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Intelligence Economique - Un guide pour débutant

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Présentation à l'ENCG autour de l'Intelligence Economique

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Intelligence Economique - Un guide pour débutant

  1. 1. Intelligence Economique – Un guide pour débutant Younes Qassimi Manager
  2. 2. Sommaire 3 Cycle de l'Intelligence Economique 2 Enjeux 4 Les Facteurs Clés de Succès de la mise en œuvre 5 Les outils nécessaires 6 Questions/Réponses 1 Définition
  3. 3. 1. Définition <ul><li>Quelqu'un peut-il me donner une définition de l'Intelligence Economique ? </li></ul>
  4. 4. 1. Définition <ul><li>Quelqu'un peut-il me donner une définition de l'Intelligence Economique ? </li></ul><ul><li>La réponse à la question de tous les chefs d'entreprise : </li></ul><ul><ul><ul><li>Avoir la bonne information au bon moment ! </li></ul></ul></ul>
  5. 5. Par information on veut dire
  6. 6. 2. Enjeux Pourquoi à votre avis ?
  7. 7. 2. Enjeux <ul><li>Pourquoi à votre avis ? </li></ul><ul><li>Survie de l'entreprise, dans un environnement complexe </li></ul><ul><li>Croissance exponentielle du nombre de sources d'information </li></ul><ul><ul><li>Nécessité d'une stratégie de gestion de données </li></ul></ul><ul><li>Dirigeants confrontés à un problème de sur ou sous information </li></ul><ul><li>Les produits et les besoins des clients changent rapidement </li></ul><ul><li>Passage d'une économie de production à une économie globale </li></ul>
  8. 8. 3. Le Cycle de l'Intelligence Economique
  9. 9. 3. Le Cycle de l'Intelligence Economique 3.1 La définition des objectifs
  10. 10. <ul><li>Définir avec précision les objectifs à atteindre </li></ul><ul><li>s'agit-il d'objectifs stratégiques : modernisation, innovation, expansion ? </li></ul><ul><li>S'agit-il d'être plus compétitif sur un marché difficile ? </li></ul><ul><li>S'agit-il de maintenir sa position de leader ? </li></ul>3. Le Cycle de l'Intelligence Economique 3.1 La définition des objectifs Important : Expliquer le choix au personnel
  11. 11. 3. Le Cycle de l'Intelligence Economique 3.2 La collecte d'informations
  12. 12. <ul><li>L'essentiel de ce processus est de définir les sources d'information pertinentes </li></ul><ul><li>Nature des sources : </li></ul><ul><ul><li>Les sources formelles (journaux, rapports, livres, études, chiffres,...) </li></ul></ul><ul><ul><li>Les sources informelles (réunions, conversations téléphoniques, salons et expositions, Internet, enquêtes de satisfaction, …) </li></ul></ul><ul><ul><li>Les sources primaires (les rapports annuels, les statistiques, les brevets, les rapports des tribunaux de commerce, …) </li></ul></ul><ul><ul><li>Les sources secondaires (interprétation des sources primaires. Exemple : reportage TV qui ont besoin d'être confirmées, validées et analysées) </li></ul></ul>3. Le Cycle de l'Intelligence Economique 3.2 La collecte d'informations Important : Ceci est un processus continu !
  13. 14. 3. Le Cycle de l'Intelligence Economique 3.3 Analyser et valider
  14. 15. <ul><li>Quantité illimitée d'information = surcharge d'information </li></ul><ul><li>Estimer la qualité, la fiabilité et l'utilité de l'information est la partie la plus importante du cycle de l'intelligence économique </li></ul><ul><li>35% du temps consacré à un projet d'intelligence économique doit être consacré à l'analyse </li></ul><ul><li>En pratique les entreprises y consacrent beaucoup moins de temps que cela. Elles ont plus tendance à collecter les informations. </li></ul>3. Le Cycle de l'Intelligence Economique 3.3 Analyser et valider
  15. 16. 3. Le Cycle de l'Intelligence Economique 3.4 Rapporter et diffuser
  16. 17. <ul><li>Dernière phase du processus. Elle implique une présentation des informations de façon claire et conviviale. </li></ul><ul><li>Croissance exponentielle du nombre de sources d'information. La prise de décision doit être rapide en toute connaissance de cause </li></ul><ul><li>Il est important de diffuser ensuite le résultat de l'étude au personnel et les remercier pour leurs efforts </li></ul><ul><li>Un système de stockage doit permettre d'accéder rapidement aux informations. Un atout précieux ! </li></ul>3. Le Cycle de l'Intelligence Economique 3.4 Rapporter et diffuser
  17. 18. L'intelligence économique est l'ensemble des actions coordonnées de recherche , de traitement , de distribution et de protection de l'information obtenue légalement , utile aux acteurs économiques en vue de la mise en œuvre de leurs stratégies individuelles et collectives 3. L'IE en bref
  18. 19. 3. L'IE n'est pas... <ul><li>De l'espionnage (90% des informations sont disponibles légalement) </li></ul><ul><li>Une boule de cristal (futur ?) </li></ul><ul><li>Un surf sur le NET </li></ul><ul><li>Des données BRUT </li></ul><ul><li>Le travail d'une seule personne </li></ul><ul><li>Une invention du 20ème siècle </li></ul><ul><li>Des logiciels... </li></ul>
  19. 20. 4. Les Facteurs Clés de Succès de la mise en œuvre <ul><li>Le soutien de la direction </li></ul><ul><li>La formation du personnel </li></ul><ul><li>Une approche d'équipe </li></ul><ul><li>La communication </li></ul><ul><li>Les technologies de l'information </li></ul><ul><li>Le profil d'un bon animateur </li></ul>
  20. 21. 5. Les outils nécessaires Décisionnel Aide à la Décision Infocentre Tableau de bord Performance Management Analytics Datamining OLAP Multi-dimensionnel Reporting d’entreprise Knowledge Management Intelligence économique Reporting de masse Statistiques Scorecarding Business Intelligence DataWarehouse Competitive Intelligence Data Cleansing SIAD Intelligence industrielle processus techniques
  21. 22. Contact Younes Qassimi Manager +212 6 11 87 98 89 [email_address] www.synergie-media.com Merci pour votre attention. Des questions ?

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