Webcast slide presentation<br />Youth Preference on Cellular Card<br />Youth laboratory Indonesia<br />www.enterthelab.com...
For How Long Have You Used Your Cellular Card?<br />www.enterthelab.com<br />
How Many Times Have You Switched Your Cellular Card?<br />www.enterthelab.com<br />
Youth Laboratory Indonesia<br />“The signal is steady”<br />“Wide networking”<br />“Lowest fare”<br />“Friends or communit...
Have You Influenced Other People For Using A Particular Brand?<br />www.enterthelab.com<br />Youth Laboratory Indonesia<br />
Zarrah, 23 F Bandung<br />I use my recent cellular card because my friends and community (also my boyfriend)<br />I have i...
Summary<br />Youths choice their cellular card based on two reasons<br />First reason is the provider itself (internal). I...
(youthlab indo) Indonesian youth preference on cellullar card
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(youthlab indo) Indonesian youth preference on cellullar card

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The myth said that youths arent loyal to any network provider, it has also been said that they're keen to better price offer and advertizing. Find the answer right here.

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(youthlab indo) Indonesian youth preference on cellullar card

  1. 1. Webcast slide presentation<br />Youth Preference on Cellular Card<br />Youth laboratory Indonesia<br />www.enterthelab.com<br />Speaker<br />AnggunIntan<br />Research Manager<br />Youth Laboratory Indonesia<br />Tara Talita<br />Project Manager<br />Youth Laboratory Indonesia<br />
  2. 2. For How Long Have You Used Your Cellular Card?<br />www.enterthelab.com<br />
  3. 3. How Many Times Have You Switched Your Cellular Card?<br />www.enterthelab.com<br />
  4. 4. Youth Laboratory Indonesia<br />“The signal is steady”<br />“Wide networking”<br />“Lowest fare”<br />“Friends or community”<br />www.enterthelab.com<br />
  5. 5. Have You Influenced Other People For Using A Particular Brand?<br />www.enterthelab.com<br />Youth Laboratory Indonesia<br />
  6. 6. Zarrah, 23 F Bandung<br />I use my recent cellular card because my friends and community (also my boyfriend)<br />I have influenced people for usingparticular cellular card brand<br />Friends are one of my consideration in using cellular card beside the features it selves<br />Youth Laboratory Indonesia<br />www.enterthelab.com<br />
  7. 7. Summary<br />Youths choice their cellular card based on two reasons<br />First reason is the provider itself (internal). It consists of:<br />The fare for SMS-ing, calling, and internet browsing are inexpensive<br />The operator signal are steady<br />Second reason comes from the external side, they are communities and peer group. Youth consider to use one particular cellular card based on what their community or peer do/say about that card. <br />Youth are loyal customer if they are satisfied with your brand. Once you catch them correctly. They will influence other people and loyal to your brand<br />find more youth insights on www.enterthelab.com<br />

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