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Business Model

  1. 1. us ines s mo del b ca nvas ac ourse prepared by ale x osterwalder ur and yves pigne
  2. 2. more ...
  3. 3. e-business ser vice design scenario & storytelling tas k analysis p rototyping m service t o business fro alization blue print & visu busine ss process ness model innovation busi business m odel canvas ‣ el design bu siness mod
  4. 4. the
business
model
 phenomena
requires
 new
analy4cal
tools
  5. 5. business
model
canvas
  6. 6. business model ^ vas can
  7. 7. 4 areas
  8. 8. HOW WHAT WHO HOW
MUCH
  9. 9. 9 blocks
  10. 10. the 9 building blocks of a business model ings b y JAM draw
  11. 11. CUSTOMER SEGMENTS DESCRIBING WHO A COMPANY OFFERS VALUE TO
  12. 12. VALUE PROPOSITIONS DESCRIBING A COMPANY’S OFFER
  13. 13. CHANNELS DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS
  14. 14. CUSTOMER RELATIONSHIPS DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS
  15. 15. REVENUE $TREAMS DESCRIBING HOW A COMPANY MAKES MONEY
  16. 16. KEY RESOURCES DESCRIBING WHAT CAPABILITIES ARE REQUIRED
  17. 17. KEY ACTIVITIES DESCRIBING WHAT ACTIVITIES ARE REQUIRED
  18. 18. KEY PARTNERS THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL
  19. 19. COST $TRUCTURE DESCRIBING THE COSTS OF A BUSINESS MODEL
  20. 20. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM
  21. 21. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels
  22. 22. CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
  23. 23. THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
  24. 24. USING THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS building block building block building block building block k building bloc KEY CHANNELS RESOURCES building block building ock building bl COST $TRUCTURE REVENUE $TREAMS building bloc k building block building bloc k
  25. 25. artistic feel theater & & opera visitors atmosphere stage & manage artistic circus spectacle & without lions higher ticket logistics prices CIRQUE DU SOLEIL
  26. 26. e stage & manag spectacle & logistics theater & opera visitors artistic circus artistic feel & without lions atmosphere higher ticket prices
  27. 27. the business model canvas PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS e stage & manag theater & spectacle & opera visitors logistics artistic KEY circus DISTRIBUTION s RESOURCES without lion CHANNELS artistic feel & atmosphere COST STRUCTURE REVENUE STREAMS higher ticket prices
  28. 28. n business model ??? s ketch the amazo illustrations.fr
  29. 29. wi th s3 ? rf.snoitartsulli
  30. 30. (IT)
Infrastructure
Services
are
 Amazon.com’s
big
strategic
bet!
  31. 31. pe busines s model ??? sketch the sky illustrations.fr
  32. 32. Niklas Zennström
  33. 33. re with telco ! compa rf.snoitartsulli
  34. 34. other m odel ! us draw yet an let what else ? rf.snoitartsulli
  35. 35. how much did the coffee price change for Swiss households over the last couple of years?
  36. 36. 5 steps of business model design !" #" %" $" &" !! "#$%&'(#)#*'$+,-) !! 2$$#$$) !! (&2',$30&/)0,) !! 3.&,),#5)/0"#1) !! %0//.,'%23#) (.$',#$$)/0"#1) $3&#,-34$)2,") '/7&08#/#,3$)9) ',30)2)7&0:#%3) 9)'/71#/#,3) 5#26,#$$#$) 0770&3.,'+#$)) &02"/27) to be continued ...
  37. 37. business model r evi ew ✓ common language ✓ 9 blocks ✓ managing as designing ✓ 5 design steps
  38. 38. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM

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