MACBET Journal Project - The Book


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Gençlik Katılımı Derneği Başkanı Onur Oğuz Dellal tarafından, 09 - 15 Ocak 2012 tarihleri arasında düzenlenen "Advanced Journalism and Media Training - MACBET" projesi kapsamında hazırlanmıştır.

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MACBET Journal Project - The Book

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  2. 2. Yasal Uyarı:Gençlik Katılımı ve Kültürlerarası Diyalog Derneği tarafından AB Gençlik Programları Eylem 3.1.2Eğitim ve Ağ Kurma Programı “Advanced Journalism and Media Training / MACBET (İleriGazetecilik ve Medya Eğitimi)” Projesi kapsamında hazırlanmıştır. Bu proje T.C. Başbakanlık DPTAB Eğitim ve Gençlik Programları Merkezi Başkanlığı ( Gençlik Programıkapsamında ve Avrupa Komisyonundan sağlanan hibeyle gerçekleştirilmiştir. Ancak burada yer alangörüşlerden AB Eğitim ve Gençlik Programları Merkezi Başkanlığı veya Avrupa Komisyonu sorumlututulamaz. 2
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  4. 4. INDEXPreface.............................................................................................................................................. 5Organization in charge of the Project - YPIDA ............................................................................ 7Organization Team ....................................................................................................................... 15Youth in Action Programme and Action 3.1.2 .......................................................................... 16MACBET Project Schedule ............................................................................................................ 25What is MACBET? ......................................................................................................................... 26Speech of Mayor of Kecioren ....................................................................................................... 37Changing Technologies and Social Media.................................................................................. 41Journalism and Social Media ...................................................................................................... 61Project Countries, Organizations and Participants .................................................................... 75MACBET Sessions ........................................................................................................................ 104Workshops................................................................................................................................... 105Thematic Sessions ....................................................................................................................... 137Discussions .................................................................................................................................. 166What we have done? .................................................................................................................. 206Gallery.......................................................................................................................................... 222Thematic Presentation ............................................................................................................... 228 4
  5. 5. PrefaceAs the Youth Participation and Intercultural Dialogue Association, wevecarried out Youth in Action Program projects approximately for fouryears. Since its the age of information and communication and onlinetechnologies and digital platforms have gained a great importance, weveshifted our focus on digital platforms as the Youth Participation andIntercultural Dialogue Association.Why the digital platforms are so important for us?To answer this question, we think that it is useful to have a look at the statistics below.Across the globe;Reaching 50 MILLION users was possible for telephone took 75 years, 38 for radio, 13 for TV, 4 forinternet, 3 for smart phones, and only 2 years for tablet PCs.The worldwide internet usage has reached;16 million in 1995, 360 million in 2000, 2 billion and 950 million in 2011.If we create a new title for Social Media, the statistics below are spectacular.Facebook; Facebook is called the 3rd most crowded country of the world with its 800 million users.Monthly average usage is 15 hours and 33 minutes. In another words, its 2 working days.30 million of 35 million internet users in Turkey have a Facebook account.Youtube; Length of the videos being uploaded every minute: 48 hours, Number of the videos beingwatched everyday: 2 billionTwitter; Number of users: 225 million, Daily tweets: 250 millionFlickr; Number of photos being uploaded every day: 4.5 million, Total number of photos: 6 billionInstagram; This system which have been created by 4 people have 14 million users, Number of photosuploaded every second: 60Linkedin; Number of users: 147 million, More than %40 of its users are professional managers. 5
  6. 6. These striking statistics are enough to tell us the importance of digital media.In pursuit of grasping this importance, weve discussed issues such as "new media technologies, socialmedia, ways of forming a cooperation among young journalists, effects of media on politics, religionand culture, internet limitations that shows difference between different countries, media ethics andhuman rights" drawing attention on the statistics above with our project MACBET that we heldbetween 09-15 January 2012 in the capital of Turkey, Ankara together with young journalists andmedia members from 16 countries. Weve made field visits to Directorate General of Press andInformation and TRT (Turkish Radio and Television Association) which are important institutions inthe field of press and media. Weve cooperated with the Media Association and made effectivepresentations. Weve carried out our opening and closing ceremonies succesfully with the support ofKeçiören Municipality of Ankara. Our participants also carried out workshops with effectivepresentations and works, and we completed our project sharing many information and experiences.As the Youth Participation and Intercultural dialogue Association, the book that weve prepared aspart of the project MACBET that weve carried out has been prepared to show you the activities donewithin the scope of the project, project outcomes, works carried out by our association and the currentplace of digital platforms in our lives.We welcome you all to our association who want to work on digital platforms and have new projectideas to make real. Onur Oğuz Dellal YPIDA President 6
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  17. 17. GENERAL INFORMATION ABOUT YOUTH IN ACTION PROGRAMMEBy Decision N° 1719/2006/EC of 15 November 2006, the European Parliament and theCouncil adopted the Youth in Action Programme for the period 2007 to 2013 which putinto place the legal framework to support nonformal learning activities for young people.The Youth in Action Programme aims to respond at European level to the needs of youngpeople from adolescence to adulthood. It makes an important contribution to the acquisitionof competences through nonformal learning as well as to the promotion of young peoplesactive participation in society.It supports the new youth policy framework for European Cooperation in the youth fieldadopted in 2009, which outlines a cross-sectoral approach to youth issues with a view notonly to creating more and equal opportunities for all young people in education and in thelabour market ("employability dimension") but also to promoting the active engagement,social inclusion and solidarity of all young people ("participation dimension").It also contributes to supporting the Youth on the Move flagship initiative of the EU 2020Strategy4 which puts young people at the centre of the EUs agenda to create an economybased on knowledge, innovation, high levels of education and skills, adaptability andcreativity, inclusive labour markets and active involvement in society.Finally, Youth in Action also fits into the context of the new EU competences conferred bythe Lisbon Treaty (article 165 (2)), which calls the European Union to encourage theparticipation of young people in democratic life in Europe.The Youth in Action Programme builds on the experience of the previous Youth for EuropeProgramme (l989-1999), the European Voluntary Service (1996-1999) and the YOUTHProgramme (2000-2006). It has been adopted after wide consultation with the differentstakeholders in the youth field. An interim evaluation of the YOUTH Programme wascarried out in 2003, receiving input from a wide variety of specialists, stakeholders andindividuals involved in the Programme. An ex ante evaluation was also used in puttingtogether the Youth in Action Programme. 17
  18. 18. 1. What are the objectives, the priorities and the important features of the Youth in ActionProgramme?ObjectivesThe general objectives stated in the legal basis of the Youth in Action Programme are to: • promote young people’s active citizenship in general and their European citizenship in particular • develop solidarity and promote tolerance among young people, in particular in order to foster social cohesion in the European Union • foster mutual understanding between young people in different countries • contribute to developing the quality of support systems for youth activities and the capabilities of civil society organisations in the youth field • promote European cooperation in the youth field.PrioritiesThese general objectives shall be implemented at project level, taking into considerationpermanent priorities and annual priorities.Permanent prioritiesEuropean citizenshipMaking young people aware that they are European citizens is a priority of the Youth inAction Programme. The objective is to encourage young people to reflect on European topicsand to involve them in the discussion on the construction and the future of the EuropeanUnion. On this basis, projects should have a strong European dimension and stimulatereflection on the emerging European society and its values.European dimension is a broad conceptual term. To reflect this, a Youth in Action projectshould offer young people the opportunity to identify common values with other youngpeople from different countries in spite of their cultural differences.Projects should also stimulate young people to reflect on the essential characteristics ofEuropean society and, above all, encourage them to play an active role in their communities.To feel European, young people must become aware of the fact that they play a role in theconstruction of the current and future Europe. Therefore, a project with a Europeandimension should not only discover Europe, but also - and most importantly - aim to buildit.Participation of young peopleA main priority of the Youth in Action Programme is the active participation of youngpeople in their daily life. The overall aim is to encourage young people to be active citizens.Participation takes the following dimensions, as laid down in the Council Resolution on thecommon objectives for participation by and information for young people: • to increase the participation by young people in the civic life of their community • to increase participation by young people in the system of representative democracy • to provide greater support for various forms of learning to participate. 18
  19. 19. Projects funded under the Youth in Action Programme should reflect these three dimensionsby using participatory approaches as a pedagogical principle for project implementation.The following points highlight key principles of participatory approaches in Youth in Actionprojects: • offering space for inter-action of participants, avoid passive listening • respect for individual knowledge and skills • ensuring influence over project decisions, not simply involvement • participation is a learning process as much as an outcome • an approach and attitude rather than a specific set of technical skills.Participatory approaches emphasise behavioural principles. These include: • reversing the traditional roles of outside ‘experts’ (a reversal of learning - from extracting to empowering) • facilitating young people to undertake their own analysis (handing over the stick) • self-critical awareness by facilitators • the sharing of ideas and information.Participatory techniques are not just tools. The participatory approach is also a state ofmind, an attitude.In a broad sense, this priority should be seen as a key method which will enable youngpeople to take an active part in any Youth in Action project at all stages of its development.In other words, young people should be consulted and be part of the decision makingprocess that may affect their projects.Moreover, the Youth in Action Programme encourages young people to get involved inprojects that have a positive impact for the community in general.Cultural diversityThe respect for cultural diversity together with the fight against racism and xenophobia arepriorities of the Youth in Action Programme. By facilitating joint activities of young peoplefrom different cultural, ethnic and religious backgrounds, the Programme aims to developthe intercultural learning of young people.As far as the development and implementation of projects are concerned, this means thatyoung people participating in a project should become aware of its intercultural dimension.The project should stimulate awareness and reflection on the differences in values. Youngpeople should be supported to respectfully and sensitively challenge viewpoints thatperpetuate inequality or discrimination. Furthermore, intercultural working methodsshould be used to enable project participants to participate on an equal basis.Inclusion of young people with fewer opportunitiesAn important priority for the European Union is to give access to all young people,including young people with fewer opportunities, to the Youth in Action Programme.Young people with fewer opportunities are young people that are at a disadvantagecompared to their pers because they face one or more of the situations and obstaclesmentioned in the non-exhaustive list below. In certain contexts, these situations or obstaclesprevent young people from having effective access to formal and non-formal education,trans-national mobility and participation, active citizenship, empowerment and inclusion insociety at large. 19
  20. 20. • Social obstacles: young people facing discrimination because of gender, ethnicity, religion, sexual orientation, disability, etc.; young people with limited social skills or anti-social or risky sexual behaviours; young people in a precarious situation; (ex- )offenders, (ex-)drug or alcohol abusers; young and/or single parents; orphans; young people from broken families. • Economic obstacles: young people with a low standard of living, low income, dependence on social welfare system; in long-term unemployment or poverty; young people who are homeless, young people in debt or with financial problems. • Disability: young people with mental (intellectual, cognitive, learning), physical, sensory or other disabilities. • Educational difficulties: young people with learning difficulties; early school-leavers and school dropouts; lower qualified persons; young people with poor school performance. • Cultural differences: young immigrants or refugees or descendants from immigrant or refugee families; young people belonging to a national or ethnic minority; young people with linguistic adaptation and cultural inclusion problems. • Health problems: young people with chronic health problems, severe illnesses or psychiatric conditions; young people with mental health problems. • Geographical obstacles: young people from remote or rural areas; young people living on small islands or peripheral regions; young people from urban problem zones; young people from less serviced areas (limited public transport, poor facilities, abandoned villages).Youth groups and organisations should take appropriate measures to avoid exclusion ofspecific target groups. However, it is possible that young people confronted by one specificsituation or obstacle face a disadvantage compared to their peers in one country or region,but not in another one.The Youth in Action Programme is a Programme for all, and efforts should be made toinclude young people with special needs.Beyond accessibility to all, the Youth in Action Programme also aims at being a tool toenhance the social inclusion, active citizenship and employability of young people withfewer opportunities and to contribute to social cohesion at large.An Inclusion Strategy has been designed for the Youth in Action Programme, as thecommon framework to support the efforts and Actions which the Commission, MemberStates, National and Executive Agencies and other organisations undertake to makeinclusion a priority in their work. 20
  21. 21. Annual prioritiesIn addition to the above-mentioned permanent priorities, annual priorities may be fixedfor the Youth in Action Programme and communicated on the Commission, ExecutiveAgency and National Agencies websites.For 2012, the annual priorities are the following: • projects aimed at promoting young peoples commitment towards a more inclusive growth, and notably: o projects tackling the issue of youth unemployment as well as projects aimed at stimulating unemployed young peoples mobility and active participation in society. A strong priority will be placed throughout the Actions of the Programme to ensuring access to unemployed young people to all the opportunities that it offers o projects addressing the issue of poverty and marginalisation and encouraging young peoples awareness and commitment to tackling these issues for a more inclusive society. In this context, special emphasis shall be placed in particular on the inclusion of young migrants, disabled young people, and where relevant Roma youth • projects stimulating young people’s spirit of initiative, creativity and entrepreneurship, employability, in particular through youth initiatives • projects promoting healthy behaviours, in particular through the promotion of the practice of outdoor activities and grassroots sport, as a means to promote healthy lifestyles as well as to foster social inclusion and the active participation of young people in society • projects aimed at raising young peoples awareness and mobilization in tackling global environmental challenges and climate change thus encouraging the development of "green" skills and behaviours among young people and youth workers and their commitment to a more sustainable growth.Important features of the Youth in Action ProgrammeThe following features of the Programme deserve special attention. Some of them arepresented in more detail on the Commission website.Non-formal learningThe Youth in Action Programme provides important opportunities for young people toacquire competences. Therefore it is a key instrument for non-formal and informal learningin a European dimension.Non-formal learning refers to the learning which takes place outside formal educationalcurriculum. Non-formal learning activities involve people on a voluntary basis and arecarefully planned, to foster the participants personal, social and professional development.Informal learning refers to the learning in daily life activities, in work, family, leisure, etc. Itis mainly learning by doing. In the youth sector, informal learning takes place in youth andleisure initiatives, in peer group and voluntary activities etc. 21
  22. 22. Non-formal and informal learning enables young people to acquire essential competencesand contributes to their personal development, social inclusion and active citizenship,thereby improving their employment prospects. Learning activities within the youth fieldprovide significant added value for young people as well as for the economy and society atlarge such as capacity-building of organisations, benefits for communities, systems andinstitutions.Non-formal and informal learning activities within the Youth in Action Programme arecomplementary to the formal education and training system. They have a participative andlearner-centred approach, are carried out on a voluntary basis and are therefore closelylinked to young peoples needs, aspirations and interests. By providing an additional sourceof learning and a route into formal education and training, such activities are particularlyrelevant to young people with fewer opportunities.A high-quality non-formal learning dimension is a key-aspect of all projects supported bythe Youth in Action Programme. This is notably reflected in the award criteria of thedifferent Actions and sub-Actions, the supportive approach of the Commission, ExecutiveAgency and National Agencies towards the target groups of the Programme, the definitionof rights and responsibilities in European Voluntary Service, and, finally, the emphasis puton recognition of the non-formal learning experience.Projects funded by the Youth in Action Programme have to adhere to the non-formallearning principles. These are: • learning in non-formal contexts is intended and voluntary • education takes place in a diverse range of environments and situations for which training and learning are not necessarily the sole or main activity • the activities may be staffed by professional learning facilitators (such as youth trainers/workers) or volunteers (such as youth leaders or youth trainers) • the activities are planned but are seldom structured by conventional rhythms or curriculum subjects • the activities usually address specific target groups and document learning in a specific, field oriented way. 22
  23. 23. Action 3.1.2 - Training and Networking project with Neighbouring PartnerCountriesA Training and Networking project can be of two types: • a project promoting exchanges, cooperation and training in the field of youth work. It will be developed with a view to implementing an Activity which supports capacity-building and innovation among promoters, as well as the exchange of experience, expertise and good practice among those who are involved in youth work • a project leading to the development of further projects under the Youth in Action Programme. It will be developed with a view to implementing an Activity which helps all potential promoters to prepare and develop new projects under the Youth in Action Programme, notably by ensuring support and know-how for the development of the projects; support for partner-finding; tools and means to improve the quality of the projects.The project has three phases: • planning and preparation • implementation of the Activity • evaluation (including reflection on a possible follow-up).Non-formal learning principles and practice are reflected throughout the project.Training and Networking ActivityA Training and Networking (T&N) Project is developed with a view to implementing one ofthe following Activities:Job Shadowing (Practical learning experience) − A short stay with a partner organisation inanother country with the aim of exchanging good practice, acquiring skills and knowledgeand/or building long-term partnerships through participative observation.Feasibility Visit − A short meeting with potential partners to explore and/or prepare for apotential transnational project. Feasibility meetings aim to improve and develop existingcooperation and/or to prepare a future Project within the Youth in Action Programme.Evaluation Meeting − A meeting planned with partners, aiming to evaluate past meetings,seminars, training courses. These meetings help partners to evaluate and discuss potentialfollow-up after undertaking a common project.Study Visit − An organised study programme, for a short period, that offers a view of youthwork and/or youth policy provisions in one host country. Study visits focus on a theme andconsist of visits and meetings to different projects and organisations in a chosen country.Partnership-building Activity − An event organised with a view to allowing participants tofind partners for transnational cooperation and/or for project development. Partnership-building Activity brings together potential partners and facilitates the development of newprojects around a chosen topic and/or an Action of the Youth in Action Programme. 23
  24. 24. Seminar − An event organised to provide a platform for discussion and exchange of goodpractice, based on theoretical inputs, around a chosen theme or themes which are relevantto the youth work field.Training Course − An educational learning programme on specific topics, aiming toimprove participants’ competences, knowledge, skills and attitudes. Training courses lead tohigher quality practice in youth work in general and/or, specifically, Youth in Actionprojects.Networking − Combination or series of Activities aiming to create new networks, or tostrengthen and widen existing networks under the Youth in Action Programme.YouthpassEvery person who has taken part in a Youth in Action project under Action 1.1, Action 1.2,Action 3.1 (Youth Exchanges and Training Courses), Action 2, and Action 4.3 (TrainingCourses) is entitled to receive a Youthpass Certificate, which describes and validates thenon-formal and informal learning experience and outcomes acquired during the project.Issuing a Youthpass Certificate supports learning processes within the Youth in Actionprojects and enhances the quality of the projects. More support can be found in theYouthpass Guide and other educational publications, available at Youthpass Certificates have a common structure, a coherent layout, and contain thefollowing information: • personal details about the participant • general description of the relevant Action of the Programme • key information concerning the project and the activities realised by the participant • description and assessment of the participants learning outcome during the project.Through Youthpass, the European Commission ensures that participation in the Programmeis recognised as an educational experience and a period of non-formal learning andinformal learning. This document can be of great benefit for the personal, futureeducational or professional pathway of the participant.Each beneficiary of a Youth in Action grant under the Actions concerned is responsible for: • informing all participants involved in the project that they are entitled to receive a Youthpass Certificate • issuing such Certificates to all participants who request one.These obligations are specified in the model of grant agreement between the beneficiary andthe relevant National or Executive Agency.The technical solution for beneficiaries to issue Youthpass Certificates is available 24
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  37. 37. Speech of Mayor of KeciorenMr. Mustafa AK 37
  38. 38. Değerli katılımcılar;İnternetin icadı ve sosyal medyanın bu kadar yaygınkitleler tarafından kullanımı, matbaanın icadı kadarönemli ve toplumları, ülkeleri, insanları etkileyen birgelişmedir. Radyo 38 yılda, televizyon13 yılda veinternet 4 yılda 50 milyon kullanıcı sayısına ulaştı.Facebook ise ilk 9 ayda 100 milyon kullanıcıyaulaşmıştır.2000 yılında dünya nüfusunun 20 de 1 i internet kullanıcısıyken günümüzde dünya nüfusunun3 te 1 i internet kullanıcısıdır. Son 10 yılda hem ülkemiz hem dünya bu alanda çok ciddi birilerleme kaydetmiştir. 1977–1998 arasında doğan kuşağın yüzde 96’sı sosyal ağlara üye.Ülkemizde internet kullanıcı sayısı 35 milyonun üzerinde. 35 milyonun 30 milyonuFacebooka üyeyken, %94,9 u en az bir sosyal paylaşım sitesine üye. İnternet kullanıcılarıartık sadece gençler değil. Ülkemiz nüfusunun %45’i kadın, erkek, genç, yaşlı, çocuk…Kısacası herkes internet kullanıyor. Artık hayatımızda “Sosyal Medya” var. Sosyal Medyadiğer medya araçlarına göre daha hızlı, daha şeffaf, daha yaygın, daha etkileşimli bir mecra.İnternet teknolojisinin “ağ” oluşturma ve insanları birbirine bağlama (connect) özellikleriyleyeni kamusal alanlar ortaya çıkmaktadır. Böylesine güçlü bir rolü yanında, teknolojinininsanları, sosyal hayattan “dışlama” özelliğiyle de, eğlence dünyasına dahil ederek bireyleribirer pasif izleyiciler haline getirdiği şeklinde olumsuz özellikleri de mevcuttur. Buradaönemli olan husus internet ve sosyal medyanın nasıl bireyler ve toplum için faydalı olarakkullanılabileceğidir. Yeni bir sosyal alan olarak internetin günümüzde “sosyal topluluk”oluşturmadaki gücü neredeyse kanıtlanmıştır. İnternetin topluluk oluşturma gerçeğindenhareketle, bir “kamu menfaati” olarak hizmet ettiği ya da edeceği de şüphesizdir. 38
  39. 39. Biz Keçiören Belediyesi olarak sosyal medyayı aktif bir şekilde kullanıyor, kurumsal olaraksosyal medyada yer alıyoruz. İlk adımı 7 ay önce attığımızda işe sosyal medya iletişimstratejimizi oluşturarak başladık. Türkiyede ilk olarak belediyecilik ve sosyal medyaörneklemini ortaya koyduk. Gerek Facebookta gerek Twitterda gerek Youtubeta sadecemesajlarımızı iletmek için değil; tek taraflı bir iletişim için değil; çift taraflı bir iletişimkurmak için varız. Vatandaşlarımızın sosyal mecralardan gelen düşüncelerini, isteklerinidinliyor, raporluyor ve yanıtlıyoruz. Aynı zamanda belediyemizin birçok etkinliğini, yapmışolduğumuz çalışmalarımızı, projelerimizi günlük olarak takipçilerimizle paylaşıyoruz.Vatandaşlarımızın belediyemizin hizmetlerinden ve faaliyetlerinden daha hızlı bir şekildehaberdar olmalarını sağlıyoruz. Aynı zamanda sosyal medya, bize bireylerin, toplumungündemini, düşüncelerini çok daha kolay bir şekilde takip etmemize yarıyor.Takipçilerimizden gelen istek ve düşüncelerle kendimizi, hizmetlerimizi geliştirebiliyoruz.Biz daha çok Ankara ve Keçiörendeki halkımızla etkileşime girmeyi önemsiyoruz amateknoloji öyle bir şey ki zaman, mekan tanımıyor. Hepimizi üzüntüye sokan Van depremiyaşandığı zaman Amerika, Romanya, Brezilya, Meksika gibi birçok ülkeden insanlar bizimFacebook sayfamıza kendi dillerinde acınızı paylaşıyoruz, sizin için dua ediyoruz yazdılar.Van depremi sonrasında sosyal medya üzerinden yardım kampanyası başlattık ve bukampanyamız takipçilerimiz tarafından çok ciddi bir karşılık buldu. Hakeza Filistine yapmışolduğumuz bir ziyaret sonrasında Filistinli kardeşlerimiz Facebook sayfamıza düşüncelerini,duygularını, sevgilerini yansıttılar.Global anlamda insanlarla etkileşime girerken yerel anlamda da sosyal medyadanfaydalanıyoruz. Oluşturduğumuz network (sosyal ağ) sayesinde başka şehirlerde yaşayanKeçiörenli hemşerilerimizle de bağı koparmıyor onlarla da iletişim kuruyoruz. 39
  40. 40. Sosyal medyada bizi takip edenlerin yüzde 50 si gençleri oluştururken diğer yaş gruplarındanda birçok takipçimiz bulunmakta. Bunların arasında engelli vatandaşlarımız da var, engellivatandaşlarımız bize Facebook üzerinden evlerinden ulaşabiliyor. Bir iletişim köprüsükurulup engelli vatandaşlarımızın sorunlarına yönelik belediye çalışmalarımızıgeliştirebiliyoruz.Belediye faaliyetlerimizi, seminer, konferans, panel vb. etkinliklerimizi, etkinlik öncesindetakipçilerimize duyurarak etkinliklere katılımları ve bilinirliliği artırabiliyoruz. Mesajlarımızsosyal medya sayesinde bireylere, bireylerin paylaşımı sayesinde ise daha geniş kitlelereulaşabiliyor. Vatandaşlarımız Facebook sayfamız üzerinden nikah rezervasyon, evrak takip,vergi borcu ödeme vb. e-belediye uygulamalarımıza ulaşabiliyorlar. Sosyal medya sayesindebasın bültenlerimizi ve mesajlarımızı daha fazla sayıda basın mensubuna, gazetecilere,geleneksel medyanın aktörlerine ulaştırabiliyoruz. İşin birde bu boyutu var tabi ki...En önemlisi gençlerimizle, vatandaşlarımızla, basın mensuplarıyla daha samimi daha içten birçift taraflı iletişimi tesis edebiliyor, bütün çalışmalarımızda da olduğu gibi insan merkezli birşekilde, kent hayatında kaliteyi artırmaya yönelik sosyal medya faaliyetlerimizi, internettabanlı halkla ilişkiler faaliyetlerimizi yürütüyoruz.Bütün bu aktivitelerin temelinde halkımıza daha iyi hizmet götürebilme çabamız vardır.Sosyal medyayı, sağlıklı bir iletişim aracı olarak bundan sonra da daha aktif bir şekildekullanmaya devam edeceğiz. Bugün burada söz konusu edilen projenin de amacına ulaşmasınıtemenni ediyorum. Genç arkadaşlarımıza başarılar diliyor ve her gün tesir alanı daha dagenişleyen sosyal medyanın yalnızca insanların huzur ve mutluluğuna hizmet etmesidileğiyle, hepinizi içtenlikle selamlıyorum. 40
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  61. 61. THE A NEWS TV CHANNEL Mr. Hıdır GEVIS Director of Social Media TV ShowJOURNALISM AND SOCIAL MEDIA 61
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  77. 77. Projekte Vullnetare Nderkombetare (PVN) is an organization thatpromotes peace through voluntary work and exchanges volunteers allover the world. It is part of the Service Civil International (SCI)network and shares the same aims and values. Besides the cooperationwith SCI, PVN fulfils the aim of its foundation by organising social,ecological and cultural activities and involving everyone who wants thechange and wants to be part of this change. PVN is working especially to solve the Albanianproblems such as protecting the environment, integrate the migrated communities from rural areas,working with social disadvantaged people, and raise awareness towards youth in solving theproblems of our community.Our vision: a world in peace with clean environment and healthy society, where the Human Rightsare respected.Our mission: we are an organization that works for a healthy society in collaboration with differentpartners to encourage public awareness and its involvement into voluntary activities.The activity areas of PVN are: • Coordination of volunteers exchange in local and international level • Organizing workshops and trainings for organization development, voluntary work camps and values that we promote • Organization and implementation of voluntary work camps within the following three categories:1. Physical work, such as building and restoration in the area of environment, archeology,agriculture, etc;2. Social work most commonly with children or people with handicaps and/or living in a difficultsocial environment;3. Work/study where work and learning opportunities are integrated. • Informing and involving the community for voluntary projects and activities in Albania • Promoting our aims and activities in the community • Cooperating with all organizations and institutions that share the same values with PVN. 77
  78. 78. AUSTRIAThe International Center for New Media MATHIAS HAAS 78
  79. 79. Who we areA Non Profit Organization, seated in Salzburg-Austria, workingthroughout 34 European Countries and networking around the world.FunctionWe are running programs and projects in the field of analysis, supportand training for the development of New Media content and markets.HistoryICNM – the International Center for New Media was founded as an independent association inNovember 2002.In 1997 an initiative to promote Austrian multimedia producers was established as the PrixMultiMediaArt which became the Austrian State Prize in the following years. The “Staatspreis fürMultimedia & e-Business” henceforth has been the explicit benchmark for all Austrian producers.The EUROPRIX was started by the Austrian EU-presidency in 1998 as an EU member states initiativeand was supported by the European Commission DG Enterprise and Information Society,governments of other countries in the European Union and private industries. Its aim was theorganisation of the pan-European Multimedia Content Award. The contest and related activitiescontinue to be organised by the contest office in Salzburg and its partner organisations in majorregions in Europe, in association with leading professional multimedia associations.Over the last years EUROPRIX has established a platform for the development of new mediaindustries in Europe and professional networking of producers and designers. EUROPRIX today isnot a one-time event: It is a strategic project to develop the fast-moving multimedia markets inEurope.As well as the General Contest, ICNM activities stretch to EADiM – the European Academy forDigital Media, EUROPRIX Summer Schools. A number of related activities are also organised by ourEUROPRIX Partners in 26 European Countries.In 2002 the EUROPRIX Top Talent Award kicked off to focus on the young and upcomingmultimedia producers throughout Europe.The increasing worldwide activities incorporated by the World Summit Award and the growingrange of themes treating the most innovative developments made it necessary for ICNM to find anew form of organization and a new home. 79
  81. 81. Transitions (TOL) is a nonprofit organization established tostrengthen the professionalism, independence and impact of thenews media in the post-communist countries of Europe and theformer Soviet Union. We do this through a combination ofjournalism and media training programs, and the publication ofTransitions Online magazine.Journalism & Media TrainingTraining journalists and other media professionals in post-communist Europe and Central Asia hasalways been a key part of TOL’s mission. We run a variety of programs – residential, distancelearning, seminars, internships and coaching – with two main aims: to offer practical journalismtraining, and to help participants either improve existing media outlets or set up new ones.Transitions Online MagazineTransitions Online is an Internet magazine that covers political, social, cultural, and economic issuesin the former communist countries of Europe and Central Asia. The magazine has a strong networkof local contributors, who provide valuable insight into events in the region’s 29 countries.HistoryTOL was established in April 1999, the month after the publication of the final issue of its printpredecessor, Transitions magazine. (The print magazine was first published in 1994 by the OpenMedia Research Institute, a joint venture between Radio Free Europe and the Open Society Institute.)Four of the former print magazine’s staff members established Transitions Online as a means ofkeeping the widely respected, cross-border coverage of the magazine alive.FundingOur training activities would not be possible without the support of our donors, but we also rely onseveral streams of “self-generated” income.Training activities tend to be funded by grants, whichaccount for some 75 percent of TOL’s income. However, the Transitions Online magazine isincreasingly funded by income from membership subscriptions, advertising sponsorship andsyndication. This “self-generated” income accounts for 25 percent of the organization’s revenue,and helps to maintain the editorial independence of the magazine.DonationsTOL recently launched a drive for donations from our readers and supporters. For the past 11 years,our organization has dedicated itself to nurturing the development of a healthy and robust FourthEstate in the former Soviet sphere. But to maintain our crucial ability to help reformers, we coulduse your assistance. We urge you to donate and support our efforts to bring the benefits of a freepress to this crucial part of the world. 81
  83. 83. It is clear that we work on spreading both social peace and dialoguebetween cultures and the peace of non-violence and discardingmilitarized conflicts through many programs and projects.Our Main Current National Project: • Civilization Ambassadors Winter Camp:Annual Winter Camp for two weeks in January & Septmber for non Egyptian youth, touring Egypt ina snap without a Guide or a Map, visiting 5 of Egypt’s top cities, not as an ordinary tourist.Discover the Greco Roman civilization Of Alexandria, wander in the streets of Cairo and witness itsIslamic and Coptic aspects, relax in the Bedouin atmosphere of Siwa, marvel at the greatness ofAncient Egypt in Luxor and Aswan then take a sun tan in Hurghada! • Youth FestivalThe idea of a youth festival emerged, when we noticed the announcements of senior officials and thedifferent authorities in the government; about the chances provided for youth during the pastperiod. So, we decided to confront the officials yearly in an annual meeting, called " Youth Festival ";to dialogue and discuss the issues of youth in general, and according to an annual program, which isprepared by a group of youth (the organizing committee), not the dialogue for the sake of dialogue,but the dialogue for the sake of studying, analyzing, and setting prospects to solve problems of ageneration, that found itself unable to participate as a part among many other parts who imposeditself to speak on the behalf of that generation. • Oyoun Masr Youth ParliamentThis parliament is considered to be a miniature of the legislative parliament, its content expressesthe democracy of the Egyptian youth and their awareness, which provide a bigger opportunity toparticipate in the public work and express the opinion and thinking about the issues and burdens ofthe country. • Democratic UniversityThe project aims at spreading the culture of positive and democratic participation among thedifferent sectors of society and specially among youth, for the sake of choosing who will representthem in the parliament, as this choice leads to determine the countrys future of policies legislationand determine the future and destiny of the countrys sons 83
  85. 85. 2470media is a multimedia production studio out of Berlin, Germany.2470media is developing stories and new narrative concepts for New Media,agencies and photographers as well as for NGO’s and charity-organisations.2470media is also an evolving network of visually driven journalists foundedby the Photojournalists Shooresh Fezoni, Michael Hauri and Daniel Nauck.We are members of Freelance – a German Photojournalists Association and the DeutscheJournalisten Verband (DJV, German Journalist Association)We are awarded with the Deutscher Reporterpreis 2010 (well anticipated german reportage-award)And First Winner of the Axel-Springer-Award for best Online-Journalism in 2011.) 85
  87. 87. Young Effect Association is a new non-profit organization created in 2009. ltis an independent association and undertakes tocarry out the followingprerogatives: • Promotion of youth mobility in Europe and the rest of the world. • Non-formal education on intercuhural youth dialogue and human rights. • lnclusion of youth in the civil society independentty of their race, religion, gender and level of instruction. • Promotion of interest in development of historical, environmental, cultural and economic resources in the local tenitory. • Offer training, seminars or similar activities at local, national and intemational level.Young Efiect Association is officially recognised by the municipality of Magenta in Lombardiaregion, Milano district of ltaly.The Association is composed of Counsellors with specialist backgrounds in social policies and youtheducation; members o fthe association abo have great experiene in European projects development.The Association is working with a specific methodology; the youth involved come from smallcommunities, where social and cultural opportunities are bw. Moreover we have many partnershipswith local cuftural, art, theatre and sport agsgciations as well with several groups of youngsters. 87
  89. 89. The group was founded in 2004, and that does not mean that ouractivity started then. Many youth participated in local andinternational meetings before this time.The group started with onlyfew members but from all over the Kingdom to ensure culturaldiversity and reach all the areas. Priority has been given to femaleparticipation to support and empower gender equality.All the organization activities are supported by democratic concepts,training and active participation, and youth leadership.The organization obtains it values from theJordanian deep-rooted traditions and norms, with faith in creativity and sustainable development byusing the newest technology and communication methods.Our work is ‘citizenship’ in all it’s great meanings and involving society at each stage of ourprocesses.Leader for change and sustainable developmentFor the year 2012 the organization has adopted a new vision to support youth leaders capable offacilitating lasting change and development. As an active voluntary youth movement we expectedfuture generations to benefit from our work today. Through the voluntary network across thekingdom, young people are mobilized through different programs and projects with otherorganizations and foundations to achieve the most amount of change and development.How we work?Our organization works today with a modern vision toward developing the localsocieties.Knowledge and expertise in information technology, global communication processes, anddevelopment processes is developed through exchanges. We adapt international acceptedmethodologies to our own programs and projects.The organization has a special network & programs for the volunteering youths. They are providedwith the chance to volunteer in civil society organizations and programs, with support from trainersand leaders in the youth and voluntary field. This gives the youth the ability to improve theircitizenship, through national organizations and participate in activities all over the Kingdom,creating a special communication network along the way. 89
  91. 91. Peer Education Network - PEN is a youth initiative whose aim is thePromotion of the concept for Peer Education as an approach to youthinformation and education with special focus on Prevention ofHIV/AIDS, Promotion of Life Skills and Health Education, Preventionof Human Trafficking, Promotion of the Process of EuropeanIntegration and Regional Cooperation, Promotion of Cultural Diversity and Promotion ofEnvironmental Protection.Meanwhile, Peer Educators Network is an administrator of UNICEF Innovations Lab Kosovo, whichcultivates Innovations for the benefit of Kosovo’s youth. By Youth For Youth projects are a chance forKosovo youth to impact their own lives, and those of their peers. The Design Center directly designsand implements technological innovations for Kosovo institutions that work on behalf of youth andchildren. The Youth Advocacy Platform seeks to build the capacity to Kosovo’s youth to directlyaddress key social issues within their communities, with the goal of establishing a sustainablenetwork of youth-led advocacy, civic engagement and policy influence.Kosovo is the youngest region in Europe, with more than half of its population under 25 years old.Moreover, research has shown that many youth do not have ways to participate in processes thataffect them. The Innovations Lab By Youth For Youth projects provide Kosovo youth thisopportunity.At the Innovations Lab, we support Kosovo youth turn their innovative and impactful ideas intoreality. The Lab will help youth transform ideas into actionable projects and implement them. Weprovide small scale funding for projects; mentors help manage and implement projects; necessaryequipment and office space for co-working is provided; connections to Kosovo institutions and to acommunity of young change-makers are supported! 91
  93. 93. Mladiinfo- FEJS MK was established in 2003 as a non-profit, independent organization dedicated to help youngpeople fulfill their educational potential as they arechallenged by many educational disadvantages caused byeither personal, social, cultural or economiccircumstances. As a logical result of this mission was thefounding of the web magazine, updated and supported by young local andEuropean volunteers, with the goal to bring international opportunities: scholarships,internships, conferences, volunteering to students in Macedonia but also all around Europe. In2010 the Mladiinfo Center opened the doors for the young people, organizing events aiming tohelp them in studying and employment opportunities.Since its founding, Mladiinfo-FEJS MK organized a number of conferences, seminars andworkshops focused on issues such as: human rights, minority rights, journalism, digitalphotography etc. , all with the purpose to raise awareness and give the opportunity to youngpeople to garner new knowledge and improve certain skills. Hundreds of young people from allover Europe have taken part in these events.Our VisionTo aid respective young individuals in developing personally and increasing their independence sothat they could become more active agents in the society and thus transform it, which will makethem more prepared for the forthcoming challenges they might face in the future.Our missionTo help the young people from the region that need a particular support to fulfill their educationalpotential as they are challenged by many educational disadvantages caused by either personal,social, cultural or economic circumstances.Our main goals 1. To raise awareness amongst young people from the region about available educational opportunities and how these can be accessed to enable them to be fully integrated in the society. 2. To improve young people’s key skills to empower them to apply for different educational programs, training courses, conferences, internships and to improve their entrepreneurship, employability and provide information that helps people become more employable. 3. To provide the space for the young people where they could prepare for the active role in the society. 93
  95. 95. We are a group of independent Palestinian journalists andeditors who work on a strictly professional level withoutfavoring one political party over another or any religionover another.We report from a Palestinian perspective as we see that themedia is rife with Israeli sources. We strive to empower thePalestinian people and their cause, particularly that ofnonviolent resistance to occupation. We began in 2002 andhave radio, television, and several languages to choose from on our website. PNN has won theconfidence of the people in addition to local and international press agencies by providing quick,accurate, credible and objective news.We offer a desk-top news ticker, SMS service and widget capabilities for our breaking news. PNNalso works to provide media services to institutions and individuals, both local and foreign. Throughits television production division, the network produces documentaries and also assists in theirproduction for those seeking this service. PNN offers photography, director and montage services inaddition to providing the necessary facilities required for this line of work.PNN is the first Palestinian internet radio station that broadcasts around the clock by putting anumber of taped and live programs on the website, to which a web user can listen.PNN endorses the idea of supporting and strengthening the role of the local Palestinian mediathrough unifying news sources and publishing news bulletins simultaneously to a number of radiostations in the West Bank and Gaza. Given that PNN has a network of professional reporters andeditors distributed throughout the West Bank and Gaza Strip and since a number of them work withlocal Palestinian radio stations, PNN decided to take on this pioneer role to strengthen and endorsethe local media and hence help to build Palestinian society in reaching its utmost potential.Our team is spread throughout the Middle East and Europe, including Paris, Cairo, Beirut, Amman,and everywhere in the West Bank, East Jerusalem and the Gaza Strip.We do not necessarily "lead with the blood of the day," but that is a part of the daily life experiencedby the residents of the land. However, other aspects of life are equally important including culture,art, internal politics, finance, effects of the occupation on all aspects of life, and foremost thenonviolent Palestinian resistance. 95
  97. 97. AEGEE (Association des Etats Généraux des Etudiants de l’Europe/European Students’ Forum) is a student organisation that promotes co-operation, communication and integration amongst young people inEurope. As a non-governmental, politically independent, secular andnon-profit organisation AEGEE is open to students and young peoplefrom all faculties and disciplines – today it counts 13.000 members,active in more than 200 university cities in 40 European countries, making it the biggestinterdisciplinary student association in Europe.AEGEE, which was founded in 1985 in Paris, puts the idea of a unified Europe into practice. Awidely spread student network provides the ideal platform where youth workers and youngvolunteers from 40 European countries can work together on cross border activities such asconferences, seminars, exchanges, training courses, Summer Universities, Case Study trips andWorking Group meetings.The association’s main aims are: • Promoting a unified Europe without prejudices, • Striving for creating an open and tolerant society of today and tomorrow, • Fostering democracy, human rights, tolerance, cross border cooperation, mobility and European dimension in education.All the numerous events and projects run by the organisation are to be focused on our 4 Fields ofAction (Cultural Exchange, Active Citizenship, Higher Education, Peace & Stability) and 3 FocusAreas (Youth Participation, Bridging Europe and Inclusion of Minorities).European Students’ Forum AEGEE Wrocław is a non-governmental student association based inWrocław, and actively organising projects in Wrocław, Lower Silesia, Poland and Europe. Theorganisation was established in 1991 as one of the first NGOs of this type in Central and EasternEurope.Currently AEGEE Wrocław has around 50 members from different universities and differentfaculties in the region, such as University of Economics in Wrocław, Wrocław University ofTechnology or University of Wrocław. As an interdisciplinary organisation we organise projectstouching various thematics and we are open for young people from different backgrounds and withdifferent interests.AEGEE Wrocław is officially registered in the three above- mentioned universities, and we havemany years experience of cooperating with them. We have had experience in organising YOUTHprojects since the year 2004. We organised youth exchanges, seminar and job shadowing visit.. 97
  99. 99. What we do?The Terra Incognita is a registered NGO, set up by multimediaprofessionals in 2010. The Foundation is active in all fields ofconservation; data-recording, inventory, survey, restoration,training and scientific research. In todays media environmentthe voice of indepented documentary is more important thanever.‘’Terra Incognita’’ is committed to furthering the role documantary film making and multimediachannels plays in focusing attention on critical issues and providing first-hand on-the-groundinformation. More than anything else, the organization encourages people to look listen, learn, thinkfor themselves and act on their understanding. Our is an age of distraction in wihch we arebombarded with de-contexttualized images and contradictory information. Documentaryfilmmaking and photgraphy can provide an antidote to this but the shifting media environment hasled to tighter budgets and shorter assignments which have resulted in superficial coverage that nolonger tells the great stories of our age. The best documentaries are time intensive and requires athoughtful commitment to telling stories with integrity, compassion, and respect for truth, accuracy,and fairness, We encourage the creation and dissemination of indepth documentary filmmaking andphotography that has the power to touch hearts and minds. To this end, the ‘’Terra Incognita’’supports the work of documentary photographers and filmmakers through grants bursaries andawards for projects of significant informational and educational value. The organization Works toincrease public understanding and appreciation of important social, cultural, artistic andenvironmental issues through exhibitions, presentations, workshops and seminars. We want to carryout our mission as efficiently as possible. We therefore focus on acitivity domains on which we canmake a difference.How we do it?Communications and Media: We stimulate informed and inspired public action;Wilderness Policy and Management; We promote the most effective wild-lands legislation andmanagement to benefit human communities;Field Projects: We train individuals, incubate and asist organizations and provide urgently neededconservation supplies;Our flexible but well-focused organization, plus our ability to collaboratively leverage a wide rangeof resources throughout our international partners, allow us to generate high-results in the shortterm, to do so cost effectively, and to empower partners to help us maintain long term results. 99
  101. 101. Club is a voluntary, apolitical organization of Slovenian and foreignstudents, aimed at integration, further education and cultural, sportingand other engagement. Student organizations have the status of localcommunities in accordance with the community of students andconditions contained in the Student Constitution. Supports in particularthe following objectives: to bring together students of Nova Gorica regionand those that are there in school, providing assistance to further theninterests in varios areas, working with other student organizations and associations in Slovenia andabroad, organize meetings of students, participates in the development of life in local communitiesand other. 101
  103. 103. Huauquipura works for their purposes, mainly carrying out thefollowing actions:To sensitize public opinion. Huauquipura has participated innumerous campaigns and education throughout its history,including: • Awareness campaigns and education: • Animations missionary and parish retreats • Investigation Board of Education of the FAS • Conferences and lectures. • Exhibition of New Artists • Music Concert • Field work in impoverished countries. • Promoting Mutual Development and Co-development • Project CooperaPYMESPublish and denounce situations of injustice in the impoverished villages.Huauquipura has participated in numerous campaigns of denunciation and platforms throughoutits history, including:Campaigns and platforms: • Once the Liberation of Putumayo • Amazon: Present and ... • Campaign for creation of funds for development in the City of Zaragoza 103
  104. 104. MACBETSESSIONS 104
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  106. 106. “Storytelling Applied to Web 2.0”2470 Media OrganizationMr. Daniel NauckMr. Shooresh FezoniMr. Micheal Hauri 106
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  121. 121. “Media Strategies”Zenith MagazineMr. Hannes Alpen 121
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  134. 134. “Reporting and Writing in Digital Media”Klup Goriskh StudentovMr. Igor Bijuklic 134
  135. 135. Working title: »How to read media language«In the following description I would like to explain as clear as possible some crucial pointsregarding linguistic aspects of critical journalism. I have already shown in the title that theproposed workshop will try to focus on how we can perceive, read, use and analyse medialanguage, especially outside established mainstream frames. In other words it is possible tosay that the ability to read media content “between the lines” is essential, if we want toobtain a respectable level of criticism in journalistic reading and writing and at the sametime avoid becoming involuntary PR agents.The workshop will try to expose the following problems:1. The myth of media objectivity.We can say that the ideological platform of mainstream media is always more or less basedon “objectivity” or “neutrality”. In other words, they represent themselves as researchersand deliverers of pure and genuine facts or even truth. We can put it very clearly that thereis no such thing as “objective” or “neutral” in the field of human affairs. We will try toexpose some alternatives to this problematic approach, especially in the direction ofeveryone’s possibility to think and understand or in other words to reread this so calledunbiased facts and truth. We will try to turn upside down the questions like “which sourceof information do you trust” or “who do you believe” to “am I able to make my ownjudgements” or “do I trust my ability to think and make conclusions out the information Iget”. We already know in advance, which “type” or “mode” of the information selection isfunctioning in the background of a certain media unit (TV, newspaper), but never canmedia think this information instead of us.This part is very important because it is now explicitly clear that modern mechanism ofideology and dominion are not functioning through coercive force but through softapproaches of language games that unable us to think even the basic facts and events thatregard our own time and problems. 135
  136. 136. 2. The mechanisms and production of media content.As journalists we are daily facing an endless stream of information, which have to beanalysed, checked, rewritten, reread. This very delicate part of journalists work requiresknowledge and awareness where, how and for what purposes information we came acrossis produced and consequently how the language is used in this production process.We will try to show on some examples the relation between information and propaganda,the role of PR in daily information and journalism, how the information is selected andconstructed and how/why the language experts (per example PR professionals) see thepublic sphere as a raw material which has to be “engineered”.3. How to read critical the media language.Our starting point, which is a small detail but crucial, is based on a simple fact that we cannot think with our eyes. Consequently instead of watching news, TV we have to step out ofthe image, picture and start to read TV, news, internet, etc.In this part we will try to show how a certain type of language is functioning inmainstream media and where are its limits. Because the basic skill of every journalist is theability to ask questions we will begin with dedicating our attention to the smallest detailslike new fashionable words, slogans and especially metaphors that are used at the sources ofpolitical, economic and social power, how to read them and how to limit their effect. Thispart is focused on raising awareness that the most significant problems begin where thingsappear normal and self-evident. We will look at the possible creative ways in the process offormulating questions and problematizing this frequently used language and how to expose,if possible, its own paradoxes. 136
  137. 137. THEMATIC SESSIONS 137
  138. 138. “Enhancing the Cosmopolitan Cooperation Between Media Workers”The International Center for New MediaMr. Mathias Haas 138
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  157. 157. “New Media in CIS Countries”Transitions OnlineMr. Emin HuseynzadeMr. Javid Guliyev 157
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  162. 162. “Mass Media in Conflict Areas”Mr. Rodrigo Diaz 162
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  167. 167. “Media Ethics and Human Rights”Peer Educators NetworkMs. Edona Zogu 167
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  175. 175. Media and MinorsRepresentation of Children in MediaDuring the visit of Albania Prime Minister Sali Berisha in Prizren, in June 2006, a local televisionmade a report on Berishas visit and the reporter while interviewing the citizens also asked a 6 yearsold child. “What do you think about Berisha visit in Prizren?”We only can imagine what the answer of that child was in that case. In fact the answer given toreporter from a child is not important at all. Probably he didn’t have any idea of who is Sali Berisha,and why he was among the crowd of people, together with his parents.“Simply, a child cannot be interviewed for political issues”, says Bashmir Xhemaj, a member ofBoard of Directors of Kosovo Professional Journalists AssociationThe example taken here shows that unfortunately there is no criteria for selecting the interviews likechildren from local and national media.In Kosova, there are three televisions and a big number of daily newspapers. There is no one whocan give a clear definition of how children are represented in media, since children are not the mainissue in Kosova media.Everyone says that children are not represented very well in media, but without knowing the mainreason why.Missing regulationsIn country there is no law or other legal element that sets the standards about the use of children inmedia and their rights toward them.Media law adopted by Kosova Parliament doesn’t mention by any words how media should treatchildren.The only thing left from missing legal protection, is the self regulation of children rights from mediathemselves or their associations.Most of the media in Kosova doesn’t have their reporting and ethical standards adopted andpublished so the public can know how they protect the rights of minors. This way it is left to thewill of editorial board or editors to decide how they will treat minors in their daily activities.Only public broadcaster, Radio Televizioni i Kosoves (RTK) in their professional standards publishedon web page has settled some rules about children and minor protection. These rules however givetoo much responsibility to the editors to decide what materials containing children or minors, thatgives impression of a document that more protects editors than children and minors act. 175
  176. 176. “RTK conserves the right not to transmit any video material with children (i.e. naked children or inhumiliating situations) that are considered as degrading or humiliating”, is written in ProfessionalStandards of public broadcaster 1.There is only one self regulating document, the Press code for Kosovo that in section VI, talks aboutthe protection of Children and Minors, made of two paragraphs.“Journalists should not interview or photograph children under the age of 15 on matters involvingthe child’s family without the consent of a parent or other adult responsible for the child”, says thefirst paragraph.Press Code of Kosovo is document adopted from the Press Council of Kosova, a print media selfregulation organisation. Member of this organisations are most of the kosovar newspapers, whichjoined the council voluntarily and adopted the Press code.In the second paragraph of this code it is mentioned that “Newspapers and periodicals shall not,under any circumstances, identify children under the age of 15 who are involved in criminal casesas victims, witnesses or defendants” 2.Situation is totally different in other countries, where democracy is in higher level and media areless influenced by the state.British Broadcasting Corporation (BBC) has published in their web site editorial and ethical standardwhere some of its part defines the protection of children rights.BBC refers as children and young people to those that are under the age of 18, declaring that their“welfare of someone under the age of eighteen is our paramount consideration which means theirinterests and safety must take priority over any editorial requirement”.“All children and young people, regardless of age, disability, gender, racial or ethnic origin,religious belief and sexual identity have a right to protection from harm or abuse” 3Journalists ConcernsAccording to Kosovo Professional Journalists Association, in Kosovo there is no separation andpresentation of children in media.1 Press Code Of Kosova3 BBCs Child Protection Policy, 176
  177. 177. “This issue is not regulated at all, and it was never on the agenda, that usually in other placeshappens like in countries with developed democracy and professional media”, says Bashmir Xhemaj,a member of AGPK.Xhemaj expressed a little optimism, when he talked about the local and national media. He thinksthat beside that the media law doesn’t speak about children, it still exist a difference related torepresentation of children in local and national media.A concern for Kosovo Professional Journalists Association is that children are presented with nocriteria in television advertisings.“KFOR does the worst actions in this direction, where in all the advertisements for peace and multi-ethnicity, on its background there are always Kosovar children”, says Xhemaj.Xhemaj says that AGKP, considers that children representation in media have to be adjusted withlegal directives and regulations.Durime Perjuci – Elshani, responsible for children program in Kohavision, says that children are notrepresented as bad as Xhemaj claims.“There are children who present very well themselves into televisions. Kohavision, many times, hadvery good and creative requests from children, in improving the children’s program”, says Perjuci.In the same time Perjuci didn’t deny that beside the good representation, there is also the dark side.“There are some children that are not represented so well. Many children imitate actresses andsingers. And many times they have too many makeup, hair colours, etc...Perjuci blamed the parents for children’s bad representation. “Many times, children that arepresented in televisions are obliged by their parents to look like adults, since they initiate that theirchildren have to go to hairdresser for makeup and for hair look”, says Perjuci.Another thing that Perjuci sees as wrong ways of representation, are the song lyrics. Many timesminor singers sing about love, that according to Perjuci’s opinion, song lyrics for children should berelevant and revised, “so that they don’t create ideas of love between two adult people into children’sminds” ends Perjuci.Citizens and psychologist left in the middleIn contrary with children TV programme hostess, Rabije Alia a medical doctor and mother of twochildren, talks about the bad representation of children in television and in the same time the impactthat this representation is reflected to her daughters.“My daughters love to see television, especially the music. But many times, my older daughter askedme to buy her makeup and clothes that doesn’t fit to her age”, says Alia. 177
  178. 178. She thinks that her two daughters are affected directly from young children, since her olderdaughter is five years old and she likes to imitate her favourites.Dashamir Berxulli, a lecturer in University of Prishtina- Department of Psychology, except thatdoesn’t like the way of children representation in media, he also thinks, that there are no programsfor children.Berxulli says that there is a lack of programs for children and that media doesn’t consider childrenas an important segment in content.“The most important thing is that in the few programs for children, there is no quality. Beside this,very often, children are used from the adults, in reaching their ambitions that in fact should beconsidered as a kind of maltreatment”, adds BerxulliIn a country where no more than 10 years ago pictures of killed children from Serbian forces left inthe middle of field have been used as a tool for asking help, there are many things to be done for noteven showing them happy on TV without parents permission.Bibliography 1. Child Protection Policy, British Broadcasting Corporation 2. Interview with Bashmir Xhemaj, Member of AGKP Board 3. Interview with Dashamir Berxulli, Lecturer in University of Prishtina, Department of Psychology 4. Interview with Durime Perjuci – Elshani, Reposnsible person for Children’s Programme in Kohavision 5. Interview with Rabije Alia, Medical Doctor and Mother 6. Press Code Of Kosova, Press Council of Kosova 7. Professional Standards of Radio Television ii Kosoves 178
  179. 179. “Internet Censorship”Jordan Youth Innovation ForumMr. Mohammad Brakat ShehapMs. Afnan AlWahsh 179
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  190. 190. “The Role of the Media in Implementing and Internalizing Democracy”Oyoun Masr AssociationMr. Ahmed Magdy GharibMr. Mohamed Elsayed Elkady 190
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