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(Youthlab Indo) How to do youth research and study: 8 years of filed note in the indonesian youth scene

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a tutorial of doing youth research and study in Indonesia.

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(Youthlab Indo) How to do youth research and study: 8 years of filed note in the indonesian youth scene

  1. 1. By: Muhammad Faisal Ph. D IL ,5 . '=»u. r:: m; ;.ia 7*»; ii . ~t . ,,_ , . , . , .L , W ‘__ 1% ‘J x .1.. . , .r. ,_. ‘. v . i. ., l .4: L "VMA ii. If i V I . * 8Years of Field Note in Indonesian Youth Scene
  2. 2. ct ' r I’ ' ~p . -‘in; - ‘-«'41 r; ‘» : -V ». II it - - l ,4. 9 ‘ l _ . .47 . J. ‘ , . ‘- 4 ' I . Average lrrglnnncian vntuflhgffltl to be introvert, they at; _: .._u. t_¢7t, Vn t, aJl‘A. ai. R ’ kg, 'TV: a¥-:0 . H. ‘ V‘ - - _ _ in ' ; ‘M, W[§y-lg 3| lives In a face to . 9 ; - $3’ . . . . , {about It on social men. .. . g iii? ‘ I-“'«“'-"’“"§_AlI’. sa catharsys medium for ’ . . . , them. :: mn_, in . :-.1.; .“. _— MW}! l«“. .."With youth try to createa ; _, .. ... ‘. l. ;; =:. ~., ed of informal discussions ‘
  3. 3. Because youth Elm. M _ mined to express their own opinion both at home aw; In addition, youth opinions and responses are : .,, ;a, ¥_. .,l-}~, );s'~: .~1:. t.. <:d in a variety of important issues, then V’! ,, .,', a at . v questionnaire with a Likert scale from 1 to 5, 2,; .;l. «;‘. :.; ._; .;, 1;». -.. gouth tend to answer the neutral m an 05,
  4. 4. Ml . —.». . ploacvooog. 4 m. .l'i«l"q ' T” H , - , f0”0.l/ lit: —‘L‘4'. '-‘N-'F‘. "l'. " ! ;- Iiiv 'U; |’}l. 1:, “ iIrr: :;ll», ;-! :i: ~; lll . ‘ug; t mm. (3. . .-at t. «»i’v: t:IIl :1 ‘: :cm, n’ - w'c. lal_'~; L;: --ouocaoo r-. -. 000-00000- ‘ . I? coco-o o ,6’: ‘. ;r -c, ‘l . . OIIOOQOOQO coco. ..-. - when We W)’ "Le i«; I;i", ".y. >_ -', . W ‘gt-. .r. l-fp . ;. v.'. ‘jg: -gtc_ti[1;_@L‘¥ L'WY, ll‘_l, 1;! !! gllliily | 'l| Ii d Whit! ‘; l"0Hp, what iIEipu_. vI: nlt: uif‘ . .x: .' ull, l 4;‘ -_I. -.49}; JVl; ii, i3J_. >o: }:lMilli, .2. i; ‘.ilt; :tl. ;, the '80 '1‘ii. >.JB| fill" we illliat mticulate and most o>¢-ouo! JI' ». -.n: I:'
  5. 5. .parametricalIy using western Most marketing theory are made in the west, and tested student. They are culturally biased. Indonesian is a country with hundredof‘ ethnic and language. Find your own way of building knowledge. Start from the bottom be grounded!
  6. 6. W. .. ... me. i Sm. .. 1’ at H 0 d e r 0 f e r e h T d H 3 r b {"5 ; -37 anymore, theirpersonalii their shoot them with questions about productand brands. re sublime, ask them abofit 2 rings they create what use, ‘ we and I hate. l I things they ‘U. V
  7. 7. i{{ -. lid '14’; if ’-‘: iil'V, *t -"' ‘«1‘i. .a"-S’. -.1 Most youth do things spontaneously, Their subconscious andimpuls plays major part in their behavior. In ps 'fci': ;_analyii§@* _; t by C. G. lung, this subconscious "7. " v; called arclreti-, *g; ~e. Finding the I y- ' 2: ~ archettpg is key to insi, -'; lits-. '_’i. ‘ 9"‘ _ . Ao~. _ wayofthinkingaresharegfliil uvely, '~_4.“* ' 5"‘ I "~ 1. L kt ~¥ or ll '
  8. 8. V ‘ix . ll, -,« . , . ,,! ,l. J’ I 1.; V i ‘A: /?"/ L‘v, ’.‘; :’, .‘§. i-.71/is I’, 3 ‘l . i ' 7" 5 ' rt”- ' giillllllr’ r ~ /1 r_ H r I: r7r—= .: r‘~ t~«~ “ ‘*r"*'»'r= r l ‘l’ . m . . - . a. e.s. &aal. i w’ «L.4» m . , . . . 1.-, ,'. ‘,”) “ ’; ;r'. "" Mn‘ ‘'9'; Since youth themselves are the actors, they neveri. ,_'*{¢, ?5.;33:*: 'lr9lei pfgure In a helicopter view. Putting the puzlle together mean B7}. 's‘. ~i‘f‘t; ‘, ‘; :'; C*. o i’n't‘e‘ract with The previous generation, The Gen X and The Babit _, _-hey will help you See the bigger picture of what's really going on. V3} . ._ . — -. T-. -. __-. -_r-. . . . - . ' ~. -. '- - . ’.. c --_. '.‘. s -_. ‘."-I r- : :7 Uv v t-B‘ '“’[i7 _j' ‘ ' afi , nfi an . nh r- V i ‘ :1‘ . - “ (:1: art ,1.“- f- ‘ ‘ . . } ‘ “ 17- _, ’;n'-" . . : ring. .. ..L "~_~-v-—- . ll-- -7;, ‘ I _ _‘ yr’ 1"? -« I . v I ’ a‘= n ; _ ‘ V” . . ‘tr. ’ " ‘ . ~‘ "’- ' “" ’'i ‘M. J2‘, x J’-‘ . , . ‘ , / , _ p . -'. —" r _ , J , + la {— -‘ l. . l . U : ‘v"L . l l I / (fin :7 7 1 I N ’ :73; ‘l"*"§ B ”. ;/1/; '. l I. I 'l wr ‘r r ‘ , . . _' _; ".
  9. 9. .. . . r; . t 1."; .-‘.1. nu : a}u , .-'. il‘J"~, l(, LllV‘V . —‘ if ’- l ; ~i ‘_ V . L. 1‘ I -, , -, V , _, ‘:>‘ _. _:£-". 4 , ’LJ tub", smu «")illvIIi. l|lz.5;J: Z J3; 'u. ~.r, ur1g local . :;n' he grill endorse liingh culture "fueling i'l('rlll overseas. Be sensi'ii: »'e witlljncal . .ur: =ne. don’: be shy rt/ o immersion. rm —*** . tr - I
  10. 10. Jr . - ‘ 3 5 . l _, ,_: A ‘ _, w. "M 4 ~, _ }_ C’. , , . '1 fi _ , ii , ,1. ' -. .., _. ., . .., , . - -« «~- ‘ L ~‘ ~ —- ~ is ~ —-— . — ’ --SYOHOEO c , .‘ ‘ i ‘:3 E i ’ V1“ ’ it . . ‘SW9.. . , _
  11. 11. WWW. ENTERTHELAB. GOM

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