(Youthlab indo) Indonesian Youth market trends 2012: flashback youth market review and data of 2011 Kaleidoscope


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Find out the the review and data of what's hype in Indonesian Youth 2011!
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran

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(Youthlab indo) Indonesian Youth market trends 2012: flashback youth market review and data of 2011 Kaleidoscope

  1. 1. 1. “Boy&Girl Band” Invades Your TV!In 2001, F4 was introduced to Indonesian youths,since then it seems Indonesian Youth especiallyyoung girls are infected by Asian-look epidemic.Now in 2011, Asian, specifically Korean showbiz;TV series & boy/girl band dominates theIndonesian Youth market.And just as predicted before, Indonesian artisttrying to adopt the Korean culture also known asK-Pop.Smash, Cherry Belle, 7icons are all boy & girlbands with roughly adaptations of Korean style.These groups has pro & cons opinion which onlyleads them to popularity.Everyday their clips shown in TV (dahsyat / inbox),pictures in magazine, and moreover the realityshow audition for new comer boy & girl bandshown in one of the national TV stations.
  2. 2. 2. Let’s Join the“Hijabers” Community! The Hijabers community is a group of female wearing a hijab (known as ‘jilbab’ in Indonesian). What makes them difference is the way they wore their hijabs. The trends influenced by hijaber trendsetter: Dian Pelangi, Fifi Alvianto, Hanna, Ashfi Qamara. But the hype starts with Fifi Alvianto, who creates the famous www.hijabscarf.blogspot.com. She realize that wearing hijab could be stylish, so she created a segmented blog that tells a different ways to wear hijabs. And this blog is growing massively.
  3. 3. 3. Lining up for “Magnum Café” A few months ago, you could see a crowd of people were lining up in front of Magnum Café. And suddenly you felt the urge to do the same thing and tell it to your friends. In short, it’s a multiplier effect!Magnum started their campaign in twitter using the hashtag #belgiumchocolate. Magnum also hired the twitter buzzer to create a buzz in belgian chocolate campaign.Later when the new Magnum was released, you will find it scarce in stores, and start to tweet about it.That’s when people especially youth create the buzz about Magnum.
  4. 4. 4. What “Maicih” Level Are You? “For icihers with love” That’s the tagline for Maicih fan base. Maicih is an ordinary cassava chips originated from in Bandung. It has the “Level-Stage” level 1 to level 10, shows the level of spiciness. Actually those kind of cassava chips are very common in Bandung. Lot of merchants sell cassava chips at traditional market. But what`s special from Maicih brand are their marketing strategy, a unique youth marketing. Maicih are not sold everwhere, it is only sold in random spot and always sold out. They are fully understand that today’s youth is a seeker, so people from different areas seek and buy for them . We can know where they are from twitter: @infomaicih. The producer choose youth to be a “General”. From that, the consumer experiencing new and unique brand marketing, they proud and share it in twitter and let their friends know.
  5. 5. 5. So Long Facebook…, I got “Twitter” now“Facebook is my photo album and friends database, while Twitteris my Diary” - Quoted from one of the SMP 12 students.Indeed, youth in 2011, migrate to Twitter. When they thoughtfacebook is so much common now, even their parents had an fbaccount, they’re trying to find their new ‘playground’. That’s whenTwitter is growing massively in 2011.Indonesian Youth using Twitter to chat, followceleb account, and mostly to let others knowtheir ‘feelings’ at that moment, either they’rein good or bad mood, something they can’t dofreely anymore in facebook.
  6. 6. 6. Smart Jokes in “Standup comedy”Stand-up Comedy is a showcase of Jakarta-based Indonesianstand-up comedian. It is held firstly by a group of fellowtweets;@ernestprakasa, @adriandhy, @ismanhs, @pandji, &@radityadika. They are also what we called "celebtwit" orcelebrity on twitter.Fresh jokes and expressive facial expressions arecharacteristics of these stand up comedy. The comedianscome from various background, from rapper, blogger, writerto radio announcer.Stand-up Comedy show starts from café to café, calledStandupNite, then when it gather a huge crowd. The showwas brought to the television. As we can see, now we hadthe Stand-up Comedy show in Kompas TV and Metro TV.Actually stand-up Comedy trend also brought by RussellPeters, a Canadian comedian, actor & DJ. He uses humor topoke fun at the subjects of race, class and culture, often
  7. 7. 7. Watch out for “Angry Birds!” Angry Birds has been one of the most popular iPhone games since the launch and it has also been a great success on the iPad. Angry Birds is now reported to be moving onto to be the highest download number for mobile gaming. The game involves employing a sling shot to propel small cannonball-shaped birds with really bad attitudes at rather fragile glass and timber houses populated by basically catatonic green pigs. What makes it interesting that besides the game itself, the merchandise such as plush toy, t-shirt, stationery, etc were found almost everywhere. The fans are varied from kids to young adult.
  8. 8. 8. Click and Upload with “Instagram” Instagram, the hottest iPhone startup right now, isn`t complicated or even revolutionary. It`s a simple photo-taking and photo-sharing appthat has taken over Silicon Valley and is filling our Twitter feed with fun, cute photographs.The beauty of this app is that it encourages casual photography through your phone and displays them in a visually appealing manner that turnsthe mundane into magic. The layout is extremely simple and user-friendly. And second, it`s a simple social network of other people`s photos. You can "like" or comment on the photos, and see what`s new. It`s easy and doesn`t take much time or effort. This is one ofthe reasons it has become so popular so quickly. Instagram in Indonesia now has many communities, one of the most popular one is: iPhonesia
  9. 9. 9. Bye Uncool Gadgets, I Have “Tablets” nowTablets is a Tablet computer, a kind of mobilecomputers, usually having a touchscreen or pen-enabled interface. As for the brands, Ipad from Apple &Galaxy Tab from Samsung, are the most sold tablets.Yes, there are apps and games, but it is information and content that seem tobe the focus — as well as the fact that there is prestige in wandering aroundwith the device, some sort of badge of honor; the Fashion Statement. That’s one of the biggest reason to buy tablet for Youth; to look cool! Indonesian Youth are using tablets mostly are young adults / first-jobber. Besides for its office function, they meet a lot of people, so they’re proud to show their tablets in a meeting or simply when they’re hangout.
  10. 10. 10. Everyday I’m “Shufflin’!” It’s Shuffle Dance! a dance inspired by the classic Jazz Dance which put more variations to the knee and toe movement, firstly originated from the 80’s brought by Melbourne local Band called Underground Scene. It`s now spreading out around jakarta- bandung. Starts in the club, then infected the malls, schools and street culture. The Shuffle Dance communities are growing as well. Another indication of youths high need for public spaces and community Note: The words: Everyday I’m Shufflin’ popularized by LMFAO with its “Party Rock Anthem”, a must number played when doing shuffle dance.
  11. 11. 11. Get Extreme with “Downhill bike” Bored of Fixie Bike? Youth are now trying to get more extreme with Downhill Bike. Downhill Bike is a gravity-assisted time trialmountain biking event. Riders are timed with equipment similar to that used in Downhill skiing. The placing is determined by the fastest times to complete the course. Downhill races usually are held on steep, downhill terrain, resulting in high speed descents, and with extended air time off jumps and other obstacles.But when the downhill trends came to urban city, where there is no spaces to do so, oneof the downhill bikers community, Street Dirt Senayan (SDS) creates their own spot in Senayan, digging the area and makes it like downhill. They once had an urban downhill bike event, held in a mall, where they used the escalator as the obstacles.
  12. 12. Research Report By Youth Laboratory Indonesia Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you Find more about Indonesian Youth trends, data, & insights: www.enterthelab.com Contact us Tara.talita@gmail.com faisal_sii@yahoo.com