Marketing Ppt Renee Rose 2003[1]

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Marketing Ppt Renee Rose 2003[1]

  1. 1. Renee Rose Lisa Noonan Allen Stambaugh Jon Williams Yvette Perkins Renee Rose Every Size - Every Color Every Woman
  2. 2. A rose comes in different shapes, sizes, and colors, as do women – Renee Rose <ul><li>Fashion Design background, currently attending graduate school. </li></ul><ul><li>Custom dress and design business targeted at older teens and young career women </li></ul><ul><li>Prom Dress to Professional </li></ul>Renee Rose Every Size - Every Color Every Woman
  3. 3. Market Niche <ul><li>For the girl who isn’t the perfect size 5 </li></ul><ul><li>For the tall thin girl </li></ul><ul><li>For the petite girl with the curvy figure </li></ul><ul><li>For any girl who just can’t find that perfect fit </li></ul><ul><li>And for the girl who is the perfect size and will not settle for “off the rack”. </li></ul>Renee Rose Every Size - Every Color Every Woman
  4. 4. Current Choices <ul><li>Low end “off the rack” </li></ul><ul><ul><li>Penny’s </li></ul></ul><ul><ul><li>Carson’s </li></ul></ul><ul><ul><li>Mall Shops </li></ul></ul><ul><ul><li>High End “off the rack </li></ul></ul><ul><ul><li>Neiman Marcus, Von Maur </li></ul></ul><ul><ul><li>Jacqueline Shop, Bridal Shops </li></ul></ul>Renee Rose Every Size - Every Color Every Woman
  5. 5. The Renee Rose Option <ul><li>Custom look combining original designs with client’s choice of fabric, color, and embellishments </li></ul><ul><li>Client can bring in magazines or photos with ideas and have a custom design created especially for her </li></ul><ul><li>Result: a true original that no one else has </li></ul>Renee Rose Every Size - Every Color Every Woman
  6. 6. The Competition <ul><li>Meen Kyoli </li></ul><ul><li>similar pricing (stock designs) </li></ul><ul><li>Audey </li></ul><ul><li>more expensive (less custom) </li></ul><ul><li>Dress Doctor </li></ul><ul><li>beautiful designs, high fashion </li></ul><ul><li>very pricey </li></ul>Renee Rose Every Size - Every Color Every Woman
  7. 7. Key Issues <ul><li>Opportunities- Community, young adult to teenage market, economic state, value to consumer </li></ul><ul><li>Threats- Banks (loans), Labor, competition, suppliers </li></ul>Renee Rose Every Size - Every Color Every Woman
  8. 8. Key Issues <ul><li>Strengths – Product, diversity, cost, community relationships, passion </li></ul><ul><li>Weakness – Advertising, capital, employees, turnaround time </li></ul>Renee Rose Every Size - Every Color Every Woman
  9. 9. First Year Goals <ul><li>$400/ Custom Dress </li></ul><ul><li>$200/Dress net before fixed costs </li></ul><ul><li>4 Dresses made per week </li></ul>Renee Rose Every Size - Every Color Every Woman
  10. 10. Objectives – Year 1/Year 5 <ul><li>Year 1 </li></ul><ul><ul><ul><li>Sales: $40,000 </li></ul></ul></ul><ul><ul><ul><li>Expenses: $30,000 </li></ul></ul></ul><ul><ul><ul><li>Revenue: $10,000 </li></ul></ul></ul><ul><li>Year 5 </li></ul><ul><ul><ul><li>Sales: $100,000 </li></ul></ul></ul><ul><ul><ul><li>Expenses:$25,000 </li></ul></ul></ul><ul><ul><ul><li>Revenue:$75,000 </li></ul></ul></ul>Renee Rose Every Size - Every Color Every Woman
  11. 11. Marketing Strategy Networking <ul><li>Chambers of Commerce </li></ul><ul><li>High School Presentations/ Career Fairs </li></ul><ul><li>Social Networking-Facebook, Myspace </li></ul><ul><li>Flyers at Salons and Spa’s </li></ul>Renee Rose Every Size - Every Color Every Woman
  12. 12. Target Audience <ul><li>Women of All Shapes and Sizes </li></ul><ul><ul><ul><ul><ul><li>Young Adult </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Misses </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Women </li></ul></ul></ul></ul></ul>Renee Rose Every Size - Every Color Every Woman
  13. 13. Goals <ul><li>raise awareness </li></ul><ul><li>build solid customer base </li></ul><ul><li>generate repeat & referral sales </li></ul><ul><li>become a profitable business w/ expansion potential </li></ul><ul><li>establish a solid reputation as a quality retail establishment </li></ul>Renee Rose Every Size - Every Color Every Woman
  14. 14. Controls <ul><li>customer surveys </li></ul><ul><li>end of month repeat & referral sales analysis </li></ul><ul><li>hire interns </li></ul><ul><li>send out direct mail coupons </li></ul>Renee Rose Every Size - Every Color Every Woman
  15. 15. Contingency Plans <ul><li>establish stable customer service </li></ul><ul><li>increase product lines </li></ul><ul><li>increase market shares </li></ul><ul><li>improve gross profit margin </li></ul>Renee Rose Every Size - Every Color Every Woman

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