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us ines s mo del
b
ca nvas

ac ourse prepared
by ale x osterwalder
               ur
and yves pigne
more ...
e-business
ser  vice design
scenario &    storytelling
 tas k analysis
 p rototyping
      m service t o business
 fro    ...
the
business
model

phenomena
requires

new
analy4cal
tools
business
model
canvas
business
 model
      ^
    vas
 can
4 areas
HOW   WHAT         WHO




        HOW
MUCH
9 blocks
the 9 building blocks of a business model




                    ings b y JAM
               draw
CUSTOMER SEGMENTS




DESCRIBING WHO A COMPANY OFFERS VALUE TO
VALUE PROPOSITIONS




DESCRIBING A COMPANY’S OFFER
CHANNELS




DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS
CUSTOMER RELATIONSHIPS




DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS
REVENUE $TREAMS




DESCRIBING HOW A COMPANY MAKES MONEY
KEY RESOURCES




DESCRIBING WHAT CAPABILITIES ARE REQUIRED
KEY ACTIVITIES




DESCRIBING WHAT ACTIVITIES ARE REQUIRED
KEY PARTNERS




THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL
COST $TRUCTURE




DESCRIBING THE COSTS OF A BUSINESS MODEL
key       value          customer
            activities   propositions      relationships




     key                   ...
key       value          customer
            activities   propositions      relationships




     key                   ...
CANVAS
  KEY               KEY          VALUE         CUSTOMER          CUSTOMER
PARTNERS         ACTIVITIES   PROPOSITION...
THE BUSINESS MODEL CANVAS
  KEY               KEY          VALUE         CUSTOMER          CUSTOMER
PARTNERS         ACTIV...
USING THE BUSINESS MODEL CANVAS
     KEY                 KEY                VALUE          CUSTOMER             CUSTOMER
 ...
artistic feel                                                        theater &
          &                                ...
e
 stage & manag
   spectacle &
     logistics



                                        theater &
                      ...
the business model canvas
PARTNER              KEY         OFFER           CUSTOMER          CUSTOMER
NETWORK           AC...
n business model ???
s ketch the   amazo




                                           illustrations.fr
wi th s3 ?
             rf.snoitartsulli
(IT)
Infrastructure
Services
are

Amazon.com’s
big
strategic
bet!
pe busines s model ???
sketch the sky




                                        illustrations.fr
Niklas
Zennström
re with telco !
                   compa
rf.snoitartsulli
other m odel !
                       us draw yet an
                   let




                                  what els...
how much did the coffee
 price change for Swiss
households over the last
    couple of years?
5 steps of business model design




!"                  #"                   %"                $"                 &"



!...
business
        model

r evi ew ✓ common language
        ✓ 9 blocks
        ✓ managing as designing
        ✓   5 design...
key       value          customer
            activities   propositions      relationships




     key                   ...
Business Model
Business Model
Business Model
Business Model
Business Model
Business Model
Business Model
Business Model
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Business Model

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/krvUW } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/krvUW } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/krvUW } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Download or read that Ebooks here ... ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
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Business Model

  1. 1. us ines s mo del b ca nvas ac ourse prepared by ale x osterwalder ur and yves pigne
  2. 2. more ...
  3. 3. e-business ser vice design scenario & storytelling tas k analysis p rototyping m service t o business fro alization blue print & visu busine ss process ness model innovation busi business m odel canvas ‣ el design bu siness mod
  4. 4. the
business
model
 phenomena
requires
 new
analy4cal
tools
  5. 5. business
model
canvas
  6. 6. business model ^ vas can
  7. 7. 4 areas
  8. 8. HOW WHAT WHO HOW
MUCH
  9. 9. 9 blocks
  10. 10. the 9 building blocks of a business model ings b y JAM draw
  11. 11. CUSTOMER SEGMENTS DESCRIBING WHO A COMPANY OFFERS VALUE TO
  12. 12. VALUE PROPOSITIONS DESCRIBING A COMPANY’S OFFER
  13. 13. CHANNELS DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS
  14. 14. CUSTOMER RELATIONSHIPS DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS
  15. 15. REVENUE $TREAMS DESCRIBING HOW A COMPANY MAKES MONEY
  16. 16. KEY RESOURCES DESCRIBING WHAT CAPABILITIES ARE REQUIRED
  17. 17. KEY ACTIVITIES DESCRIBING WHAT ACTIVITIES ARE REQUIRED
  18. 18. KEY PARTNERS THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL
  19. 19. COST $TRUCTURE DESCRIBING THE COSTS OF A BUSINESS MODEL
  20. 20. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM
  21. 21. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels
  22. 22. CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
  23. 23. THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST $TRUCTURE REVENUE $TREAMS
  24. 24. USING THE BUSINESS MODEL CANVAS KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS building block building block building block building block k building bloc KEY CHANNELS RESOURCES building block building ock building bl COST $TRUCTURE REVENUE $TREAMS building bloc k building block building bloc k
  25. 25. artistic feel theater & & opera visitors atmosphere stage & manage artistic circus spectacle & without lions higher ticket logistics prices CIRQUE DU SOLEIL
  26. 26. e stage & manag spectacle & logistics theater & opera visitors artistic circus artistic feel & without lions atmosphere higher ticket prices
  27. 27. the business model canvas PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS e stage & manag theater & spectacle & opera visitors logistics artistic KEY circus DISTRIBUTION s RESOURCES without lion CHANNELS artistic feel & atmosphere COST STRUCTURE REVENUE STREAMS higher ticket prices
  28. 28. n business model ??? s ketch the amazo illustrations.fr
  29. 29. wi th s3 ? rf.snoitartsulli
  30. 30. (IT)
Infrastructure
Services
are
 Amazon.com’s
big
strategic
bet!
  31. 31. pe busines s model ??? sketch the sky illustrations.fr
  32. 32. Niklas Zennström
  33. 33. re with telco ! compa rf.snoitartsulli
  34. 34. other m odel ! us draw yet an let what else ? rf.snoitartsulli
  35. 35. how much did the coffee price change for Swiss households over the last couple of years?
  36. 36. 5 steps of business model design !" #" %" $" &" !! "#$%&'(#)#*'$+,-) !! 2$$#$$) !! (&2',$30&/)0,) !! 3.&,),#5)/0"#1) !! %0//.,'%23#) (.$',#$$)/0"#1) $3&#,-34$)2,") '/7&08#/#,3$)9) ',30)2)7&0:#%3) 9)'/71#/#,3) 5#26,#$$#$) 0770&3.,'+#$)) &02"/27) to be continued ...
  37. 37. business model r evi ew ✓ common language ✓ 9 blocks ✓ managing as designing ✓ 5 design steps
  38. 38. key value customer activities propositions relationships key customer partners segments cost revenue structure key distribution streams resources channels images by JAM

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