(youthlab indo) Minority majority conformity for Indonesian youth


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Youth marketing principles by youth laboratory indonesia

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(youthlab indo) Minority majority conformity for Indonesian youth

  1. 1. Minority/Majority Conformity part 1<br />Youth Marketing Principles<br />picture courtesy of http://thisisandhien.blogspot.com/<br />
  2. 2. A type of social influence in which individuals change their attitudes<br />or behavior in order to adhere to existing social norms<br />-Conformity definition-<br />We Conform Because: <br />Being influenced by those we love<br />Group Cohesiveness <br /> (All of the factors that bind group members together into a coherent social entity)<br />Photo courtesy of www.lomonesia.multiply.com<br />-PSYCHOLOGY-<br />
  3. 3. We used to conform <br />to someone we loved,<br />listen to the MAJORITY…..<br />…..but things have change<br />The little black box<br />Now sit quitely in the<br />Corner of the room <br />-YOUTH-<br />picture courtesy of http://thisisandhien.blogspot.com/<br />
  4. 4. Community & Social media made us closer to each other,<br />We’re more cohesive<br />Now, we conform to the MINORITY<br />-YOUTH-<br />picture courtesy of http://thisisandhien.blogspot.com/<br />
  5. 5. History told us that the MINORITY initiated<br />‘la revolution’<br />while the RULERS get ‘la guillotine’<br />
  6. 6. Don’t you see that the market revolution<br />is just around the corner<br />more than 70 million youth in Indonesia<br />
  7. 7. “A Market is Creatable”<br />Cholil<br />Lead Vocal & Songwriter of<br />EfekRumahKaca<br />Picture from ArisAzhariGunawan (facebook)<br />
  8. 8. Lomo Camera Fanbased<br />Is growing each day <br />from the peer group<br />Cohesiveness<br />See: www.lomonesia.multiply.com<br />
  9. 9. Youth buy something that make them feel cohesive to <br />a social group.<br />MAJORITY is absurd while MINORITY is meaningful<br />See: www.icema.co.id<br />
  10. 10. MINORITY conformity:<br />Drives youth to talk about “serious” issues<br />See: www.mudagakorup.blogspot.com<br />picture courtesy of http://thisisandhien.blogspot.com/<br />
  11. 11. “Understand the MINORITY psyche,<br />revolutionize the market”<br />Muhammad Faisal <br />Executive Director <br />Youth Laboratory Indonesia<br />picture courtesy of http://thisisandhien.blogspot.com/<br />
  12. 12. Slide Presentation By Youth Laboratory Indonesia<br />Contributor:<br />Muhammad Faisal<br />AnggunIntan<br />Tara Talita<br />AndhiniDewi<br />Find out more Youth Insights on<br />www.enterthelab.com<br />