(Youthlab Indo) Indonesian Youth Trendsetters 2013


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A comprehensive report on how community leaders, icon, and idol influence Indonesian Youth lifestyle. This research insights also reveal what lies ahead for Indonesian youth culture & what are the key changes 2013 onward.
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(Youthlab Indo) Indonesian Youth Trendsetters 2013

  1. 1. Report copyright of PT Kreasi Pemuda Indonesia Indonesian Youth Trendsetters 2013 Youth laboratory indonesia Trends Report Written by: Muhammad Faisal Price 3850USD Tara Talita Photo courtesy of Helltrustwww.enterthelab.com
  2. 2. >About The Author<  Youth Laboratory Indonesia Founded in 2009,Youthlab is the first factory and repository of youth insight in indonesia. compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through contemporary methodological approach we help you create a dialogue- collaboration with the youths of Indonesia in the most efficient manner. We Here to Make that happen to youwww.enterthelab.com
  3. 3. >About The Author<  Muhammad Faisal  Doctoral candidate in psychology, focusing on youth political behavior. 7 years of experience in the field of social psychology & public opinion research. lecturer of research methodology in several university in Jakarta. Editor of 2 psychological research journal. Tara Talita  Bachelor of Business Management. More than 5 years of experience in the field Of research. Responsible as head for many field Research & activation segmented on youth for Youthlab since 2009. Author Of the serial slides report ‘Indonesian Youth trends Kaleidoscope’.www.enterthelab.com
  4. 4. >How we do it< We realized that to fully Youth Culture understand youthculture and Youth   behavior we couldn’t expect Culture  tofind it through a few focus group discussion.Basic survey may also be a pitfall in Informational research if we don’t Gap empathize and use a reverse psychology on youth. That’s why we don’t depend or focus on a singular methodology, Youth Culture  instead we use a cross Marketing transactional data and Industries longitudinal Investigation notes as source of insights.  www.enterthelab.com
  5. 5. Trademark of ourreportSoulful Youth Insightswww.enterthelab.com
  6. 6. >Tabel of Content< 1. Rise of the middle class & Youth trends shift 2. Political leader change & global idol transformation 3. Depdence on mobile & internet 4. Jakarta as epicentrum of trends 5. Indigenousity of trends 6. Digital VS Street Activist 7. Entrepreneurial trends ‘old school’ vs ‘new school’ 8. Art: fine art & hipster 9. Media trust: in search of depth & difference 10. Authenticity in a long tail era The report covers insights trends in Jakarta‐Bandung‐Padang‐Aceh‐Malang‐Semarang  Yogyakarta‐Solo‐Pekan Baru‐Medan‐Madiun‐Tuban‐Surabaya gain through direct fields   EtnoResearch and observation by the author. www.enterthelab.com
  7. 7. What is the next steps? 1. Purchase this Report  or  2. Invited us for a 2 hours  presentation,      Q&A of the current topics     Visit our web for more info   www.enterthelab.com    Or contact:   Faisal_sii@yahoo.com   Tara.talita@gmail.com