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Rule Of Thumb Method 
Strategy Is Given By 
Prof. Aman Agarwal 
Presented By- 
Yasha Singh 
4113007007 
1
About Rule Of Thumb Method 
• One of the most common technique to do the valuation of 
small business. 
• These rules or formulas are statistically derived from the scale 
of many businesses of each type. 
– E.g. some people says small weekly newspaper are worth 100% of the 
years gross income. But, there can be a organisation which compile 
statistics on 100 small weekly newspapers that were sold over a two 
year period. They will then average all selling prices and calculate that 
the average paper sold for 100% of one year’s gross income. 
• This is how thumb rules are created. 
• To apply the rule of thumb to a business that varies 
significantly from the average is not appropriate. 
2
Value Of Specific Intangible 
Assets 
Strategy Is Given By 
Prof. Aman Agarwal 
3
About Value Of Specific Intangible 
Assets 
• This is an overlooked approach to valuation. 
• Approach is based upon the buyer’s buying a wanted 
intangible asset versus creating it. 
• May time buying can be a cost efficient and time saving 
alternatives. 
• Common application of this approach is acquisition of 
customer base. 
• While adopting approach, the value must be such that the 
investor or seller can believe it to be a true value 
4
Economic Profit Model 
Strategy Is Given By 
Prof. Aman Agarwal 
5
About Economic Profit Model 
• Economic profit measures the value created by the company 
in a single period and is defined as follows: 
• Economic Profit = Invested Capital × (ROIC − WACC) 
• Where ROIC is return on invested capital and WACC is 
weighted average cost of capital 
• Since ROIC equals NOPAT divided by invested capital, we can 
rewrite the equation as follows: 
• Economic Profit = NOPAT − (Invested Capital × WACC) 
• Where NOPAT is net operating profit after tax 
6
Guideline Transaction 
Method or Direct Market 
Data Method 
7
About Direct Market Data Model 
• Using this method, the valuation analyst may determine 
market multiples by reviewing published data regarding actual 
transactions involving either minority or controlling 
interests in either publicly traded or closely held companies. 
• In judging whether a reasonable basis for comparison exists, 
the valuation analysis must consider: 
– the similarity of qualitative and quantitative investment and 
investor characteristics; 
– the extent to which reliable data is known about the 
transactions in which interests in the guideline companies were 
bought and sold; and 
– whether or not the price paid for the guideline companies was 
in an arms-length transaction, or a forced or distressed sale. 
8

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Rule of thumb method

  • 1. Rule Of Thumb Method Strategy Is Given By Prof. Aman Agarwal Presented By- Yasha Singh 4113007007 1
  • 2. About Rule Of Thumb Method • One of the most common technique to do the valuation of small business. • These rules or formulas are statistically derived from the scale of many businesses of each type. – E.g. some people says small weekly newspaper are worth 100% of the years gross income. But, there can be a organisation which compile statistics on 100 small weekly newspapers that were sold over a two year period. They will then average all selling prices and calculate that the average paper sold for 100% of one year’s gross income. • This is how thumb rules are created. • To apply the rule of thumb to a business that varies significantly from the average is not appropriate. 2
  • 3. Value Of Specific Intangible Assets Strategy Is Given By Prof. Aman Agarwal 3
  • 4. About Value Of Specific Intangible Assets • This is an overlooked approach to valuation. • Approach is based upon the buyer’s buying a wanted intangible asset versus creating it. • May time buying can be a cost efficient and time saving alternatives. • Common application of this approach is acquisition of customer base. • While adopting approach, the value must be such that the investor or seller can believe it to be a true value 4
  • 5. Economic Profit Model Strategy Is Given By Prof. Aman Agarwal 5
  • 6. About Economic Profit Model • Economic profit measures the value created by the company in a single period and is defined as follows: • Economic Profit = Invested Capital × (ROIC − WACC) • Where ROIC is return on invested capital and WACC is weighted average cost of capital • Since ROIC equals NOPAT divided by invested capital, we can rewrite the equation as follows: • Economic Profit = NOPAT − (Invested Capital × WACC) • Where NOPAT is net operating profit after tax 6
  • 7. Guideline Transaction Method or Direct Market Data Method 7
  • 8. About Direct Market Data Model • Using this method, the valuation analyst may determine market multiples by reviewing published data regarding actual transactions involving either minority or controlling interests in either publicly traded or closely held companies. • In judging whether a reasonable basis for comparison exists, the valuation analysis must consider: – the similarity of qualitative and quantitative investment and investor characteristics; – the extent to which reliable data is known about the transactions in which interests in the guideline companies were bought and sold; and – whether or not the price paid for the guideline companies was in an arms-length transaction, or a forced or distressed sale. 8