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Online Customer
                       Experience
 CASE STUDY:
 Refining the online customer experience at


Ilgın Ece Şah...
Customer experience
    • what is customer experience/why is it important?
    • successful digital experiences
    • how ...
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
Online Customer Experience
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Online Customer Experience

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Presentation for digital marketing course.

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Online Customer Experience

  1. 1. Online Customer Experience CASE STUDY: Refining the online customer experience at Ilgın Ece Şahin Kemal Yerlikaya Melike Akdülger Okan Erol Seda Çetin Yeşim Soylu 12 May ’08 / Digital Marketing Lecture
  2. 2. Customer experience • what is customer experience/why is it important? • successful digital experiences • how to measure online customer experience The case: dabs.com Conclusion Outline

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