1.
us ines s mo del
b
ca nvas
ac ourse prepared
by ale x osterwalder
ur
and yves pigne

2.
more ...

3.
e-business
ser vice design
scenario & storytelling
tas k analysis
p rototyping
m service t o business
fro alization
blue print & visu
busine ss process
ness model innovation
busi
business m odel canvas
‣ el design
bu siness mod

4.
the business model
phenomena requires
new analy4cal tools

5.
business model canvas

6.
business
model
^
vas
can

7.
4 areas

8.
HOW WHAT WHO
HOW MUCH

9.
9 blocks

10.
the 9 building blocks of a business model
ings b y JAM
draw

11.
CUSTOMER SEGMENTS
DESCRIBING WHO A COMPANY OFFERS VALUE TO

12.
VALUE PROPOSITIONS
DESCRIBING A COMPANY’S OFFER

13.
CHANNELS
DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS

14.
CUSTOMER RELATIONSHIPS
DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS

15.
REVENUE $TREAMS
DESCRIBING HOW A COMPANY MAKES MONEY

16.
KEY RESOURCES
DESCRIBING WHAT CAPABILITIES ARE REQUIRED

17.
KEY ACTIVITIES
DESCRIBING WHAT ACTIVITIES ARE REQUIRED

18.
KEY PARTNERS
THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL

19.
COST $TRUCTURE
DESCRIBING THE COSTS OF A BUSINESS MODEL

20.
key value customer
activities propositions relationships
key customer
partners segments
cost revenue
structure key distribution streams
resources channels
images by JAM

21.
key value customer
activities propositions relationships
key customer
partners segments
cost revenue
structure key distribution streams
resources channels

22.
CANVAS
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST $TRUCTURE REVENUE $TREAMS

23.
THE BUSINESS MODEL CANVAS
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST $TRUCTURE REVENUE $TREAMS

24.
USING THE BUSINESS MODEL CANVAS
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS
building block
building block building block building block
k
building bloc
KEY CHANNELS
RESOURCES
building block
building
ock
building bl
COST $TRUCTURE REVENUE $TREAMS
building bloc
k building block building bloc
k

25.
artistic feel theater &
& opera visitors
atmosphere stage & manage artistic circus
spectacle & without lions higher ticket
logistics prices
CIRQUE DU SOLEIL

26.
e
stage & manag
spectacle &
logistics
theater &
opera visitors
artistic circus
artistic feel & without lions
atmosphere
higher ticket
prices

27.
the business model canvas
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
e
stage & manag
theater &
spectacle &
opera visitors
logistics
artistic
KEY circus DISTRIBUTION
s
RESOURCES
without lion CHANNELS
artistic feel &
atmosphere
COST STRUCTURE REVENUE STREAMS
higher ticket
prices

28.
n business model ???
s ketch the amazo
illustrations.fr

29.
wi th s3 ?
rf.snoitartsulli

30.
(IT) Infrastructure Services are
Amazon.com’s big strategic bet!

31.
pe busines s model ???
sketch the sky
illustrations.fr

32.
Niklas
Zennström

33.
re with telco !
compa
rf.snoitartsulli

34.
other m odel !
us draw yet an
let
what else
?
rf.snoitartsulli

35.
how much did the coffee
price change for Swiss
households over the last
couple of years?

36.
5 steps of business model design
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to be continued ...

37.
business
model
r evi ew ✓ common language
✓ 9 blocks
✓ managing as designing
✓ 5 design steps

38.
key value customer
activities propositions relationships
key customer
partners segments
cost revenue
structure key distribution streams
resources channels
images by JAM