Youth.SG Campus Spy 2012 Session 1: Food Blogging 101

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By Youth.SG Campus Spy Blogger Mentor, Alexis Cheong

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  • Youth.SG Campus Spy 2012 Session 1: Food Blogging 101

    1. 1. Food Blogging 101Make what you eat worth 2x the money spent!
    2. 2. Hi, my name is Alexis
    3. 3. Hi, my name is AlexisDay job: Account Manager & Social Media Specialist at Tribal DDB
    4. 4. Hi, my name is AlexisDay job: Account Manager & Social Media Specialist at Tribal DDB
    5. 5. www.alexischeong.com Hi, my name is AlexisDay job: Account Manager & Social Media Specialist at Tribal DDB
    6. 6. How to start a food blog?Food is something you have to eat every dayOther than filling your tummies, what else can it do?What is your food philosophy? Eater Creator Eat to live - live to eat #dont say I never share
    7. 7. Types of food blogsAll about food! Food you make Food you like Food that people don’t know about Food that looks good Food of a certain theme - desserts, french, hawker.. Food that is different from the norm The ambience, ser vice of the place where you had the food
    8. 8. Have you eaten?
    9. 9. Have you eaten?Food is our culture - from our local food, to Western, to fusion It’s how we taste the world
    10. 10. How to food blog - and still have a lifeDo not have to start a entirely dedicated food blogRegular posts per week is good enoughThink of what you love to eat - or a place you loveto share with your friends (readers)In campus, there can be favorite stalls andhangouts for food
    11. 11. Food is a good photography subjectbecause it does not move Learn about composition, lighting and range Good food photos are important because it is all about presentation Even with an iPhone, it is a good to start learning and editing
    12. 12. iPhone photosButter Calamari @ Ah Loy Thai, Shaw Towers Wild NZ King Salmon, Everything With Fries @ Holland Village
    13. 13. Not just photographySome people takereally good photos offood - but do not give ahelpful reviews on thefood itselfThat is ok if you are afood photography blogor food directory
    14. 14. It’s all about your experience Be it about something you cooked, about the food in school with friends, or that special dinner with someone It’s all about how you feel about it Be honest and give your opinion online - that’s what blogs are good for For e.g. Pasta Brava for me
    15. 15. It is NOT all the sameThere are so many food blogs around youEasy to feel discouraged - how to fight with them?Trick is to learn from the best but at the same time, keepit realWrite in good, simple languageTry things that are different or difficult to get - e.g.campus foods that only students can try OR studentmeal discounts outside
    16. 16. Capture them before its gone!
    17. 17. Remember - the food business is a big business...
    18. 18. 2 million for a recipe
    19. 19. Good luck!Add me on t witter @alexischeong

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