experiences and outcomes.

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© Shevs | www.shutterstock.com

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Manufacturing Trends
Shift from product margins to services margin
Develop post-sale business models
Invest in direct-to-consumer
Forecast precision demand
Move back to domestic production
Maximizing equipment value
Streamline order to cash
Increase automation and robotics
Improving uptime and optimization