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Y&R Wunderman E-Commerce Studie 2019

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Die zentrale Erkenntnis der Befragung (vormals unter Futurecom herausgegebene Studie) zeigt auf, dass Online-Shopping im Jahr 2019 für Schweizerinnen und Schweizer zu einer Selbstverständlichkeit geworden ist. Rund um die Uhr einzukaufen, bequem alles über die Produktinformationen zu erfahren und die Produkte nach Hause geliefert zu bekommen sind die wichtigsten Treiber für den Erfolg. Wer jedoch mit zu hohen Versandkosten aufwartet, hat die Rechnung ohne den Wirt gemacht.

Auch in diesem Jahr zeigt sich, dass E-Commerce immer häufiger zu Mobile Commerce wird, wo Kunden auf Einkaufstour gehen. Willkommen zur Y&R Wunderman E-Commerce Studie 2019!

Published in: Marketing
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Y&R Wunderman E-Commerce Studie 2019

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