Social media is revolutionized by the youth segment. since it's birth, it's received so many credits for its outstanding impact on marketing and business. But how does it effect a youth life in Indonesia?...find the answer here
Facebook and Twitter Users in
Indonesia until October 2011 Twitter, 4.5en Twitter excesses among Indonesian Youth Facebook, 39.5 *In million online users Source : www.indonesiakreatif.net
With What Devices Do You
Update Your Twitter? Copyright Youth Laboratory Indonesia Percent Other Devices 19.4en Twitter excesses among Indonesian Youth Laptop 34.2 PC at home 8.4 PC at School 3.9 My Mobile Phone 31 Internet Rental 3.2 0 5 10 15 20 25 30 35 www.enterthelab.com
Social media, especially twitter is
the top of mind media among youth.Nowadays the medium has transformed into a social catharsys, replacement forSMS, movements, and advertising tools for the entrepreneurial
1. Hard Addiction“I tweet therefore
I am” is a common joke among youth due to their addiction to socialmedia. Tweeting is like having drugs from doctor but in many fold. They tweet duringclass, eating, meeting , even while driving! Safety and politeness are neglected due to thismedium
2. Virtual BullyingEventhough social media
is not for bullying directly, yet it is used for media sharing amongthe bullies. The seniors at school command their juniors to act and pose ridiculously, theyrecord it, then upload it on facebook. The virtual crowds then verbally abuse the victimsthrough social media.
3. Un-Privacy Due to the
opennes and freedom to explore everything, now social media convert into a tool that allow people stalk on other’s personal life. More than that, what they get from stalking became the raw materials for gossiping with peer group. Gossiping became habitual. The social border for privacy is lost
4. Conflict with parentsOur culture
emphasize on family involvement in almost every important activity.Therefore, family time is highly valued. As children getting older and becometeenager, they start to loose the family time due to children’s new life with friends. Thiscondition often exacerbated by young people addiction to social media. Social mediahave become the replacement for ‘parenting’ role, conflict with the ‘folks’ is inevitable.
5. Feel Rejected In social
media especially twitter, we can keep in touch with anyone we want, from friends, lecturer, to celebrities. The emerging phenomenons are where many youths are trying to stay current with idols via twitter. They catch idols attention with mentioning, giving compliments, or swearing. The ultimate goal is to get reply or retweet from idols. Once they failed, they keep trying, but after many efforts if they keep failing, they will feel rejected. In the end, it could also effect youth’s vulnerable psychological condition
6. Emotional Displacement Due to
the freedom of self-expression, somehow, the young people doesn’t know how to separate their personal and collective content. One of these handicap is swearing and protesting toward something without filtering the words first (government, people, even their friends in socia media). They forget to recognize that even a single tweet has its own social audience
7. Twitter Ghost Have you
seen people that have thousands of follower on twitter but unrecognizable in offline world? This is what we call twitter ghost. Many “celebs tweet” are considered as twitter ghosts. They only exist in online world. They talk about almost every issues intensively, but in real life nobody knows themPhoto : Juan Blazquez (Flickr)
8. NudityMost young female teens
stillhave no idea about ‘how to’behave with opposite sex andhow to treat their “special”friend in front of public. So theyexpress their need by doing PDA(Public Display Affection).Inextreme cases, some youthsegment tend to upload nuditycontent, not only with “special”friend, but also collectively withtheir friends. For some youthhaving a private documentationlike this is an achievement. Apsychological disease moderatedby social media Photo: Kanditha Rechta (Facebook)
9. Losing Offline Groundlosing followers
and friends is like losing their true friends. Youthsometimes keep asking on themselves what they have done until theirfollowers are gone. Some youth have hard time separating the virtualfrom the real. In urban cities, the young people never put ‘off’ theirmobile, they sleep and bath with them. The importance of offlineencounter is degrading in fast rate.
10. Fragmented in 140 Characters
“Your Tweet was over 140 characters. Youll have to be more clever”. This warning is simple yet give many impacts on younger users. By using twitter, it means that we already learn on how to use words simply and effectively in 140 characters (less than sms with 160 characters. It effects the young people habit to be more straight to the point and forget to build rapport proccess (Indonesian culture). In final exam as well, the young people write everything more shortly without any comprehension
What is the next steps?
Catch all our Youth Trends Report out December 2012 Indonesian Youthniverse 3/4 series: 1/3 Indonesian Youth & Social Media 2012 2/3 Indonesian Female Youth Trends 2012 3/3 Indonesian Mobile Trends 2012 3/4 Indonesian Youthpedia (General trends) 2012 Call us for 2 hours of presentation of this Report, or include us in your marketing strategy elaboration Visit our web for more info www.enterthelab.com Or contact: Muhammad Faisal Faisal_sii@yahoo.com Tarafirst repository The Talita Tara.firstname.lastname@example.org & behavioral insights of Indonesian youth cultureYouth Laboratory Indonesia www.enterthelab.com
Research Report By Youth Laboratory
Indonesia Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you Request free download of this presentation: http://enterthelab.com/index.php?m=insight&s=presentation Find more about Indonesian Youth trends, data, & insights: www.enterthelab.com Contact us for a presentation of this slide Tara.email@example.com firstname.lastname@example.org