Photo courtesy of:http://gresnews.com/ch/TopStories/cl/Ride/id/1237933<br />Dissemination <br />of <br />Featuring exclusi...
www.enterthelab.com<br />2<br />Innovators as<br />Disseminators<br />It started with a few mountain bike<br />lovers who ...
www.enterthelab.com<br />3<br />Meet <br />Mr Toto Sugito<br />The nutty professor behind ‘Bike to Work/BTW’ project<br />...
www.enterthelab.com<br />4<br />Photo courtesy of:http://wisatajiwa.wordpress.com/category/indonesia-tercinta/<br />“We wa...
www.enterthelab.com<br />5<br />“Cyclist population will increase in 2011!”<br />Toto Sugito<br />
www.enterthelab.com<br />6<br />Photo courtesy of: http://jokoradityo.wordpress.com/tag/bike-to-work/<br />“We communicate...
www.enterthelab.com<br />7<br />“whatever the trends , whether it’s fixie or folding bike,<br />we gotta support them (you...
www.enterthelab.com<br />8<br />“(On fix gear hype) It’s simple, fashionable,<br /> and not that expensive”<br />Toto Sugi...
Catch all our Youth Trends Report out January 2011<br />Indonesian Youthniverse 3/3 series:<br />1/3 Indonesian Mobile Tre...
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(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study

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Bike to work one of the most influential youth community in Indonesia. Understand their basic process here.

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(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study

  1. 1. Photo courtesy of:http://gresnews.com/ch/TopStories/cl/Ride/id/1237933<br />Dissemination <br />of <br />Featuring exclusive chat with Toto Sugito (founder of Bike To Work)<br />Youth Marketing Case Study By Youth Laboratory Indonesia<br />1<br />www.enterthelab.com<br />
  2. 2. www.enterthelab.com<br />2<br />Innovators as<br />Disseminators<br />It started with a few mountain bike<br />lovers who swore to do something about the city traffic <br />through cycling. So they began their 1st campaign <br />with a cycling convoy ride off office hours around <br />the central business center of <br />Jakarta. They get people’s awareness right away, but<br />most of the by standers were skeptical.They said:<br />“Those guys are nuts riding along with cars”<br />
  3. 3. www.enterthelab.com<br />3<br />Meet <br />Mr Toto Sugito<br />The nutty professor behind ‘Bike to Work/BTW’ project<br />“In 2004 we only have 150 members, now we have<br />representative in 32 province all over Indonesia, more<br />than 800 cities with 30,000 members”<br />
  4. 4. www.enterthelab.com<br />4<br />Photo courtesy of:http://wisatajiwa.wordpress.com/category/indonesia-tercinta/<br />“We want to socialize that through cycling, we<br />could break the social gap between the poor <br />and the rich, the young and the old”<br />-Toto Sugito-<br />
  5. 5. www.enterthelab.com<br />5<br />“Cyclist population will increase in 2011!”<br />Toto Sugito<br />
  6. 6. www.enterthelab.com<br />6<br />Photo courtesy of: http://jokoradityo.wordpress.com/tag/bike-to-work/<br />“We communicate with bike to work<br />communities all over Indonesia<br />through e-mail, next through sms<br />blast”<br /> Toto Sugito<br />
  7. 7. www.enterthelab.com<br />7<br />“whatever the trends , whether it’s fixie or folding bike,<br />we gotta support them (youth). Make them feel<br />proud of what they do with their hobbies”<br />Toto Sugito<br />
  8. 8. www.enterthelab.com<br />8<br />“(On fix gear hype) It’s simple, fashionable,<br /> and not that expensive”<br />Toto Sugito<br />
  9. 9. Catch all our Youth Trends Report out January 2011<br />Indonesian Youthniverse 3/3 series:<br />1/3 Indonesian Mobile Trends<br />2/3 Indonesian Auto Trends<br />3/3 Female-Millennial Moms Trends<br />Visit our web for more info<br />www.enterthelab.com<br />Or contact:<br />Muhammad Faisal <br />Faisal_sii@yahoo.com<br />Tara Talita<br />Tara.talita@gmail.com<br />The first repository <br />of Indonesian youth culture & behavioral insights<br />Youth Laboratory Indonesia www.enterthelab.com<br />

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