This document outlines Yvonne Siegel's Facebook marketing page. The page was created to establish an online presence for her personal brand as a marketing and communications specialist, serving as a more interactive extension than her website but less private than her personal Facebook profile. The page features her profile and timeline cover, custom apps, and event pages. Yvonne shares a variety of content related to social media, marketing, communications, and her interests in order to engage followers and reveal more about herself and her work. Currently the page has few likes due to being new, but Yvonne plans to promote it through other social media and apply techniques learned in her course to help grow awareness and engagement of the page.

1. Facebook Marketing
Campaign- MARK 9058
By Yvonne Siegel

2. My Facebook Page
 Yvonne Siegel Marketing and
Communications Specialist
 https://www.facebook.com/Yvonne
SiegelMarCom

3. Why I made this page
 To establish a presence on Facebook
 An extension of my personal brand
 More interactive than my website
 Not as private as my personal Facebook
profile
 Not as business-like as LinkedIn
 A place to share information
 Another way to connect
 Helps answer the question, “tell me about
yourself”

4. Features of my page
My profile and timeline cover.
•Not meant to look like a website
•Inspiring quotes will change

5. Custom Apps
 I have added some custom apps

6. Event Page

7. Page Likes
•Liking other Facebook pages allows me to engage with other
brands
•Also shows my interests and causes I care about

8. Examples of Content
 I share a lot of
content concerning
social
media, marketing,
communications, of
ten with an
emphasis on the
non-profit industry

9. More Content

10. Content that reveals more about me
 Here I shared a link
about an organization
I work with and an
upcoming event

11. Or about my interests
 I’m a huge fan of David
Letterman!

12. Two variations of a post
 Here is a post concerning the upcoming Toastmasters
Open House
•Casual tone
•Appeals to nervous speakers
•Come learn how to
overcome those fears

13. Two variations of a post
 Here is another post I created concerning the same event
•This post is targeted
towards business people
•Are you lacking the skills
to get ahead in your
career?
•Come and learn how to
develop those skills

14. Current Status
 As this is a new page, there has been
very few likes and engagement
 The next phase will be trying to grow
page awareness
 I plan to link this page to some of my
other social media and online properties
 I look forward to applying the techniques
learned in this course for Facebook pages
I may have the opportunity to manage

15. Conclusion
I hope everyone will
my page!