Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intro to storytelling 2 - What Is Storytelling

3,943 views

Published on

Go to www.loudstory.com for more content and exercises to craft your storytelling

Published in: Science
  • NEW STUDY SHOWS 74% OF MEN ARE MORE ATTRACTED TO WOMEN WHO DO THIS, LEARN MORE ▲▲▲ http://ishbv.com/hissecret/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Intro to storytelling 2 - What Is Storytelling

  1. 1. 2 WHAT IS STORYTELLING
  2. 2. Basically, STORYTELLING is the old art of TELLING STORIES
  3. 3. IT'S ABOUT USING THE POWER OF EMOTIONS TO GET YOUR MESSAGE ACROSS - not addressing the rational brain of your audience.
  4. 4. IT'S ABOUT CREATING A UNIQUE SERIES OF EVENTS, LINKED WITH UNIVERSAL STORIES AND MYTHS*. * Adam and Eve, The Pursuit Of Happiness, David And Goliath…  
  5. 5. IT'S MADE OF -  AN UNSATISFIED HERO -  A CRUCIAL QUEST -  AN INSPIRING MENTOR -  CHALLENGING OBSTACLES -  (a resolution is not required in the business world, since the quest for a better world is never ending)
  6. 6. THE TYPICAL HERO'S JOURNEY
  7. 7. The hero is the audience
  8. 8. Define who he is The hero is the audience
  9. 9. Define who he is The hero is not satisfied with today's society The hero is the audience
  10. 10. Define his fears or hopes Define who he is The hero is not satisfied with today's society The hero is the audience
  11. 11. Define his fears or hopes Define who he is The hero is not satisfied with today's society The hero is the audience The mentor is the brand
  12. 12. Define his fears or hopes Define who he is Define what he stands for The hero is not satisfied with today's society The hero is the audience The mentor is the brand
  13. 13. Define his fears or hopes Define who he is Define what he stands for The hero is not satisfied with today's society The hero is the audience The mentor is the brand The call to adventure is the mission
  14. 14. Define his fears or hopes Define who he is Define what he stands for Define the quest The hero is not satisfied with today's society The hero is the audience The mentor is the brand The call to adventure is the mission
  15. 15. Define his fears or hopes Define who he is Define what he stands for Define the quest The events are the life of your company. The hero is not satisfied with today's society The hero is the audience The mentor is the brand The call to adventure is the mission
  16. 16. Create you story The hero is not satisfied with today's society The hero is the audience The mentor is the brand The call to adventure is the mission Define his fears or hopes Define who he is Define what he stands for Define the quest The events are the life of your company.
  17. 17. THERE ARE 2 WAYS YOU CAN USE STORIES : -  TELL AN ACTUAL STORY: in a pitch, blog, video, email… -  CHOOSE WORDS OR IMAGES THAT TRIGGER THE IMAGINATION OF YOUR AUDIENCE: in your homepage banner, an ad, a book cover…
  18. 18. THAT'S STORYTELLING Beginning of the story
  19. 19. THAT'S STORYTELLING Middle of the story
  20. 20. THAT'S STORYTELLING A story that never ends
  21. 21. THAT'S STORYTELLING The user is the hero
  22. 22. THAT'S STORYTELLING His world is unsatisfying
  23. 23. THAT'S STORYTELLING He has fears
  24. 24. THAT'S STORYTELLING He has a hope
  25. 25. THAT'S STORYTELLING There is a villain
  26. 26. THAT'S STORYTELLING But there's also a mentor
  27. 27. THAT'S STORYTELLING The mentor shows another way is possible
  28. 28. THAT'S STORYTELLING The mentor states the mission
  29. 29. THAT'S ALSO STORYTELLING
  30. 30. THAT'S ALSO STORYTELLING The hero is a grad student – not a top model, not a business woman, not the average Caucasian twenty-something.
  31. 31. THAT'S ALSO STORYTELLING The hero responds to mission: be happy and good-looking with glasses on
  32. 32. THAT'S ALSO STORYTELLING Note that the affordable price – the second part of the mission – is not mentioned here.
  33. 33. THAT'S ALSO STORYTELLING The mentor has a unique personality: the founders define Warby Parker as 'a curious brand that's all about learning'. The language they use to present a product is as literary as it is in the previous Our Story section. Did you learn a new word today?
  34. 34. In short, AS A FOUNDER, YOUR PERSONAL STORY USUALLY BEGINS WITH YOU AS A HERO, DETERMINED TO BREAK DOWN THE UNACCEPTABLE BARRIERS ERECTED BY OLD- TIME INDUSTRIES, AND ULTIMATELY MAKING THE WORLD A BETTER PLACE.
  35. 35. However… AS A COMPANY, YOUR STORYTELLING SHOULD ALWAYS BEGIN WITH YOUR USER AS A HERO, LONGING TO RESOLVE SOME UNSATISFACTION. YOUR BRAND, AS A MENTOR, IS JUST HERE TO HELP.
  36. 36. DO YOU HAVE THE KEY INGREDIENTS TO A GREAT STORY WITH POWERFUL EMOTIONS?
  37. 37. AN AUTHENTIC QUEST YOU'RE WILLING TO FIGHT FOR?
  38. 38. A DEFINED HERO, WITH VERY HUMAN IMPERFECTIONS, GENUINE HOPES & TORMENTING FEARS?
  39. 39. ARE YOU READY TO GUIDE THE HERO AND MAKE THINGS RIGHT?
  40. 40. NOW SEE WHEN
  41. 41. NOW SEE HOW

×