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Internet Marketing Campaign: Social Media


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The Internet is easily the most powerful marketing tool in the
world. Right now no entity that's trying to sell or expand a brand
can afford to ignore it. Regardless of the size or locale, whether
providing services or products, once the Internet is utilized, your
brand has gone global.

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Internet Marketing Campaign: Social Media

  1. 1. Internet Marketing Campaign: SocialMediaBy: Dale Lorence The Internet is easily the most powerful marketing tool in the world. Right now no entity that’s trying to sell or expand a brand can afford to ignore it. Regardless of the size or locale, whether providing services or products, once the Internet is utilized, your brand has gone global. Internet MarketingToday, there’s no stronger marketing strategy than taking advantage of the Internet, particularly socialmedia. This entails popular sites like YouTube, Twitter and LinkedIn. With tens of millions flocking tothese communities on a daily basis, its potential as a powerful marketing tool is unparalleled. Used fortraining, demonstration, promotion of new products, announcements and updates, there is no limit towhat social media can do for customer relations management, branding and impact on revenues, salesand profits.Of course, simply diving into the Internet marketing pool isn’t the answer. It’s no different than anyother marketing campaign. It should be approached cautiously and with a precise understanding of thebest way it should be handled. A successful YouTube campaign can generate business that no othermedia can even come close to.Due DiligenceThere are businesses that have the resources to prepare an appropriate, well driven Internet campaign.Most do not. It can be a daunting, time consuming task. It requires a strong knowledge base of sales andpromotion, as much as any other media, such as print and broadcast, if not more. Unlike a televisionadvert, which will be seen by a general audience, a good Internet campaign can target a specificaudience and grow from there.Take into account what your business provides and how that needs to be presented in the best possiblelight. Now, what’s the audience? If it’s medical supplies, you have the target. If you’re a landscaperproviding designing services, your needed audience is going to be bigger, depending on the type of workyou provide and how far you want your business to reach.
  2. 2. If you’re launching a YouTube marketing campaign, look for other similar businesses on YouTube.Determine what you like and what you don’t. What’s missing? Most importantly, what’s the response?Any entity that’s been rewarded with a large viewer base and positive reaction should be monitoredclosely. They’ve obviously managed to capture the strongest principles for succeeding with a YouTubemarketing campaign.Basic PrinciplesQuality VideoContent is the most critical aspect. Don’t believe for a second that quantity supersedes all. It will onlyleave the audience to believe, well, you’re always there so no rush to giving your content my attention.You want each video to be an event. You want the YouTube audience to subscribe because they want toknow your next move. Once there, you want them to stay through the entire video. Not decide this isn’timportant. That could lead to ignoring future content. Producing quality, pertinent content for yourYouTube marketing campaign can ensure that never happens.KeywordsKeywords will be the driving force behind any Internet campaign. Choose them carefully and you’re atthe top of search engines in and outside of YouTube. If possible, always include a keyword related toyour business in the title of any produced material. If possible, it should be the name of the business.This will give all your videos a common thread so that, after a search, your campaign materials turn upen masse. Also research other industry related words that can be uniquely applied to your businesswhen linked with other keywords.Other MediaDon’t hesitate to use other media to strengthen your YouTube marketing campaign. The overall goal isto drive as much traffic as possible to your material. That means using the strongest methods available,like Twitter. Again, this can be a time consuming mission if doing this yourself, but the rewards will beimmense. The likes of Facebook and LinkedIn can be incredibly beneficial to promoting YouTubematerial. Guest blogging can generate interest in anything else you may be doing. If you’re involved inbusiness or customer related communities and forums, include a signature that links to your YouTubevideos.ConclusionsIt’s been firmly established that social media can benefit business in great ways. Its potential cannot beunderestimated. YouTube ranks third, behind Google! and Facebook as the most popular website in the
  3. 3. world. YouTube not only attracts 60 million viewers per month, it’s become one of the five top searchengines all by itself.It also been proven that utilized appropriately, YouTube will increase your customer base. It will lead togreater traffic and interest in your product and services. That will in turn lead to a steady increase insales, revenues and profits. It will have a tremendous impact on CRM, as you can instantly hear whatconsumers are saying about your product, announcements and promotions.While doing it one’s self is perfectly feasible, a YouTube marketing campaign requires focus, dedicationand a sizeable knowledge base. Regardless of how media savvy we may thing we are, it’s unlikely we’llhave the skill and experience for this type of venture. Seeking out a program or adviser might be a goodstep. It’s a sound idea to have a solution that understands not only search engine optimization, CRM,social media ins and outs, link building and tagging, and all other aspects of Internet marketing. Thesolution also needs to fully comprehend how all these elements work together, ensuring eventualsuccess and business growth.A well planned and strategized YouTube marketing campaign will do nothing less than improveeverything about the business. You will see results immediately as consumers spontaneously react toyour videos. Your services will reach an audience larger than ever imagined. Watch sales increase toamazing, unparalleled levels. Put your business at the top of search engines. Done with studiousnessand meticulous preparation, there is no downside to utilizing the Internet and powerful tools likeYouTube and Facebook to turn your business into a global entity.